---
title: "Coleman 10 Person Tent — $31K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/coleman-10-person-tent"
last_updated: "2026-08-06T19:30:38.543Z"
locale: en
meta:
description: "Niche score 36/100 · $31K/yr market · 30K searches/yr · $264.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $31K/yr market · 30K searches/yr · $264.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coleman 10 Person Tent — $31K/yr Amazon US Niche (2026) - Flapen"
---
# **coleman 10 person tent**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 8Growth 95Conversion 5Competition 41Returns 14Price range 0Avg price 36Brand share 0Review moat 63Quality gap 80
**Growth**
**Incredible****+121.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****988.73**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$264.93**
avg listing price — sweet spot $15–$100
**Returns**
**Bad****8.1%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$31K**
$31K/yr · 30K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$132.59–$380.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, coleman 10 person tent is a $31K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coleman 10 person tent market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$26K–$66K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#135**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**62**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 98%
**Open market**
**0%**
- Coleman84% - CORE10% - Amazon Basics2% - Wakeman2% - FanttikOutdoor2%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — +121.4% search growth over the last 90 days.
2K2KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/coleman-10-person-tent/trend)
## **Top coleman 10 person tent search terms**
- **coleman 10 person tent**13K/yr+112.5%0.7% conv. - **coleman tent 10 person**9K/yr+149.8%0.5% conv. - **coleman 12 person tent**5K/yr+97.0%0.5% conv. - **coleman instant tent 10 person**2K/yr+164.6%0.7% conv. - **coleman dark room tent 10 person**775/yr-24.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/coleman-10-person-tent/search-terms)
## **Top coleman 10 person tent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$3K15%$5K20%$6K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Coleman WeatherMaster 10-Person Camping Tent with Screened Porch Weatherproof Tent with Screen Room Rainfly & Carry Bag Included Made Without PFAS Chemicals**Coleman**$287.26**4.1★32 rev](https://www.amazon.com/dp/B0D7QJC2YV) [2**Coleman 4/6/8/10 Person Instant Camping Tent with 1-Minute Setup Large Family Tent with Pre-Attached Poles Air Vent & Carry Bag Sets Up in About 60 Seconds**Coleman**$376.74**3.9★69 rev](https://www.amazon.com/dp/B0D7QHX9V7) [3**Coleman Skydome XL Large Family Tent with 5 Minute Setup Weatherproof 8/12 Person Tent with Rainfly & Carry Bag Fits Multiple Queen Airbeds Made of PFAS-Free Materials**Coleman**$209.80**4.0★80 rev](https://www.amazon.com/dp/B0D7QL8H4W) [4**Coleman Skylodge 12-Person Tent with Rainfly & Screened Porch Weatherproof Family Tent Fits 4 Queen-Sized Airbeds Color-Coded Poles & Sleeves**Coleman**$370.36**4.5★198 rev](https://www.amazon.com/dp/B0D7QHX82G) [5**Coleman 4/6/8/10 Person Instant Camping Tent with 1-Minute Setup Large Family Tent with Pre-Attached Poles Air Vent & Carry Bag Sets Up in About 60 Seconds**Coleman**$338.36**3.7★76 rev](https://www.amazon.com/dp/B0D7QFR2WQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics 10-Person Instant Camping Tent with Rainfly Easy Setup Weather-Resistant for Family Camping and Hiking Mesh Windows Ventilation Storage Pockets Green**Amazon Basics**$164.44**410 rev1y ago](https://www.amazon.com/dp/B0DDSFMC23) [**Coleman Skydome XL Large Family Tent Weatherproof 8/12 Person Tent Sets Up in 5 Mins Rainfly & Carry Bag Included Made of PFAS-Free Materials**Coleman**$344.04**80 rev2y ago](https://www.amazon.com/dp/B0D96KVD1F) [**10 Person Camping Tent - Large Outdoor Tent with Room Divider and Rainfly - Family Camping House with 2 Doors and 4 Screen Windows by Wakeman