---
title: "Columbia University — $40K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/columbia-university"
last_updated: "2026-08-06T22:02:57.809Z"
locale: en
meta:
description: "Niche score 42/100 · $40K/yr market · 86K searches/yr · $34.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $40K/yr market · 86K searches/yr · $34.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Columbia University — $40K/yr Amazon US Niche (2026) - Flapen"
---
# **columbia university**
**Skip it**
A small market ($40K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 45Conversion 17Competition 83Returns 41Price range 82Avg price 95Brand share 14Review moat 46Quality gap 32
**Avg price**
**Incredible****$34.57**
avg listing price — sweet spot $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Price range**
**Great****$6.93–$54.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,920.79**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+16.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$40K**
$40K/yr · 86K searches
According to Flapen's Amazon United States niche tracking, columbia university is a $40K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 42/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **columbia university market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$43K–$52K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#15,831**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **77%**
- **Out of stock**
- **22.9%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**11 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 69%
**Open market**
**4%**
- Ivysport44% - Barnesmith36% - COLUMBIA UNIVERSITY9% - College Flags & Banners Co.3% - Campus Colors2% - Catstudio1% - Open — no brand owns it (5 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 23 weeks — +16.1% search growth over the last 90 days.
3K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/columbia-university/trend)
## **Top columbia university search terms**
- **columbia university apparel**30K/yr+16.6%1.5% conv. - **columbia university**30K/yr+16.9%1.1% conv. - **columbia university merch**8K/yr+70.9%2.0% conv. - **columbia university shirt**6K/yr+54.8%1.5% conv. - **columbia university sweatshirt**10K/yr-42.4%0.9% conv. - **columbia university hoodie**4K/yr-1.9%0.6% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/columbia-university/search-terms)
## **Top columbia university products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$4K12%$5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ivysport Columbia Lions Crewneck Sweatshirt Crest Navy XX-Large**Ivysport**$40.89**4.5★498 rev](https://www.amazon.com/dp/B07WD4HJ4J) [2**Barnesmith Columbia University Ivy League Unisex Hooded Sweatshirt Heritage Logo Light Blue Small**Barnesmith**$46.42**4.6★7,702 rev](https://www.amazon.com/dp/B0BTZWRFS8) [3**Ivysport Columbia University Hooded Sweatshirt Essential Navy Small**Ivysport**$51.19**4.5★397 rev](https://www.amazon.com/dp/B07W9KDF4H) [4**Barnesmith Columbia University Lions Hooded Sweatshirt Heritage Charcoal Grey Small**Barnesmith**$33.42**4.6★7,702 rev](https://www.amazon.com/dp/B0844ZGYNW) [5**Ivysport Columbia University Cotton Long Sleeve T-Shirt by Crown Logo Navy Small**Ivysport**$26.80**4.3★85 rev](https://www.amazon.com/dp/B007ZKSWXU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Columbia Arch Over Crest EST. 1754 Light Blue | Columbia Pullover Hoodie**COLUMBIA UNIVERSITY**$39.64**11 rev1y ago](https://www.amazon.com/dp/B0DJQ9SPDH) [**Columbia Mens Scholars Lion EST. 1754 Navy | Columbia T-Shirt**COLUMBIA UNIVERSITY**$21.87**10 rev2y ago](https://www.amazon.com/dp/B0D1CNYLHW) [**Barnesmith Columbia University Lions Adult Unisex Hooded Sweatshirt Classic Light Blue XX-Large**Barnesmith**$37.34**211 rev2y ago](https://www.amazon.com/dp/B0CM9KV9FL) [**Barnesmith Columbia University Lions Adult Unisex Hooded Sweatshirt Classic Light Blue X-Large**Barnesmith**$45.57**211 rev2y ago](https://www.amazon.com/dp/B0CMB8M83Q) [**Barnesmith Columbia University Lions Adult Unisex Hooded Sweatshirt Classic Navy X-Large**Barnesmith**$31.59**211 rev2y ago](https://www.amazon.com/dp/B0CM9SMFH2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Barnesmith Columbia University Lions Hooded Sweatshirt Heritage Charcoal Grey Medium**Barnesmith**$46.00**4.6★**▲ 76%**](https://www.amazon.com/dp/B096G64LNS) [**Ivysport Columbia University Short Sleeve Classic Fit Cotton T-Shirt with Crown Logo Navy X-Large**Ivysport**$25.81**4.4★**▲ 75%**](https://www.amazon.com/dp/B07CQRTRCR) [**Barnesmith Columbia University Lions Adult Unisex Hooded Sweatshirt Classic Light Blue XX-Large**Barnesmith**$37.34**4.6★**▲ 60%**](https://www.amazon.com/dp/B0CM9KV9FL) [**Barnesmith Columbia University Lions Hooded Sweatshirt Heritage Charcoal Grey XX-Large**Barnesmith**$39.12**4.6★**▲ 54%**](https://www.amazon.com/dp/B096G5BBTQ) [**Ivysport Columbia Lions Crewneck Sweatshirt Crest Navy XX-Large**Ivysport**$40.89**4.5★**▲ 50%**](https://www.amazon.com/dp/B07WD4HJ4J)
**~~View all trending →~~**
## **What buyers say about columbia university**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**25%
*“The color is nice”*
**Soft Feel**20%
*“Soft”*
**Durability**20%
*“Durable”*
**Size-Overall**10%
*“size is right”*
**Material Quality**10%
*“the material is good”*
**Weather Proof**5%
*“Fine for mild weather”*
### **What buyers complain about **
**Warmth**25%
*“it does not feel premium or especially warm”*
**Material Quality**25%
*“Overpriced for the Thin Material Quality”*
### **Top return reasons **
**Size-Overall**67%
**Material Quality**7%
**Quality-Overall**6%
**Color**6%
**Advertised Vs Actual Product**4%
**Print Quality**3%
**Comfort-Overall**1%
**Chest Fit**1%
**Heating**1%
**Functionality-Overall**1%
## **Common questions**
- **Is columbia university profitable to sell on Amazon United States?**
- The niche generates $40K/yr across 57 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the columbia university niche?**
- 11 brands and 12 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in columbia university?**
- Top complaints mined from reviews: Warmth, Material Quality. The return rate is 3.7%.
- **What does it cost to enter the columbia university niche?**
- Listings span $6.93–$54.88; the average listing price is $34.57 (sweet spot $15–$100). The average incumbent carries 1,921 reviews — the moat a new listing must climb.
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