---
title: "Colts Shirt — $46K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/colts-shirt"
last_updated: "2026-08-07T21:28:00.584Z"
locale: en
meta:
description: "Niche score 46/100 · $46K/yr market · 132K searches/yr · $23.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $46K/yr market · 132K searches/yr · $23.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Colts Shirt — $46K/yr Amazon US Niche (2026) - Flapen"
---
# **colts shirt**
**Skip it**
A small market ($46K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 55Conversion 19Competition 82Returns 33Price range 78Avg price 95Brand share 39Review moat 61Quality gap 28
**Avg price**
**Incredible****$23.05**
avg listing price — sweet spot $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Price range**
**Great****$7.09–$45.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,054**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+27.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$46K**
$46K/yr · 132K searches
According to Flapen's Amazon United States niche tracking, colts shirt is a $46K/yr Amazon United States market (132K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colts shirt market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$35K–$46K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#28,320**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **36%**
- **Out of stock**
- **10.7%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**11 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 71%
**Open market**
**11%**
- Junk Food22% - Colts Name Vintage Retro Gift Men Women Boy Girl20% - New Era20% - Wes and Willy12% - FOCO8% - Thread Lightly7% - Open — no brand owns it (5 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +27.3% search growth over the last 90 days.
15K10KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 41.7×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/colts-shirt/trend)
## **Top colts shirt search terms**
- **colts shirt**36K/yr+72.4%1.1% conv. - **indianapolis colts shirt**16K/yr+65.0%1.0% conv. - **colts tshirt**11K/yr+57.0%0.8% conv. - **colts t shirt**5K/yr-1.5%1.6% conv. - **colts shirt men**49K/yr-62.9%1.7% conv. - **colts shirts**8K/yr+56.9%0.0% conv. - **colts shirts for men**4K/yr+21.2%0.7% conv. - **colts long sleeve shirt**4K/yr+44.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/colts-shirt/search-terms)
## **Top colts shirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Era NFL Mens Stated Short Sleeve Performance T-Shirt Indianapolis Colts Large**New Era**$24.45**4.6★343 rev](https://www.amazon.com/dp/B0BT69X416) [2**New Era NFL Mens Stated Short Sleeve Performance T-Shirt Indianapolis Colts X-Large**New Era**$24.22**4.6★343 rev](https://www.amazon.com/dp/B0BT6DYW5B) [3**Colts Name Vintage Retro Gift Men Women Boy Girl T-Shirt**Colts Name Vintage Retro Gift Men Women Boy Girl**$17.20**4.4★60 rev](https://www.amazon.com/dp/B0DR3BGZG2) [4**Colts Name Vintage Retro Gift Men Women Boy Girl T-Shirt**Colts Name Vintage Retro Gift Men Women Boy Girl**$16.86**4.8★15 rev](https://www.amazon.com/dp/B0FVMVKCQK) [5**Colt Second Amendment Firearms Short Sleeve Shirt Weapons Tshirt Graphic Tee Walker Single Action Army Python M1911 M16 M4 (US Alpha Large Black)**Thread Lightly**$17.12**4.6★10 rev](https://www.amazon.com/dp/B0F8GWQWTC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Colts Name Vintage Retro Gift Men Women Boy Girl T-Shirt**Colts Name Vintage Retro Gift Men Women Boy Girl**$16.86**15 rev9mo ago](https://www.amazon.com/dp/B0FVMVKCQK) [**Colts Name Vintage Retro Gift Men Women Boy Girl T-Shirt**Colts Name Vintage Retro Gift Men Women Boy Girl**$16.47**4 rev10mo ago](https://www.amazon.com/dp/B0FRV6TXSQ) [**Junk Food NFL - Indianapolis Colts - Wild Brush - Officially Licensed Adult Short Sleeve Fan Tee for Men and Women Royal Blue**Junk Food**$18.14**21 rev10mo ago](https://www.amazon.com/dp/B0FRB1MXSJ) [**Wes and Willy NFL Kids Short Sleeve Organic Cotton Tee Shirt Indianapolis Colts CS Blue 3T**Wes and Willy**$23.99**106 rev11mo ago](https://www.amazon.com/dp/B0FML9BR4C) [**Wes and Willy NFL Kids Short Sleeve Organic Cotton Tee Shirt Indianapolis Colts CS Blue S**Wes and Willy**$23.99**106 rev11mo ago](https://www.amazon.com/dp/B0FMLRZVF4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Junk Food NFL - Indianapolis Colts - Wild Brush - Officially Licensed Adult Short Sleeve Fan Tee for Men and Women Royal Blue**Junk Food**$18.14**4.3★**▲ 629%**](https://www.amazon.com/dp/B0FRB1MXSJ) [**FOCO NFL Mens Officially Licensed Primary Logo Game Day Team Jersey (Small Indianapolis Colts - Blue)**FOCO**$40.33**4.4★**▲ 613%**](https://www.amazon.com/dp/B0FHM81FTP) [**FOCO Indianapolis Colts NFL Mens Classic Arched Logo T-Shirt - True Royal - L**FOCO**$17.42**4.4★**▲ 600%**](https://www.amazon.com/dp/B0DGH2J66Y) [**Wes and Willy NFL Kids Short Sleeve Organic Cotton Tee Shirt Indianapolis Colts CS Blue 6**Wes and Willy**$23.99**4.7★**▲ 600%**](https://www.amazon.com/dp/B0FML8Y7XL) [**Junk Food NFL - Indianapolis Colts - Heritage Type - Officially Licensed Adult Short Sleeve Fan Tee for Men and Women Black**Junk Food**$22.28**4.3★**▲ 600%**](https://www.amazon.com/dp/B0FQK8GFNV)
**~~View all trending →~~**
## **What buyers say about colts shirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**38%
*“Great fit”*
**Advertised Vs Actual Product**25%
*“As advertised”*
**Design-Overall**13%
*“The design itself was nice though”*
**Value For Money**13%
*“Good value”*
### **What buyers complain about **
**Material Quality**33%
*“Super cheap material of tshirt”*
**Thin**33%
*“Too thin”*
**Size-Overall**17%
*“It ran SMALL”*
### **Top return reasons **
**Size-Overall**51%
**Chest Fit**13%
**Color**10%
**Advertised Vs Actual Product**6%
**Length**5%
**Material Quality**4%
**Hip Fit**3%
**Shoulder Fit**3%
**Print Quality**3%
**Sleeve Fit**3%
## **Common questions**
- **Is colts shirt profitable to sell on Amazon United States?**
- The niche generates $46K/yr across 45 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is +27.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the colts shirt niche?**
- 11 brands and 12 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in colts shirt?**
- Top complaints mined from reviews: Material Quality, Thin, Size-Overall. The return rate is 4.4%.
- **When does demand for colts shirt peak?**
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 41.7× the quietest.
- **What does it cost to enter the colts shirt niche?**
- Listings span $7.09–$45.21; the average listing price is $23.05 (sweet spot $15–$100). The average incumbent carries 1,054 reviews — the moat a new listing must climb.
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