Outdoors (Navy)**Wakeman**$148.52**62 rev2y ago](https://www.amazon.com/dp/B0D7XVSSRF) [**Coleman WeatherMaster 10-Person Camping Tent with Screened Porch Weatherproof Tent with Screen Room Rainfly & Carry Bag Included Made Without PFAS Chemicals**Coleman**$287.26**32 rev2y ago](https://www.amazon.com/dp/B0D7QJC2YV) [**Coleman 4/6/8/10 Person Instant Camping Tent with 1-Minute Setup Large Family Tent with Pre-Attached Poles Air Vent & Carry Bag Sets Up in About 60 Seconds**Coleman**$376.74**69 rev2y ago](https://www.amazon.com/dp/B0D7QHX9V7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Coleman Skydome XL Large Family Tent Weatherproof 8/12 Person Tent Sets Up in 5 Mins Rainfly & Carry Bag Included Made of PFAS-Free Materials**Coleman**$344.04**4.0★**▲ 118%**](https://www.amazon.com/dp/B0D96KVD1F) [**FanttikOutdoor Zeta C10 Pro Camping Tent 10 Person Instant Cabin Tent Setup in 60 Seconds with Rainfly & Windproof Portable with Carry Bag for Family Camping & Hiking Khaki**FanttikOutdoor**$209.50**4.6★**▲ 106%**](https://www.amazon.com/dp/B0CR19JW7M) [**Amazon Basics 10-Person Instant Camping Tent with Rainfly Easy Setup Weather-Resistant for Family Camping and Hiking Mesh Windows Ventilation Storage Pockets Green**Amazon Basics**$164.44**4.2★**▲ 105%**](https://www.amazon.com/dp/B0DDSFMC23) [**Coleman 4/6/8/10 Person Instant Camping Tent with 1-Minute Setup Large Family Tent with Pre-Attached Poles Air Vent & Carry Bag Sets Up in About 60 Seconds**Coleman**$132.59**4.3★**▲ 82%**](https://www.amazon.com/dp/B0D7QK1N81) [**Coleman WeatherMaster 6-Person Camping Tent with Screened Porch Weatherproof Tent with Screen Room Rainfly & Carry Bag Included Made Without PFAS Chemicals**Coleman**$288.33**3.5★**▲ 38%**](https://www.amazon.com/dp/B0D7QHZCT2)
**~~View all trending →~~**
## **What buyers say about coleman 10 person tent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**22%
*“Easy install solution”*
**Storage Capacity**8%
*“There was still room”*
**Quality-Overall**8%
*“Good quality and easy set up”*
**Size-Overall**6%
*“that fit perfectly”*
**Value For Money**6%
*“Worth the money”*
**Durability**5%
*“Super reliable, durable”*
**Ease Of Use**5%
*“Easy to put and put away”*
**Design-Overall**4%
*“great design”*
**Leak-Proof**3%
*“No leaking”*
**Strength**3%
*“feels very sturdy”*
### **What buyers complain about **
**Durability**12%
*“Broke in 2 places during the break down”*
**Quality-Overall**8%
*“Bad quality”*
**Water Resistance**8%
*“This tent is not waterproof at all”*
**Leak-Proof**7%
*“Leaks”*
**Size-Overall**5%
*“so big”*
**Value For Money**5%
*“A total waste of money”*
**Assembly/Installation**5%
*“Also, a pain to set up”*
**Ease Of Use**3%
*“had a hard time getting it in the proper place”*
**Weight Heavy**3%
*“It is bulky and heavy”*
**Material Quality**3%
*“Im certain this would shorten the life of material tent is made from”*
### **Top return reasons **
**Size-Overall**25%
**Defective Material/Parts**14%
**Value For Money**9%
**Assembly/Installation**8%
**Advertised Vs Actual Product**6%
**Product Condition**5%
**Material Quality**4%
**Leak-Proof**3%
**Water Resistance**3%
**Weight Heavy**3%
## **Common questions**
- **Is coleman 10 person tent profitable to sell on Amazon United States?**
- The niche generates $31K/yr across 22 tracked products. 90-day search growth is +121.4%. Flapen's verdict: Skip it (36/100).
- **How competitive is the coleman 10 person tent niche?**
- 5 brands and 62 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in coleman 10 person tent?**
- Top complaints mined from reviews: Durability, Quality-Overall, Water Resistance. The return rate is 8.1% — above our launch gate.
- **When does demand for coleman 10 person tent peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the coleman 10 person tent niche?**
- Listings span $132.59–$380.31; the average listing price is $264.93 (sweet spot $15–$100). The average incumbent carries 989 reviews — the moat a new listing must climb.
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