---
title: "Cold Thermos — $226K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/cold-thermos"
last_updated: "2026-08-06T17:57:44.889Z"
locale: en
meta:
description: "Niche score 47/100 · $226K/yr market · 514K searches/yr · $23.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $226K/yr market · 514K searches/yr · $23.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cold Thermos — $226K/yr Amazon US Niche (2026) - Flapen"
---
# **cold thermos**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 43Growth 36Conversion 23Competition 81Returns 73Price range 81Avg price 95Brand share 8Review moat 24Quality gap 24
**Avg price**
**Incredible****$23.85**
avg listing price — sweet spot $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Price range**
**Great****$7.57–$49.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$226K**
$226K/yr · 514K searches
**Growth**
**Okay****+8.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,166.47**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cold thermos is a $226K/yr Amazon United States market (514K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul–Oct–Dec. Verdict: Skip it — 47/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cold thermos market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$298K–$358K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#956**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **38%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**9 **▲rising
**Sellers**
**138**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 72%
**Open market**
**2%**
- Nike37% - Gatorade29% - adidas26% - Under Armour3% - Hydrapeak2% - Owala1% - Open — no brand owns it (3 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +8.4% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Oct, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/cold-thermos/trend)
## **Top cold thermos search terms**
- **nike water bottle**201K/yr+12.1%1.7% conv. - **adidas water bottle**78K/yr+43.3%1.8% conv. - **gatorade stainless steel water bottle**37K/yr+16.5%3.2% conv. - **termo nike**14K/yr+10.1%0.6% conv. - **nike bottle**15K/yr-5.8%0.9% conv. - **water bottle nike**16K/yr+3.9%2.1% conv. - **adidas water bottle stainless steel**17K/yr-5.7%1.9% conv. - **termo adidas**10K/yr+16.2%0.7% conv. - **gatorade metal water bottle**10K/yr+19.8%4.1% conv. - **adidas bottle**9K/yr+8.2%1.2% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/cold-thermos/search-terms)
## **Top cold thermos products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7K6%$14K9%$20K12%$27K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nike Refuel Bottle 24 Oz**Nike**$16.75**4.6★175 rev](https://www.amazon.com/dp/B0CT5KD7J1) [2**Gatorade Overtime 22oz Stainless Steel Water Bottle Straw Cap Blue**Gatorade**$22.32**4.8★326 rev](https://www.amazon.com/dp/B0D82NQ9B6) [3**Gatorade Stainless Steel Sport Bottle 26oz Double-Wall Insulation**Gatorade**$29.71**4.7★3,432 rev](https://www.amazon.com/dp/B087DCR7CC) [4**adidas 600 ML (20 oz) Metal Water Bottle Hot/Cold Double-Walled Insulated 18/8 Stainless Steel Black/Silver Metallic One Size**adidas**$20.74**4.8★2,078 rev](https://www.amazon.com/dp/B07L37WBYP) [5**NIKE HY9000-054 REFILLER BOTTLE LOCKING LID 32 oz**Nike**$24.38**4.4★178 rev](https://www.amazon.com/dp/B0D22V1HRD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nike Stainless Recharge Chug Bottle 32 Oz Rfsh**Nike**$39.10**1 rev4mo ago](https://www.amazon.com/dp/B0GHY3CS8H) [**Gatorade Overtime 32oz Stainless Steel Water Bottle Twist Cap Grey**Gatorade**$38.93**193 rev1y ago](https://www.amazon.com/dp/B0FGX2JN3S) [**Hydrapeak NBA Officially Licensed All-Team Sticker Print Logo 32oz Insulated Water Bottle with Straw Lid and Handle Stainless Steel Bottle Great For NBA Fans of All Ages**Hydrapeak**$28.19**389 rev1y ago](https://www.amazon.com/dp/B0DM2JFL6K) [**adidas