---
title: "Cleveland Browns Hat — $33K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/cleveland-browns-hat"
last_updated: "2026-08-11T10:42:35.000Z"
locale: en
meta:
description: "Niche score 44/100 · $33K/yr market · 110K searches/yr · $24.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $33K/yr market · 110K searches/yr · $24.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cleveland Browns Hat — $33K/yr Amazon US Niche (2026) - Flapen"
---
# **cleveland browns hat**
**Skip it**
A small market ($33K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 54Conversion 15Competition 75Returns 44Price range 81Avg price 95Brand share 39Review moat 45Quality gap 23
**Avg price**
**Incredible****$24.91**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.97–$43.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+25.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,000.51**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$33K**
$33K/yr · 110K searches
According to Flapen's Amazon United States niche tracking, cleveland browns hat is a $33K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cleveland browns hat market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$62K–$75K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#2,684**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **51%**
- **Out of stock**
- **33.5%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**48**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 82%
**Open market**
**14%**
- New Era36% - Kneenow23% - Terojnkl10% - JZYEGSW6% - Zihogrc6% - FOCO4% - Open — no brand owns it (13 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +25.8% search growth over the last 90 days.
8K6KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.0×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/cleveland-browns-hat/trend)
## **Top cleveland browns hat search terms**
- **cleveland browns hat**71K/yr+25.3%1.5% conv. - **browns hat**23K/yr+14.2%1.5% conv. - **cleveland browns hats**8K/yr+60.8%1.1% conv. - **cleveland browns hats for men**8K/yr+23.7%1.5% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/cleveland-browns-hat/search-terms)
## **Top cleveland browns hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$9966%$2K9%$3K12%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Terojnkl Embroidered City Football Hat Men Women Unisex Fans Baseball Cap**Terojnkl**$18.78**4.6★572 rev](https://www.amazon.com/dp/B0CQZWZMS1) [2**New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size Cleveland Browns)**New Era**$30.70**4.8★368 rev](https://www.amazon.com/dp/B0D4F9YGTK) [3**New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (Cleveland Browns)**New Era**$35.84**4.8★948 rev](https://www.amazon.com/dp/B0CGXPTZCB) [4**Kneenow Hat for Men Women Apparel for Men Gifts Snapback Baseball Cap Orange Apparel**Kneenow**$19.76**4.6★509 rev](https://www.amazon.com/dp/B0BJTJJ8N6) [5**Football Fans Embroidered Hat for Men Women Sport Fans Classic US Cities Adjustable Baseball Cap**Zihogrc**$18.99**4.6★87 rev](https://www.amazon.com/dp/B0D6FXDNKM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New Era Mens Brown Cleveland Browns 9FIFTY Snapback Hat**New Era**$39.61**4 rev3mo ago](https://www.amazon.com/dp/B0GXZXKL7L) [**Amazon Essentials Mens Washed Cotton Baseball Cap Brown One Size**Amazon Essentials**$9.45**304 rev6mo ago](https://www.amazon.com/dp/B0FNS5TS5F) [**New Era Unisex-Adult NFL 9FIFTY Historic Legacy Throwback Logo Adjustable Snapback Hat Cap One Size Fits All (US Alpha One Size Brown Cleveland Browns)**New Era**$36.19**117 rev6mo ago](https://www.amazon.com/dp/B0GFS9WB72) [**New Era NFL Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (Cleveland Browns Cleveland Browns Brown)**New Era**$32.81**1,330 rev1y ago](https://www.amazon.com/dp/B0DN2W8HZ2) [**New Era NFL 9FIFTY Team Color Adjustable Snapback Hat Cap - One Size (US Alpha One Size Cleveland Browns - Brown)**New Era**$34.23**29 rev1y ago](https://www.amazon.com/dp/B0DHWBSMB2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Mens Washed Cotton Baseball Cap Brown One Size**Amazon Essentials**$9.45**4.3★**▲ 203%**](https://www.amazon.com/dp/B0FNS5TS5F) [**New Era Mens Brown Cleveland Browns 9FIFTY Snapback Hat**New Era**$39.61**5.0★**▲ 202%**](https://www.amazon.com/dp/B0GXZXKL7L) [**New Era Mens White/Brown Cleveland Browns 2023 Sideline 9FORTY Adjustable Hat**New Era**$12.97**4.7★**▲ 185%**](https://www.amazon.com/dp/B0CD886R8X) [**New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size Cleveland Browns)**New Era**$30.70**4.8★**▲ 121%**](https://www.amazon.com/dp/B0D4F9YGTK) [**New Era Mens Brown Cleveland Browns Core Classic Primary 9TWENTY Adjustable Hat**New Era**$12.76**4.5★**▲ 105%**](https://www.amazon.com/dp/B0D22V628D)
**~~View all trending →~~**
## **What buyers say about cleveland browns hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“No complaints”*
**Size-Overall**23%
*“The fit is incredibly comfortable”*
**Color**11%
*“Great color”*
**Comfort-Overall**10%
*“Comfortable”*
**Value For Money**6%
*“price is fair”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Shape/Style**4%
*“The shape is nice”*
**Durability**2%
*“This product is very durable and comfortable”*
**Strength**2%
*“It feels solid”*
**Ease Of Use**2%
*“Simple”*
### **What buyers complain about **
**Size-Overall**46%
*“Not a good fit”*
**Shape/Style**11%
*“Ill shaped”*
**Durability**7%
*“Not lasting”*
**Stretchability/Expandability/Elasticity**7%
*“elastic should be more adjustable”*
**Color**7%
*“Ugly color”*
**Breathability**4%
*“Not super breathable”*
**Weight Light**4%
*“Poor shape and too light weight”*
**Quality-Overall**2%
*“Bad quality”*
**Stitch/Finish/Polish**2%
*“Stitching was already coming out upon arrival”*
**Velcro Quality**2%
*“Velcro strap,”*
### **Top return reasons **
**Size-Overall**55%
**Color**18%
**Shape/Style**5%
**Advertised Vs Actual Product**5%
**Material Quality**4%
**Value For Money**2%
**Quality-Overall**2%
**Stitch/Finish/Polish**1%
**Length**1%
**Neck Fit**1%
## **Common questions**
- **Is cleveland browns hat profitable to sell on Amazon United States?**
- The niche generates $33K/yr across 43 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +25.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the cleveland browns hat niche?**
- 19 brands and 48 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in cleveland browns hat?**
- Top complaints mined from reviews: Size-Overall, Shape/Style, Durability. The return rate is 3.5%.
- **When does demand for cleveland browns hat peak?**
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 10.0× the quietest.
- **What does it cost to enter the cleveland browns hat niche?**
- Listings span $8.97–$43.94; the average listing price is $24.91 (sweet spot $15–$100). The average incumbent carries 2,001 reviews — the moat a new listing must climb.
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