---
title: "Collapsible Cup — $187K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/collapsible-cup"
last_updated: "2026-08-11T14:09:17.548Z"
locale: en
meta:
description: "Niche score 53/100 · $187K/yr market · 503K searches/yr · $10.40 avg price. A small market ($187K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $187K/yr market · 503K searches/yr · $10.40 avg price. A small market ($187K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Collapsible Cup — $187K/yr Amazon US Niche (2026) - Flapen"
---
# **collapsible cup**
**Worth a look**
Shows no brand lock-in (top 5 brands take 52% of clicks), but a small market ($187K/yr) keeps it on the watch list.
Market size 37Growth 50Conversion 45Competition 79Returns 37Price range 38Avg price 37Brand share 83Review moat 70Quality gap 45
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Review moat**
**Good****684.92**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+19.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$4.83–$21.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$187K**
$187K/yr · 503K searches
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$10.40**
avg listing price — sweet spot $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, collapsible cup is a $187K/yr Amazon United States market (503K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **collapsible cup market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$156K–$208K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **88%**
- **Out of stock**
- **14.6%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**31 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**52%**
Top 20: 92%
**Top-5 click share**
**36%**
Top 20: 74%
**Open market**
**41%**
- Sea to Summit13% - TakeToday12% - zhuzhiloono10% - ME.FAN8% - Sinyon8% - Nanaborn7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +19.9% search growth over the last 90 days.
13K8KSpike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/collapsible-cup/trend)
## **Top collapsible cup search terms**
- **collapsible cup**198K/yr+17.5%2.7% conv. - **collapsible cups**36K/yr+28.6%2.2% conv. - **collapsible cups for traveling**39K/yr+7.8%2.9% conv. - **collapsible coffee cup**33K/yr+11.6%1.9% conv. - **foldable cup**25K/yr+17.1%2.4% conv. - **collapsible travel cup**20K/yr+21.2%2.1% conv. - **collapsible cup with lid**21K/yr+22.3%1.7% conv. - **portable cup**18K/yr+12.9%1.2% conv. - **collapsible water cup**15K/yr+32.3%3.0% conv. - **silicone collapsible cup**12K/yr+39.1%1.6% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/collapsible-cup/search-terms)
## **Top collapsible cup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6K6%$11K9%$17K12%$22K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**zhuzhiloono Collapsible Travel Cup with Lid - 6oz Mini Silicone Folding Cup with Stainless Steel Rim - BPA Free Small Portable Pocket Cup for Camping Hiking Kids Mouthwash & Pills (Sakura Pink)**zhuzhiloono**$8.40**4.8★152 rev](https://www.amazon.com/dp/B0F3T1VKLP) [2**TakeToday Collapsible Travel Cup 8 Oz Silicone Foldable Water Cup BPA-Free with Lid & Waterproof Bag - Drinking Cup Set for Camping Outdoors & International Travel Navy**TakeToday**$9.18**4.7★497 rev](https://www.amazon.com/dp/B0F2DQM6S4) [3**Nanaborn Silicone Collapsible Cups for Camping Travel Small Portable Drinking Cup with Lids Reusable for Outdoor Hiking 270ml (Blue/Gray 2 Pack)**Nanaborn**$7.27**4.6★912 rev](https://www.amazon.com/dp/B08NFZH35F) [4**Sea to Summit Frontier Ultralight Collapsible 12 Ounce Camp Cup Aqua Sea Blue**Sea to Summit**$13.74**4.7★807 rev](https://www.amazon.com/dp/B0CWVRX3CJ) [5**CYNROFVEN Silicone Coffee Cup with Straw lid Collapsible Cups for Traveling 20oz Lightweight Folding Water Mug for Picnic Hicking Camping Climbing (Black)**CYNROFVEN**$9.87**4.4★254 rev](https://www.amazon.com/dp/B0CQYKNR3Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sinyon Collapsible Travel Cup BPA-Free Reusable Water Cup Lightweight Drinking Cups with Lids and Carrying Strap Dishwasher Safe Silicone Cups for Camping Travel Airports Hotel (6.7oz Navy)**Sinyon**$10.32**101 rev7mo ago](https://www.amazon.com/dp/B0GCB4XK7D) [**Sinyon Collapsible Travel Cup BPA-Free Reusable Water Cup Lightweight Drinking Cups with Lids