---
title: "Collapsible Chair — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/collapsible-chair"
last_updated: "2026-08-11T20:51:52.283Z"
locale: en
meta:
description: "Niche score 66/100 · $1.1M/yr market · 1.9M searches/yr · $30.99 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 66/100 · $1.1M/yr market · 1.9M searches/yr · $30.99 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Collapsible Chair — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **collapsible chair**
**Launch it**
A $1.1M/yr market growing +40.5% this quarter with returns at 4.7% — clears our launch bar.
Market size 79Growth 63Conversion 23Competition 82Returns 29Price range 91Avg price 95Brand share 93Review moat 25Quality gap 79
**Avg price**
**Incredible****$30.99**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$12.27–$73.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Market size**
**Great****$1.1M**
$1.1M/yr · 1.9M searches
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+40.5%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****4,292.39**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, collapsible chair is a $1.1M/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 66/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **collapsible chair market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **$930K–$1.2M**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#90**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**34 **—flat
**Sellers**
**92**
**Top-5 brand share**
**42%**
Top 20: 87%
**Top-5 click share**
**33%**
Top 20: 69%
**Open market**
**52%**
- ONETIGRIS12% - MOON LENCE9% - Fishboy8% - Wind Tour7% - Doseno6% - MARCHWAY6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +40.5% search growth over the last 90 days.
70K50KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/collapsible-chair/trend)
## **Top collapsible chair search terms**
- **portable chair**662K/yr+38.6%1.0% conv. - **collapsible chair**179K/yr+28.4%1.4% conv. - **small folding chair**146K/yr+19.3%1.0% conv. - **compact camping chair**88K/yr+75.7%1.5% conv. - **portable camping chair**87K/yr+75.8%1.1% conv. - **travel chair**99K/yr+34.9%0.8% conv. - **lightweight camping chair**81K/yr+81.7%1.1% conv. - **small camping chair**74K/yr+61.1%1.7% conv. - **hiking chair**65K/yr+45.4%1.0% conv. - **compact folding chair**60K/yr+42.8%0.9% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/collapsible-chair/search-terms)
## **Top collapsible chair products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$33K6%$66K9%$99K12%$132K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ONETIGRIS Tigerblade Camping Chair Lightweight Folding Backpacking Hiking Chair Compact Portable 330 lbs Capacity**ONETIGRIS**$38.61**4.6★1,440 rev](https://www.amazon.com/dp/B0CQJR8NLW) [2**MOON LENCE Portable Camping Chair Backpacking Chair - The 4th Generation Ultralight Folding Chair - Compact Lightweight Foldable Chairs for Hiking Mountaineering Beach (Black-1Pack)**MOON LENCE**$34.94**4.3★1,613 rev](https://www.amazon.com/dp/B0BY8FXR47) [3**Fishboy Upgraded Collapsible Stool 400lbs Max Weight Lightweight But Sturdy Portable Retractable Folding Telescoping Foldable Camping Stool for Adults Outdoor Fishing Hiking BBQ**Fishboy**$23.98**4.5★10,083 rev](https://www.amazon.com/dp/B086BLVQGJ) [4**Wind Tour Portable Camping Chair Foldable Outdoor Chair for Hiking Camp Backpacking Lawn Beach Fishing Picnic with Carry Bag (Black)**Wind Tour**$20.42**3.3★194 rev](https://www.amazon.com/dp/B0F2ZR886C) [5**Doseno Upgraded Foldable Stool Thickened Portable Collapsible Stool Retractable Stool for Fishing Hiking Tours BBQ Parties Outdoor Activities**Doseno**$14.93**4.1★3,426 rev](https://www.amazon.com/dp/B0BRCJV7TV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vocpuli Camping Chair Lightweight Folding Backpacking Hiking Chair Compact Portable 330 lbs CapacityGifts for Men (Black -1pack**Vocpuli**$27.45**38 rev4mo ago](https://www.amazon.com/dp/B0GF6CWMFN) [**Yoosure 16 Extra Tall XL Portable Chair for Adults Collapsible Purse Chair Heavy Duty Camp Seat with 3 Storage Pockets for