---
title: "Cleveland Browns — $550K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/cleveland-browns"
last_updated: "2026-08-11T10:48:22.842Z"
locale: en
meta:
description: "Niche score 43/100 · $550K/yr market · 772K searches/yr · $44.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $550K/yr market · 772K searches/yr · $44.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cleveland Browns — $550K/yr Amazon US Niche (2026) - Flapen"
---
# **cleveland browns**
**Skip it**
A concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Market size 62Growth 39Conversion 20Competition 10Returns 80Price range 73Avg price 95Brand share 29Review moat 43Quality gap 27
**Avg price**
**Incredible****$44.31**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$17.51–$129.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$550K**
$550K/yr · 772K searches
**Review moat**
**Okay****2,174.8**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+11.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, cleveland browns is a $550K/yr Amazon United States market (772K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cleveland browns market data**
- **Units sold / yr**
- **13K–15K**
- avg 0–100/product
- **Revenue / yr**
- **$554K–$665K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#6,279**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **11.7%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**9%**
- NFL PRO LINE63% - 4713% - YouTheFan5% - KETBLNB4% - SOAR4% - Xtreme Apparrel3% - Open — no brand owns it (3 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.6% search growth over the last 90 days.
100K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 20.7×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/cleveland-browns/trend)
## **Top cleveland browns search terms**
- **cleveland browns**362K/yr+25.4%0.2% conv. - **cleveland**71K/yr+1.1%0.0% conv. - **cleveland browns gifts**34K/yr+56.8%0.6% conv. - **cleveland browns apparel**60K/yr-3.0%0.0% conv. - **browns**97K/yr-6.6%0.1% conv. - **cleveland browns decor**14K/yr+0.9%0.1% conv. - **cleveland browns gifts for men**19K/yr-40.7%0.1% conv. - **browns merch**14K/yr+1.9%0.5% conv. - **cleveland brown**7K/yr+7.9%0.1% conv. - **browns gear**35K/yr-59.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/cleveland-browns/search-terms)
## **Top cleveland browns products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$83K30%$165K45%$248K60%$330K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NFL PRO LINE Mens Shedeur Sanders Brown Cleveland Browns Team Jersey**NFL PRO LINE**$129.97**4.5★24 rev](https://www.amazon.com/dp/B0G3TLRRXS) [2**CLEVELAND GUARDIANS 47 CLEAN UP OSF / NAVY / A**47**$29.64**4.8★113 rev](https://www.amazon.com/dp/B09Y2DBHVC) [3**NFL PRO LINE Mens Shedeur Sanders Brown Cleveland Browns Team Jersey**NFL PRO LINE**$129.40**4.5★24 rev](https://www.amazon.com/dp/B0G3V28G5W) [4**YouTheFan NFL Cleveland Browns Logo Series Desk Pad**YouTheFan**$17.51**4.8★8,298 rev](https://www.amazon.com/dp/B09KYD5Z77) [5**KETBLNB Football Stuff for Cleveland Football Fans Gifts for Cleveland Blankets and Throws 60x50 All Season Bedding Comforter**KETBLNB**$26.49**4.3★61 rev](https://www.amazon.com/dp/B0D7PTC3XJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Top Cup NFL Cleveland Browns 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA**Top Cup**$22.75**727 rev5mo ago](https://www.amazon.com/dp/B0GKHRDFKR) [**NFL PRO LINE Mens Shedeur Sanders Brown Cleveland Browns Team Jersey**NFL PRO LINE**$129.97**24 rev7mo ago](https://www.amazon.com/dp/B0G3TLRRXS) [**NFL PRO LINE Mens Shedeur Sanders Brown Cleveland Browns Team Jersey**NFL PRO LINE**$129.40**24 rev7mo ago](https://www.amazon.com/dp/B0G3V28G5W) [**We Almost Always Almost Win Funny Football Fans T-Shirt Men Brown X-Large**We Almost Always Almost Win**$19.77**42 rev9mo ago](https://www.amazon.com/dp/B0FTXW4Z7D) [**Xtreme Apparrel Brown & Orange Mens Skull T-Shirt for Cleveland Fans (Brown Shirt L)**Xtreme Apparrel**$22.93**446 rev1y ago](https://www.amazon.com/dp/B0DHHZ26FY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NFL PRO LINE Mens Shedeur Sanders Brown Cleveland Browns Team Jersey**NFL PRO LINE**$129.97**4.5★**▲ 94%**](https://www.amazon.com/dp/B0G3TLRRXS) [**Top Cup NFL Cleveland Browns 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA**Top Cup**$22.75**4.6★**▲ 89%**](https://www.amazon.com/dp/B0GKHRDFKR) [**NFL PRO LINE Mens Shedeur Sanders Brown Cleveland Browns Team Jersey**NFL PRO LINE**$129.40**4.5★**▲ 69%**](https://www.amazon.com/dp/B0G3V28G5W) [**Xtreme Apparrel Brown & Orange Mens Skull T-Shirt for Cleveland Fans (Brown Shirt L)**Xtreme Apparrel**$22.93**4.7★**▲ 64%**](https://www.amazon.com/dp/B0DHHZ26FY) [**CLEVELAND GUARDIANS 47 CLEAN UP OSF / NAVY / A**47**$29.64**4.8★**▲ 57%**](https://www.amazon.com/dp/B09Y2DBHVC)
**~~View all trending →~~**
## **What buyers say about cleveland browns**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**21%
*“The fit is incredibly comfortable”*
**Quality-Overall**16%
*“Good quality”*
**Color**15%
*“Plus, the variety of colors available means theres a cap for every mood or occasion”*
**Warmth**13%
*“Warm”*
**Thickness**13%
*“Very thick, mousepad friendly and great price”*
**Soft Feel**9%
*“Very soft”*
**Comfort-Overall**5%
*“comfortable”*
**Value For Money**3%
*“very much worth every dollar”*
**Material Quality**2%
*“The material feels high-quality and durable, yet it's soft enough that it doesnt dig into my head”*
**Machine Wash Suitability**2%
*“What really stands out is how well it holds its shape after multiple washes”*
### **What buyers complain about **
**Material Quality**50%
*“Material not so great nice size”*
**Size-Overall**50%
*“very small blue speaker”*
### **Top return reasons **
**Size-Overall**67%
**Color**6%
**Advertised Vs Actual Product**6%
**Value For Money**4%
**Width**4%
**Stain Resistance**2%
**Stitch/Finish/Polish**2%
**Shape/Style**2%
**Gifting Purpose**2%
**Product Condition**2%
## **Common questions**
- **Is cleveland browns profitable to sell on Amazon United States?**
- The niche generates $550K/yr across 10 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +11.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the cleveland browns niche?**
- 9 brands and 16 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in cleveland browns?**
- Top complaints mined from reviews: Material Quality, Size-Overall. The return rate is 1.8%.
- **When does demand for cleveland browns peak?**
- Demand peaks in Sep–Nov–Dec; the busiest month runs 20.7× the quietest.
- **What does it cost to enter the cleveland browns niche?**
- Listings span $17.51–$129.97; the average listing price is $44.31 (sweet spot $15–$100). The average incumbent carries 2,175 reviews — the moat a new listing must climb.
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