---
title: "Compass Keychain — $63K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/compass-keychain"
last_updated: "2026-08-06T22:08:37.498Z"
locale: en
meta:
description: "Niche score 51/100 · $63K/yr market · 177K searches/yr · $9.69 avg price. A small market ($63K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $63K/yr market · 177K searches/yr · $9.69 avg price. A small market ($63K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Compass Keychain — $63K/yr Amazon US Niche (2026) - Flapen"
---
# **compass keychain**
**Worth a look**
Shows beatable incumbent ratings (4.0★), but a small market ($63K/yr) keeps it on the watch list.
Market size 16Growth 35Conversion 46Competition 46Returns 83Price range 56Avg price 31Brand share 68Review moat 70Quality gap 94
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****716.67**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$3.92–$29.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+8.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$9.69**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$63K**
$63K/yr · 177K searches
According to Flapen's Amazon United States niche tracking, compass keychain is a $63K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **compass keychain market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$58K–$78K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#161**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 98%
**Open market**
**31%**
- Coghlan's33% - Trcosenp14% - MecArmy7% - ZoloAJay5% - Amazon Basics5% - SUUNTO5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.2% search growth over the last 90 days.
4K3KHoliday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/compass-keychain/trend)
## **Top compass keychain search terms**
- **compass keychain**58K/yr+17.4%1.8% conv. - **mini compass**34K/yr-2.9%1.9% conv. - **small compass**30K/yr+4.8%3.1% conv. - **keychain compass**17K/yr+6.5%2.0% conv. - **compass carabiner**8K/yr+26.8%2.6% conv. - **carabiner compass**9K/yr+12.4%2.5% conv. - **edc compass**8K/yr-8.2%0.4% conv. - **clip on compass**7K/yr+0.8%2.4% conv. - **tiny compass**5K/yr+18.3%2.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/compass-keychain/search-terms)
## **Top compass keychain products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$13K30%$19K40%$25K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Coghlans Compass Carabiner Liquid-Filled Navigation Tool for Hiking Camping Survival & Orienteering**Coghlan's**$8.89**4.3★1,689 rev](https://www.amazon.com/dp/B07FV7955Q) [2**Outdoor Compass with Adjustable Declination Magnifier Ruler Scale Multifunctional Kids Waterproof Compass for Map Reading Hiking Camping Navigation and Survival.**Trcosenp**$3.92**4.4★432 rev](https://www.amazon.com/dp/B0DS236ZB7) [3**2PCS Compass Hiking Upgraded Version Survival for Kids Necklace Brujula Keychain Gear Lensatic Pocket Compasses Orienteering Pendant Boy Scout Kid Magnetic Waterproof Compasses.**Trcosenp**$6.86**4.4★432 rev](https://www.amazon.com/dp/B0DS26ZD8Q) [4**20 Pack Button Compass Mini Pocket Oil Filled Compass Dia. 20mm**ZoloAJay**$6.90**4.2★186 rev](https://www.amazon.com/dp/B09WKVBKN4) [5**Amazon Basics Carabiner Keychain Compass for Hiking Camping Backpacking**Amazon Basics**$7.28**4.3★61 rev](https://www.amazon.com/dp/B0FPDY455P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Carabiner Keychain Compass for Hiking Camping Backpacking**Amazon Basics**$7.28**61 rev3mo ago](https://www.amazon.com/dp/B0FPDY455P) [**TYTDOUTER Carabiner Clip On Compass Keychain Mini Pocket Compass for Hiking Camping Fishing Portable Small Compass Survival Lightweight Keychain Compass for Kids and Outdoor Adventures**TYTDOUTER**$3.95**88 rev1y ago](https://www.amazon.com/dp/B0FC6VT2SP) [**Pocket Compass 20mm 12pcs Mini Pocket Oil Filled Compass for Hiking Camping Outdoor Activities Accessory**Generic**$5.24**43 rev1y ago](https://www.amazon.com/dp/B0DX79D68F) [**Gold Vintage Zinc Alloy Metal Compass with Chain Key Ring Camping Compass Keychain Navigation Tools Key Ring Compasses Electronics and Gadgets Recreation Accessories**YuanHolumid**$7.10**24 rev1y ago](https://www.amazon.com/dp/B0DSHSYJ2X) [**Outdoor Compass with Adjustable Declination Magnifier Ruler Scale Multifunctional Kids Waterproof Compass for Map Reading Hiking Camping Navigation and Survival.