---
title: "College Football — $2.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/college-football"
last_updated: "2026-08-11T16:54:08.749Z"
locale: en
meta:
description: "Niche score 51/100 · $2.4M/yr market · 2.0M searches/yr · $21.42 avg price. Soft demand (-23.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $2.4M/yr market · 2.0M searches/yr · $21.42 avg price. Soft demand (-23.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "College Football — $2.4M/yr Amazon US Niche (2026) - Flapen"
---
# **college football**
**Worth a look**
Shows a $2.4M/yr market, but soft demand (-23.8% this quarter) keeps it on the watch list.
Market size 95Growth 13Conversion 61Competition 45Returns 73Price range 89Avg price 91Brand share 26Review moat 24Quality gap 18
**Market size**
**Incredible****$2.4M**
$2.4M/yr · 2.0M searches
**Avg price**
**Great****$21.42**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.63–$83.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****6,700.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-23.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, college football is a $2.4M/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **college football market data**
- **Units sold / yr**
- **80K–100K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$1.7M–$2.1M**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 93%
**Open market**
**8%**
- WILSON59% - Franklin Sports15% - CERBONNY7% - Venum6% - Jasonwell3% - jiaonun2% - Open — no brand owns it (6 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.8% search growth over the last 90 days.
90K70KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.7×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/college-football/trend)
## **Top college football search terms**
- **youth football**320K/yr+0.3%5.0% conv. - **footballs**233K/yr-14.3%1.3% conv. - **kids football**211K/yr-21.3%5.5% conv. - **foot ball**82K/yr-0.4%1.2% conv. - **college football**488K/yr-77.0%0.6% conv. - **football kids**78K/yr-22.9%3.3% conv. - **pee wee football**71K/yr-16.6%4.9% conv. - **american football**56K/yr-12.5%1.3% conv. - **junior football**80K/yr-15.8%5.7% conv. - **football ball**41K/yr-0.7%0.9% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/college-football/search-terms)
## **Top college football products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$94K8%$188K12%$282K16%$376K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wilson NFL Super Grip Composite Football - Junior Size Brown**WILSON**$19.72**4.8★28,450 rev](https://www.amazon.com/dp/B002JOO448) [2**Wilson NCAA Composite Football - Youth Size Brown**WILSON**$20.58**4.7★3,168 rev](https://www.amazon.com/dp/B00FCASHQW) [3**WILSON NFL Super Grip Composite Football - Official Size Brown**WILSON**$20.64**4.8★28,450 rev](https://www.amazon.com/dp/B0012SNLJG) [4**Franklin Sports Youth Football - 1000 Junior Kids Football - Synthetic Leather Youth Junior Ball for Kids - Outdoor All-Weather Construction - Extra Grip - 1 Pack - Brown + White**Franklin Sports**$14.57**4.6★9,837 rev](https://www.amazon.com/dp/B001CEMIXK) [5**CERBONNY Waterproof Football for Kids Ages 3-12 All-Weather Youth Training Football for Beach/Backyard/Grass**CERBONNY**$12.62**4.8★219 rev](https://www.amazon.com/dp/B0DB5PJNX6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DHYLRICHER 12 Pcs Composite Leather Footballs Official Size 6 Inflatable Football with Pump Indoor Outdoor Football Bulk Includes Carry Net for TrainingIdeal for Youth and Adult Players**DHYLRICHER**$83.35**0 rev2mo ago](https://www.amazon.com/dp/B0GZNM6S12) [**Venum Lineup Junior Football**Venum**$29.27**3 rev2mo ago](https://www.amazon.com/dp/B0GYZ7VW35) [**Venum Lineup Pee Wee Football**Venum**$29.44**3 rev2mo ago](https://www.amazon.com/dp/B0GYYR58MW) [**Venum Lineup Official Football**Venum**$29.66**3 rev2mo ago](https://www.amazon.com/dp/B0GYZFWRCG) [**Jasonwell Pool Beach Water Football - Strong Grip Waterproof Football for All-Weather Play Pool Toys Beach Games Outdoor Sports Lake Toy Christmas Birthday Gifts for Kids Boys Teens Adults (BK No.3)**Jasonwell**$15.52**120 rev3mo ago](https://www.amazon.com/dp/B0GGRQ8G2J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Venum Lineup Junior Football**Venum**$29.27**5.0★**▲ 189%**](https://www.amazon.com/dp/B0GYZ7VW35) [**Venum Lineup Official Football**Venum**$29.66**5.0★**▲ 189%**](https://www.amazon.com/dp/B0GYZFWRCG) [**DHYLRICHER 12 Pcs Composite Leather Footballs Official Size 6 Inflatable Football with Pump Indoor Outdoor Football Bulk Includes Carry Net for TrainingIdeal for Youth and Adult Players**DHYLRICHER**$83.35**0.0★**▲ 185%**](https://www.amazon.com/dp/B0GZNM6S12) [**Venum Lineup Pee Wee Football**Venum**$29.44**5.0★**▲ 184%**](https://www.amazon.com/dp/B0GYYR58MW) [**The Dime Lab Water Football - Waterproof Football for Pools Beaches & Lakes - Strong Grip Training Outdoor All-Weather Water Toys for All Ages - Black**The Dime Lab**$31.83**4.3★**▲ 175%**](https://www.amazon.com/dp/B0F5JZKKZS)
**~~View all trending →~~**
## **What buyers say about college football**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Great football great quality”*
**Value For Money**11%
*“Good value”*
**Size-Overall**10%
*“fits well in the hand”*
**Grip**10%
*“Easy to grip”*
**Fun/Entertainment Experience**8%
*“Lots of fun”*
**Advertised Vs Actual Product**5%
*“Works as advertised”*
**Soft Feel**4%
*“smooth with no issues”*
**Durability**4%
*“Very durable”*
**Inflation/Deflation**4%
*“Perfect to deflate to take to the beach”*
**Suitability Beginner**2%
*“Perfect ball for a young kid to start off”*
### **What buyers complain about **
**Durability**17%
*“Broke too fast”*
**Size-Overall**13%
*“On the smaller size”*
**Inflation/Deflation**12%
*“Sent a half deflated ball”*
**Grip**8%
*“not grippy at all”*
**Material Quality**5%
*“Cheap Material”*
**Shape/Style**4%
*“the shape has a slightly sharp feel in spots”*
**Flatness**4%
*“Went flat”*
**Advertised Vs Actual Product**3%
*“its all advertising hype”*
**Leak-Proof**2%
*“Air Leak”*
**Strap/String Quality**2%
*“Low quality strings”*
### **Top return reasons **
**Size-Overall**59%
**Inflation/Deflation**6%
**Value For Money**5%
**Grip**5%
**Advertised Vs Actual Product**3%
**Leak-Proof**3%
**Functionality-Overall**3%
**Material Quality**3%
**Quality-Overall**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is college football profitable to sell on Amazon United States?**
- The niche generates $2.4M/yr across 28 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -23.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the college football niche?**
- 12 brands and 29 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in college football?**
- Top complaints mined from reviews: Durability, Size-Overall, Inflation/Deflation. The return rate is 2.1%.
- **When does demand for college football peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 6.7× the quietest.
- **What does it cost to enter the college football niche?**
- Listings span $9.63–$83.35; the average listing price is $21.42 (sweet spot $15–$100). The average incumbent carries 6,701 reviews — the moat a new listing must climb.
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