---
title: "Trend — collapsible coolers for travel - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/collapsible-coolers-for-travel/trend"
last_updated: "2026-08-11T16:10:26.105Z"
locale: en
meta:
  description: "Niche score 51/100 · $122K/yr market · 183K searches/yr · $38.79 avg price. Weak search conversion (1.7%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $122K/yr market · 183K searches/yr · $38.79 avg price. Weak search conversion (1.7%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — collapsible coolers for travel - Flapen"
---

# **collapsible coolers for travel**

**Worth a look**

Shows a sweet-spot price point ($38.79 avg), but weak search conversion (1.7%) keeps it on the watch list.

Market size 28Growth 65Conversion 22Competition 78Returns 48Price range 47Avg price 95Brand share 65Review moat 23Quality gap 37

**Avg price**

**Incredible****$38.79**

avg listing price — sweet spot $15–$100

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Growth**

**Good****+44.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****3.2%**

return rate — above 5% kills the launch gate

**Price range**

**Okay****$8.48–$189.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$122K**

$122K/yr · 183K searches

**Review moat**

**Bad****7,095.46**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

## Trend