**Trcosenp**$3.92**432 rev1y ago](https://www.amazon.com/dp/B0DS236ZB7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Carabiner Keychain Compass for Hiking Camping Backpacking**Amazon Basics**$7.28**4.3★**▲ 199%**](https://www.amazon.com/dp/B0FPDY455P) [**Toyvian Car Key Holder Portable Metal Survival Compass Keychain: 3pcs Pocket Sized Compass Key Ring for Hiking Camping Outdoors Car Keychain**Toyvian**$11.75**3.4★**▲ 83%**](https://www.amazon.com/dp/B09TB5ZJXD) [**MecArmy CMP Titanium Mini Compass Waterproof IPX5 Pocket Compass for Hiking & Survival Keychain & Necklace Gifts for Men & Women Ideal Graduation & Outdoor Adventure Present**MecArmy**$29.19**4.3★**▲ 45%**](https://www.amazon.com/dp/B07B4VXK4V) [**10 Pack Kids Compass - Mini Compass for Kids & Childrens Classroom Navigation Plastic Compass for Party Favors/Hiking/Boy Scout/Outdoor Survival (Mix)**CooBigo**$6.24**4.2★**▲ 33%**](https://www.amazon.com/dp/B0DB4XL1X5) [**Coghlans Compass Carabiner Liquid-Filled Navigation Tool for Hiking Camping Survival & Orienteering**Coghlan's**$8.89**4.3★**▲ 26%**](https://www.amazon.com/dp/B07FV7955Q)
**~~View all trending →~~**
## **What buyers say about compass keychain**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Good quality”*
**Value For Money**14%
*“Good value for money”*
**Ease Of Use**9%
*“easy to use”*
**Size-Overall**8%
*“nice size for pockets or backpack”*
**Advertised Vs Actual Product**8%
*“Better than I expected”*
**Weight Light**5%
*“It's lightweight,”*
**GPS**5%
*“I appreciate this compass and having it be affordable and accurate”*
**Durability**3%
*“feels durable”*
**Fun/Entertainment Experience**2%
*“good for easy kids activities”*
**Portability**2%
*“portable to use while taking walks”*
### **What buyers complain about **
**Functionality-Overall**19%
*“If it doesnt work properly”*
**Size-Overall**14%
*“Pretty Small”*
**Quality-Overall**13%
*“Poor Quality control”*
**Value For Money**7%
*“Not Worth the Price”*
**Measurement/Reading Accuracy**5%
*“Small rough accuracy”*
**Durability**5%
*“Fell apart”*
**Instructions/User Manual/Troubleshooting**4%
*“They dont actually tell directions”*
**Ease Of Use**3%
*“Gets lost easyly”*
**Strength**3%
*“Fragile, breaks easy”*
**Magnetic Strength/Adsorption**2%
*“or the initial magnetic charge was very weak”*
### **Top return reasons **
**Functionality-Overall**25%
**Size-Overall**24%
**Measurement/Reading Accuracy**9%
**Advertised Vs Actual Product**9%
**Quality-Overall**5%
**GPS**4%
**Value For Money**4%
**Defective Material/Parts**3%
**Instructions/User Manual/Troubleshooting**2%
**Mechanism Issues**2%
## **Common questions**
- **Is compass keychain profitable to sell on Amazon United States?**
- The niche generates $63K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the compass keychain niche?**
- 19 brands and 28 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in compass keychain?**
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Quality-Overall. The return rate is 1.6%.
- **When does demand for compass keychain peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the compass keychain niche?**
- Listings span $3.92–$29.19; the average listing price is $9.69 (sweet spot $15–$100). The average incumbent carries 717 reviews — the moat a new listing must climb.
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