---
title: "Colts Hat — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/colts-hat"
last_updated: "2026-08-06T19:47:12.056Z"
locale: en
meta:
description: "Niche score 44/100 · $59K/yr market · 109K searches/yr · $33.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $59K/yr market · 109K searches/yr · $33.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Colts Hat — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **colts hat**
**Skip it**
A small market ($59K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 56Conversion 20Competition 66Returns 42Price range 95Avg price 95Brand share 17Review moat 90Quality gap 18
**Avg price**
**Incredible****$33.41**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.44–$52.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****203**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+29.2%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$59K**
$59K/yr · 109K searches
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, colts hat is a $59K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colts hat market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$50K–$67K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#29,078**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **17%**
- **Out of stock**
- **58.4%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 88%
**Open market**
**4%**
- New Era69% - Terojnkl8% - Tech Design7% - FOCO6% - 473% - Outerstuff3% - Open — no brand owns it (4 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +29.2% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/colts-hat/trend)
## **Top colts hat search terms**
- **colts hat**61K/yr+30.8%1.6% conv. - **indianapolis colts hat**20K/yr+4.6%1.0% conv. - **colts hats for men**21K/yr+75.9%1.1% conv. - **colts hats**7K/yr+10.6%0.6% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/colts-hat/search-terms)
## **Top colts hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$5K12%$7K16%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size Indianapolis Colts)**New Era**$37.21**4.8★368 rev](https://www.amazon.com/dp/B0D4F6LWJ8) [2**New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (US Alpha One Size Indianapolis Colts)**New Era**$35.60**4.8★948 rev](https://www.amazon.com/dp/B0D21BB3FJ) [3**New Era NFL 9FIFTY Black White Adjustable Snapback Hat Cap One Size Fits All (Indianapolis Colts)**New Era**$39.76**4.7★529 rev](https://www.amazon.com/dp/B0CKD2TT2M) [4**Terojnkl Embroidered City Football Hat Men Women Unisex Fans Baseball Cap**Terojnkl**$19.22**4.6★572 rev](https://www.amazon.com/dp/B0CQZYGP2P) [5**New Era Mens Blue Indianapolis Colts 9SEVENTY Trucker Adjustable Hat**New Era**$37.68**5.0★4 rev](https://www.amazon.com/dp/B0GY16JJS4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New Era Mens Black Indianapolis Colts 9FIFTY Snapback Hat**New Era**$39.34**4 rev2mo ago](https://www.amazon.com/dp/B0GYZ8S7SH) [**New Era Mens Blue Indianapolis Colts 9SEVENTY Trucker Adjustable Hat**New Era**$37.68**4 rev3mo ago](https://www.amazon.com/dp/B0GY16JJS4) [**New Era Mens Royal Indianapolis Colts Core Team 9FIFTY Trucker Snapback Hat**New Era**$39.87**11 rev3mo ago](https://www.amazon.com/dp/B0GXZVWKWX) [**New Era Mens Black Indianapolis Colts Core Team 9FORTY Adjustable Hat**New Era**$34.18**16 rev3mo ago](https://www.amazon.com/dp/B0GXZWYP3F) [**New Era Mens Black Indianapolis Colts Core Team 39THIRTY Flex Hat**New Era**$36.87**126 rev3mo ago](https://www.amazon.com/dp/B0GXKMDRJ5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New Era Mens Black Indianapolis Colts Core Team 9FORTY Adjustable Hat**New Era**$34.18**4.6★**▲ 194%**](https://www.amazon.com/dp/B0GXZWYP3F) [**The Game NCAA Licensed North Carolina Tar Heels Flat Brim Snapback Hat University of North Carolina Game Day Hat**The Game**$28.81**4.9★**▲ 192%**](https://www.amazon.com/dp/B0F89ZQWTL) [**New Era Mens Navy Indianapolis Colts Colorpack 9FIFTY Snapback Hat**New Era**$39.55**5.0★**▲ 192%**](https://www.amazon.com/dp/B0GVNNMTWP) [**New Era Mens Royal Indianapolis Colts Core Team 9FIFTY Trucker Snapback Hat**New Era**$39.87**4.9★**▲ 191%**](https://www.amazon.com/dp/B0GXZVWKWX) [**New Era Mens Blue Indianapolis Colts 9SEVENTY Trucker Adjustable Hat**New Era**$37.68**5.0★**▲ 190%**](https://www.amazon.com/dp/B0GY16JJS4)
**~~View all trending →~~**
## **What buyers say about colts hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**33%
*“Great style and fit”*
**Quality-Overall**23%
*“Quality hat for the price”*
**Advertised Vs Actual Product**17%
*“It's what I wanted”*
**Comfort-Overall**7%
*“Very comfortable and good for those colder days”*
**Adjustability/Rotatability/Reclining**7%
*“Nice color and adjustable to almost any head size”*
**Value For Money**7%
*“Good hat for the money”*
**Color**7%
*“Nice color and adjustable to almost any head size”*
### **Top return reasons **
**Size-Overall**61%
**Shape/Style**16%
**Advertised Vs Actual Product**5%
**Quality-Overall**5%
**Color**5%
**Width**5%
**Length**3%
## **Common questions**
- **Is colts hat profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 36 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +29.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the colts hat niche?**
- 10 brands and 13 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 93% of demand.
- **When does demand for colts hat peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 9.4× the quietest.
- **What does it cost to enter the colts hat niche?**
- Listings span $18.44–$52.52; the average listing price is $33.41 (sweet spot $15–$100). The average incumbent carries 203 reviews — the moat a new listing must climb.
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