and Carrying Strap Dishwasher Safe Silicone Cups for Camping Travel Airports Hotel (6.7oz Lilac)**Sinyon**$9.97**101 rev7mo ago](https://www.amazon.com/dp/B0GCCLLZWL) [**TakeToday Collapsible Travel Cup 8 Oz Silicone Foldable Water Cup BPA-Free with Lid & Waterproof Bag - Drinking Cup Set for Camping Outdoors & International Travel Charcoal**TakeToday**$9.55**497 rev8mo ago](https://www.amazon.com/dp/B0FY5RFL6N) [**TakeToday Collapsible Travel Cup 8 Oz Silicone Foldable Water Cup BPA-Free with Lid & Waterproof Bag - Drinking Cup Set for Camping Outdoors & International Travel Dark Green**TakeToday**$9.18**497 rev8mo ago](https://www.amazon.com/dp/B0FY5Z81P2) [**FANBODTA Collapsible Travel Cup 4-Pack 130ml Foldable Water Cup with Lid & Carabiner Leak-Proof Portable Drinking Cup for Camping Hiking Travel - BPA-Free PP (Blue/Pink/Beige/Green)**FANBODTA**$5.77**84 rev1y ago](https://www.amazon.com/dp/B0F5BWQ1LQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TakeToday Collapsible Travel Cup 8 Oz Silicone Foldable Water Cup BPA-Free with Lid & Waterproof Bag - Drinking Cup Set for Camping Outdoors & International Travel Charcoal**TakeToday**$9.55**4.7★**▲ 152%**](https://www.amazon.com/dp/B0FY5RFL6N) [**Sinyon Collapsible Travel Cup BPA-Free Reusable Water Cup Lightweight Drinking Cups with Lids and Carrying Strap Dishwasher Safe Silicone Cups for Camping Travel Airports Hotel (6.7oz Lilac)**Sinyon**$9.97**4.7★**▲ 148%**](https://www.amazon.com/dp/B0GCCLLZWL) [**TakeToday Collapsible Travel Cup 8 Oz Silicone Foldable Water Cup BPA-Free with Lid & Waterproof Bag - Drinking Cup Set for Camping Outdoors & International Travel Dark Green**TakeToday**$9.18**4.7★**▲ 145%**](https://www.amazon.com/dp/B0FY5Z81P2) [**JIELUO Silicone Collapsible Travel Water Cup 6Pack Collapsible Silicone Cup with Lid Expandable Drinking Cup Set Reusable Mug for Camping Hiking Travel**JIELUO**$15.18**4.5★**▲ 109%**](https://www.amazon.com/dp/B09ST7GY1Z) [**ZQZXD 4-Pack Collapsible Cup Reusable 12oz Leakproof Travel Coffee Mug Silicone Foldable & Portable for Hiking Camping Office | Lightweight Heat-Resistant Easy to Clean Outdoor & Travel Cup**ZQZXD**$19.45**4.3★**▲ 92%**](https://www.amazon.com/dp/B0FG2W98LB)
**~~View all trending →~~**
## **What buyers say about collapsible cup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Portability**17%
*“Easy to carry”*
**Ease Of Use**10%
*“Easy to use”*
**Quality-Overall**10%
*“Well-made, attractive bottle”*
**Size-Overall**8%
*“Good fit”*
**Advertised Vs Actual Product**6%
*“As described”*
**Strength**4%
*“Well-made sturdy construction”*
**Compactness**4%
*“Compact and handy”*
**Weight Light**4%
*“Perfect, lightweight”*
**Durability**4%
*“the cup feels durable”*
**Leak-Proof**4%
*“Doesn't leak”*
### **What buyers complain about **
**Leak-Proof**11%
*“they leak”*
**Size-Overall**10%
*“BLUF: this cup is pretty dang small”*
**Ease Of Use**7%
*“Hard to drink out of”*
**Strength**6%
*“Flimsy”*
**Smell**6%
*“slight odor”*
**Durability**6%
*“Doesn't last”*
**Quality-Overall**4%
*“Garbage”*
**Value For Money**3%
*“Slightly pricey”*
**Functionality-Overall**2%
*“Does not work”*
**Advertised Vs Actual Product**2%
*“The product photo is very deceiving”*
### **Top return reasons **
**Size-Overall**39%
**Leak-Proof**9%
**Smell**7%
**Strength**6%
**Value For Money**5%
**Advertised Vs Actual Product**4%
**Weight Heavy**4%
**Material Quality**4%
**Functionality-Overall**3%
**Quality-Overall**3%
## **Common questions**
- **Is collapsible cup profitable to sell on Amazon United States?**
- The niche generates $187K/yr across 52 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is +19.9%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the collapsible cup niche?**
- 31 brands and 46 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in collapsible cup?**
- Top complaints mined from reviews: Leak-Proof, Size-Overall, Ease Of Use. The return rate is 4.0%.
- **When does demand for collapsible cup peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the collapsible cup niche?**
- Listings span $4.83–$21.31; the average listing price is $10.40 (sweet spot $15–$100). The average incumbent carries 685 reviews — the moat a new listing must climb.
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