Fishing Hiking Gardening Lightweight Travel Purse Stool**Yoosure**$25.79**184 rev5mo ago](https://www.amazon.com/dp/B0GD7CK1Z5) [**TUIKEN Ultralight Camping Chair Backpacking Chair Portable Camp Chair with Cup Holder & Storage Bag Lightweight Compact Folding Chair for Hiking Travel Picnic MountaineeringDeep Black**TUIKEN**$31.53**99 rev5mo ago](https://www.amazon.com/dp/B0GKG8PKTX) [**Yoosure 11.5 Tall Compact Collapsible Stool Portable Folding Camp Stool with 2 Side Pockets Lightweight Mini Folding Stool for Adults Small Backpacking Stool for Fishing Hiking Trips**Yoosure**$19.14**140 rev10mo ago](https://www.amazon.com/dp/B0FJMBW9TN) [**ABUUL Portable Folding Stool 12 Tall Collapsible Backpack Stool with Storage Pouch Hands-Free Carry & Supports 300 lbs Ultralight for Hiking Fishing Camping Festivals (Black Standard)**ABUUL**$22.14**178 rev11mo ago](https://www.amazon.com/dp/B0FN4MRF5W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vocpuli Camping Chair Lightweight Folding Backpacking Hiking Chair Compact Portable 330 lbs CapacityGifts for Men (Black -1pack**Vocpuli**$27.45**4.2★**▲ 162%**](https://www.amazon.com/dp/B0GF6CWMFN) [**TUIKEN Ultralight Camping Chair Backpacking Chair Portable Camp Chair with Cup Holder & Storage Bag Lightweight Compact Folding Chair for Hiking Travel Picnic MountaineeringDeep Black**TUIKEN**$31.53**4.5★**▲ 118%**](https://www.amazon.com/dp/B0GKG8PKTX) [**Yoosure 16 Extra Tall XL Portable Chair for Adults Collapsible Purse Chair Heavy Duty Camp Seat with 3 Storage Pockets for Fishing Hiking Gardening Lightweight Travel Purse Stool**Yoosure**$25.79**3.6★**▲ 97%**](https://www.amazon.com/dp/B0GD7CK1Z5) [**Wind Tour Portable Camping Chair Foldable Outdoor Chair for Hiking Camp Backpacking Lawn Beach Fishing Picnic with Carry Bag (Black)**Wind Tour**$20.42**3.3★**▲ 83%**](https://www.amazon.com/dp/B0F2ZR886C) [**ABUUL Portable Folding Stool 12 Tall Collapsible Backpack Stool with Storage Pouch Hands-Free Carry & Supports 300 lbs Ultralight for Hiking Fishing Camping Festivals (Black Standard)**ABUUL**$22.14**3.8★**▲ 76%**](https://www.amazon.com/dp/B0FN4MRF5W)
**~~View all trending →~~**
## **What buyers say about collapsible chair**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**13%
*“Comfortable and sturdy”*
**Strength**12%
*“It felt sturdy”*
**Weight Light**9%
*“Great lightweight chairs”*
**Quality-Overall**8%
*“The quality feels solid”*
**Portability**7%
*“Light and portable”*
**Ease Of Use**7%
*“Easy to carry”*
**Value For Money**6%
*“Excellent value”*
**Assembly/Installation**4%
*“Assembly was easy”*
**Size-Overall**4%
*“Small like I wanted it”*
**Durability**4%
*“Great durable chair”*
### **What buyers complain about **
**Durability**19%
*“Broke after one use”*
**Size-Overall**12%
*“It's small”*
**Quality-Overall**7%
*“NO QUALITY CONTROL”*
**Strength**6%
*“very flimsy”*
**Comfort-Overall**5%
*“Extremely uncomfortable”*
**Assembly/Installation**5%
*“Cannot assemble”*
**Ease Of Use**4%
*“very hard to put on”*
**Value For Money**3%
*“Overpriced”*
**Weight Heavy**2%
*“Very heavy”*
**Height**2%
*“very low to the ground”*
### **Top return reasons **
**Size-Overall**27%
**Comfort-Overall**11%
**Weight Heavy**10%
**Assembly/Installation**7%
**Strength**5%
**Advertised Vs Actual Product**5%
**Value For Money**5%
**Height**4%
**Ease Of Use**4%
**Quality-Overall**3%
## **Common questions**
- **Is collapsible chair profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 54 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is +40.5%. Flapen's verdict: Launch it (66/100).
- **How competitive is the collapsible chair niche?**
- 34 brands and 92 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in collapsible chair?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 4.7%.
- **When does demand for collapsible chair peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the collapsible chair niche?**
- Listings span $12.27–$73.14; the average listing price is $30.99 (sweet spot $15–$100). The average incumbent carries 4,292 reviews — the moat a new listing must climb.
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