Stainless Steel Metal Water Bottle 20 oz (600 mL) Straw Lid**adidas**$15.87**564 rev1y ago](https://www.amazon.com/dp/B0DH68DGHY) [**adidas Stainless Steel Metal Water Bottle 20 oz (600 mL) Screw Cap**adidas**$20.33**2,078 rev1y ago](https://www.amazon.com/dp/B0DH6FNN78)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nike Stainless Recharge Chug Bottle 32 Oz Rfsh**Nike**$39.10**5.0★**▲ 309%**](https://www.amazon.com/dp/B0GHY3CS8H) [**adidas Alliance Sackpack Drawstring Backpack for Sports Small Gym Bag Jersey Onix Grey/Black/White/2 OSFA**adidas**$14.12**4.8★**▲ 173%**](https://www.amazon.com/dp/B0748LLJBG) [**adidas Stainless Steel Metal Water Bottle 20 oz (600 mL) Straw Lid**adidas**$16.79**4.7★**▲ 166%**](https://www.amazon.com/dp/B0DH6BWBXC) [**adidas Stainless Steel Metal Water Bottle 20 oz (600 mL) Straw Lid**adidas**$15.87**4.7★**▲ 96%**](https://www.amazon.com/dp/B0DH68DGHY) [**Nike Fuel Jug 40 Oz Chug Bottle White | Black**Nike**$29.73**4.6★**▲ 77%**](https://www.amazon.com/dp/B09BK98GHZ)
**~~View all trending →~~**
## **What buyers say about cold thermos**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Awesome quality”*
**Temperature Retention**12%
*“keeps drinks cold”*
**Size-Overall**10%
*“Good size”*
**Leak-Proof**8%
*“Doesnt leak”*
**Value For Money**6%
*“Great value”*
**Durability**5%
*“The handle is durable”*
**Advertised Vs Actual Product**4%
*“Meets expectations”*
**Ease Of Use**4%
*“Easy to use”*
**Color**3%
*“I love the color”*
**Ease Of Cleaning**3%
*“Easy to clean”*
### **What buyers complain about **
**Leak-Proof**28%
*“It leaks”*
**Durability**12%
*“broke easily”*
**Size-Overall**8%
*“It's very narrow”*
**Quality-Overall**7%
*“Bad Quality”*
**Ease Of Use**3%
*“Hard to close”*
**Color**2%
*“Received wrong color”*
**Design-Overall**2%
*“not a good design on the lid”*
**Strength**2%
*“could be stronger”*
**Value For Money**2%
*“Wish Brand name products were cheaper”*
**Water Resistance**1%
*“don’t recommend putting anything other then water in it.”*
### **Top return reasons **
**Size-Overall**34%
**Leak-Proof**13%
**Color**8%
**Value For Money**5%
**Material Quality**5%
**Advertised Vs Actual Product**5%
**Quality-Overall**3%
**Functionality-Overall**3%
**Product Condition**3%
**Weight Heavy**3%
## **Common questions**
- **Is cold thermos profitable to sell on Amazon United States?**
- The niche generates $226K/yr across 47 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +8.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the cold thermos niche?**
- 9 brands and 138 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in cold thermos?**
- Top complaints mined from reviews: Leak-Proof, Durability, Size-Overall. The return rate is 2.1%.
- **When does demand for cold thermos peak?**
- Demand peaks in Jul–Oct–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the cold thermos niche?**
- Listings span $7.57–$49.40; the average listing price is $23.85 (sweet spot $15–$100). The average incumbent carries 6,166 reviews — the moat a new listing must climb.
## **Related niches in Sports & Outdoors**
- 74 [**hydrogen water**](https://flapen.com/research/us/sports-outdoors/hydrogen-water)$6.6M/yr-20.2%**Worth a look**- 74 [**england soccer jersey**](https://flapen.com/research/us/sports-outdoors/england-soccer-jersey)$141K/yr>1,000%**Worth a look**- 74 [**argentina jersey**](https://flapen.com/research/us/sports-outdoors/argentina-jersey)$309K/yr>1,000%**Worth a look**- 74 [**frisbee**](https://flapen.com/research/us/sports-outdoors/frisbee)$1.9M/yr+59.7%**Launch it**- 75 [**trampoline basketball hoop**](https://flapen.com/research/us/sports-outdoors/trampoline-basketball-hoop)$2.3M/yr+49.2%**Launch it**- 75 [**golf glove**](https://flapen.com/research/us/sports-outdoors/golf-glove)$4.1M/yr+62.5%**Launch it**[**All Sports & Outdoors niches **](https://flapen.com/research/us/sports-outdoors)