---
title: "Colts — $267K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/colts"
last_updated: "2026-08-11T14:07:58.119Z"
locale: en
meta:
description: "Niche score 53/100 · $267K/yr market · 603K searches/yr · $24.47 avg price. Weak search conversion (1.8%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $267K/yr market · 603K searches/yr · $24.47 avg price. Weak search conversion (1.8%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Colts — $267K/yr Amazon US Niche (2026) - Flapen"
---
# **colts**
**Worth a look**
Shows a sweet-spot price point ($24.47 avg), but weak search conversion (1.8%) keeps it on the watch list.
Market size 49Growth 36Conversion 23Competition 89Returns 39Price range 86Avg price 95Brand share 86Review moat 27Quality gap 23
**Avg price**
**Incredible****$24.47**
avg listing price — sweet spot $15–$100
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$8.01–$71.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$267K**
$267K/yr · 603K searches
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+8.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,792.35**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, colts is a $267K/yr Amazon United States market (603K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colts market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$196K–$245K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#2,196**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **75%**
- **Out of stock**
- **14.7%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**42 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**49%**
Top 20: 87%
**Top-5 click share**
**27%**
Top 20: 61%
**Open market**
**46%**
- New Era13% - Rico Industries12% - Northwest9% - YouTheFan7% - WILSON7% - Simple Modern5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 21.6×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/colts/trend)
## **Top colts search terms**
- **colts**230K/yr-5.1%0.6% conv. - **colts gifts for men**45K/yr+79.9%1.5% conv. - **indianapolis colts**137K/yr+14.1%0.6% conv. - **colts decor**9K/yr+22.9%0.9% conv. - **colts gifts**16K/yr-30.7%0.7% conv. - **colts football**12K/yr-7.3%4.3% conv. - **colts gear**22K/yr-24.6%0.6% conv. - **indianapolis colts apparel**33K/yr-50.0%0.3% conv. - **colts merch**19K/yr-50.4%0.8% conv. - **indiana colts**5K/yr+36.1%1.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/colts/search-terms)
## **Top colts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5K4%$11K6%$16K8%$21K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Northwest NFL Indianapolis Colts Adult Unisex Silk Touch Bathrobe Large/X-Large Blue Officially Licensed Loungewear Soft Plush Polyester**Northwest**$38.12**4.6★17,559 rev](https://www.amazon.com/dp/B016N08RHI) [2**New Era NFL 9FIFTY Black White Adjustable Snapback Hat Cap One Size Fits All (Indianapolis Colts)**New Era**$39.76**4.7★529 rev](https://www.amazon.com/dp/B0CKD2TT2M) [3**New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (US Alpha One Size Indianapolis Colts)**New Era**$35.60**4.8★948 rev](https://www.amazon.com/dp/B0D21BB3FJ) [4**Rico Industries Laser Engraved Billfold Wallet Indianapolis Colts Brown**Rico Industries**$27.43**4.6★7,493 rev](https://www.amazon.com/dp/B07NTVDP5T) [5**Wilson NFL Mini Autograph Football - Mini Brown/White**WILSON**$21.43**4.6★330 rev](https://www.amazon.com/dp/B08V3H53CV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Top Cup NFL Indianapolis Colts 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA**Top Cup**$23.45**727 rev5mo ago](https://www.amazon.com/dp/B0GMRG1M59) [**Colts Name Vintage Retro Gift Men Women Boy Girl T-Shirt**Colts Name Vintage Retro Gift Men Women Boy Girl**$16.86**15 rev9mo ago](https://www.amazon.com/dp/B0FVMVKCQK) [**Smells Like A Colts Win Scented Candle Football Themed Merch Fan Shop Men Women Sport Stuff Gear Decor Indianapolis Team Accessories Bf Boyfriend Naughty Weird Novelty Cool Special Present Funny Gifts**OICEME**$19.02**336 rev9mo ago](https://www.amazon.com/dp/B0FT221657) [**Miodoem City Beanie Knit Hat with Pom Winter Cuffed Cap Sport Fans Gift for Men Women**Miodoem**$14.94**110 rev11mo ago](https://www.amazon.com/dp/B0FK5PG77W) [**(Unframed 11x17) LucasOilStadium Canvas Print Indianapolis Home Field Wall Art for Colts Fans Sports poster for Game Room or Man Cave Decor**SPASAV**$15.59**0 rev12mo ago](https://www.amazon.com/dp/B0FKJZ562Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fabrique Innovations NFL Unisex Team Logo Scrub Pant Indianapolis Colts Large**Fabrique Innovations**$13.06**4.0★**▲ 650%**](https://www.amazon.com/dp/B09W6XYDBP) [**Top Cup NFL Indianapolis Colts 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA**Top Cup**$23.45**4.6★**▲ 613%**](https://www.amazon.com/dp/B0GMRG1M59) [**New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size Indianapolis Colts)**New Era**$37.21**4.8★**▲ 507%**](https://www.amazon.com/dp/B0D4F6LWJ8) [**New Era NFL 9FIFTY Black White Adjustable Snapback Hat Cap One Size Fits All (Indianapolis Colts)**New Era**$39.76**4.7★**▲ 489%**](https://www.amazon.com/dp/B0CKD2TT2M) [**Wilson NFL Mini Autograph Football - Mini Brown/White**WILSON**$21.43**4.6★**▲ 422%**](https://www.amazon.com/dp/B08V3H53CV)
**~~View all trending →~~**
## **What buyers say about colts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“It was well made”*
**Size-Overall**14%
*“Great fit”*
**Color**13%
*“Blue is cool”*
**Value For Money**9%
*“Good value”*
**Warmth**8%
*“Material is cooling”*
**Weight Light**5%
*“Lightweight and breathable”*
**Adjustability/Rotatability/Reclining**5%
*“Decent size and adjustable brightness”*
**Design-Overall**3%
*“The design itself was nice though”*
**Material Quality**2%
*“It feels and looks pretty nice,”*
**Brightness/Shine/Glow**2%
*“are pretty bright”*
### **What buyers complain about **
**Quality-Overall**33%
*“Poor quality”*
**Material Quality**8%
*“Super cheap material of tshirt”*
**Size-Overall**8%
*“It ran SMALL”*
**Thin**8%
*“Thin thin shirt”*
**Thickness**6%
*“It's not super thick”*
### **Top return reasons **
**Size-Overall**53%
**Color**6%
**Chest Fit**5%
**Waist Fit**5%
**Material Quality**4%
**Advertised Vs Actual Product**4%
**Length**2%
**Thin**2%
**Value For Money**2%
**Shape/Style**2%
## **Common questions**
- **Is colts profitable to sell on Amazon United States?**
- The niche generates $267K/yr across 83 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the colts niche?**
- 42 brands and 32 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in colts?**
- Top complaints mined from reviews: Quality-Overall, Material Quality, Size-Overall. The return rate is 3.9%.
- **When does demand for colts peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 21.6× the quietest.
- **What does it cost to enter the colts niche?**
- Listings span $8.01–$71.52; the average listing price is $24.47 (sweet spot $15–$100). The average incumbent carries 3,792 reviews — the moat a new listing must climb.
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