---
title: "Search terms — cold thermos - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/cold-thermos/search-terms"
last_updated: "2026-08-11T19:50:24.086Z"
locale: en
meta:
  description: "Niche score 47/100 · $226K/yr market · 514K searches/yr · $23.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $226K/yr market · 514K searches/yr · $23.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — cold thermos - Flapen"
---

# **cold thermos**

**Skip it**

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 43Growth 36Conversion 23Competition 81Returns 73Price range 81Avg price 95Brand share 8Review moat 24Quality gap 24

**Avg price**

**Incredible****$23.85**

avg listing price — sweet spot $15–$100

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Price range**

**Great****$7.57–$49.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$226K**

$226K/yr · 514K searches

**Growth**

**Okay****+8.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,166.47**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## Search terms