---
title: "Cleveland Browns Blanket — $12K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/cleveland-browns-blanket"
last_updated: "2026-08-11T17:47:48.365Z"
locale: en
meta:
description: "Niche score 35/100 · $12K/yr market · 25K searches/yr · $34.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $12K/yr market · 25K searches/yr · $34.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cleveland Browns Blanket — $12K/yr Amazon US Niche (2026) - Flapen"
---
# **cleveland browns blanket**
**Skip it**
A small market ($12K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 19Conversion 17Competition 14Returns 95Price range 95Avg price 95Brand share 18Review moat 82Quality gap 25
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$34.22**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$20.51–$50.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****365.67**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$12K**
$12K/yr · 25K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, cleveland browns blanket is a $12K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cleveland browns blanket market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$26K–$34K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#3,716**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **44%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**8**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**3%**
- KETBLNB33% - FOCO26% - Northwest18% - Pegasus Sports11% - Allenjoy4% - Pegasus Home Fashions4% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 22.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/cleveland-browns-blanket/trend)
## **Top cleveland browns blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$2K30%$4K40%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KETBLNB Football Stuff for Cleveland Football Fans Gifts for Cleveland Blankets and Throws 60x50 All Season Bedding Comforter**KETBLNB**$26.49**4.3★61 rev](https://www.amazon.com/dp/B0D7PTC3XJ) [2**FOCO Cleveland Browns NFL Team Property Sherpa Plush Throw**FOCO**$40.20**4.8★367 rev](https://www.amazon.com/dp/B0BHJDQWC1) [3**Northwest NFL Cleveland Browns Legion Sherpa Silk Touch Throw Blanket Team Colors 50 x 60**Northwest**$20.51**0.0★0 rev](https://www.amazon.com/dp/B0C854TP53) [4**Pegasus Sports NFL Ultra Fleece State Stripe Blanket- Cleveland Browns Team Color 60x70**Pegasus Sports**$32.97**4.6★279 rev](https://www.amazon.com/dp/B08Z1ZDV6P) [5**FOCO Cleveland Browns NFL Team Property Of Sherpa Fleece Blanket**FOCO**$41.97**4.8★2,427 rev](https://www.amazon.com/dp/B0BTTQWSV3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Allenjoy Cleveland American Football Brown Tradition Blanket 57x50 - Soft Warm Throw Blankets for Couch Bed Living Room Home Office Bedroom Decor Gifts for Men Teens Fans Brother Son Washable**Allenjoy**$24.37**0 rev7mo ago](https://www.amazon.com/dp/B0G5Y8B5ST) [**Tiffur Cleveland Blanket Throw Blanket Customize Any Name and Number Gifts for Men Women Kids 3 Colors**Tiffur**$30.95**50 rev11mo ago](https://www.amazon.com/dp/B0FLXVJ1DK) [**KETBLNB Football Stuff for Cleveland Football Fans Gifts for Cleveland Blankets and Throws 60x50 All Season Bedding Comforter**KETBLNB**$26.49**61 rev1y ago](https://www.amazon.com/dp/B0D7PTC3XJ) [**FOCO Cleveland Browns NFL Team Property Of Sherpa Fleece Blanket**FOCO**$41.97**2,427 rev2y ago](https://www.amazon.com/dp/B0BTTQWSV3) [**Northwest NFL Cleveland Browns Legion Sherpa Silk Touch Throw Blanket Team Colors 50 x 60**Northwest**$20.51**0 rev3y ago](https://www.amazon.com/dp/B0C854TP53)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Northwest NFL Cleveland Browns Legion Sherpa Silk Touch Throw Blanket Team Colors 50 x 60**Northwest**$20.51**0.0★**▲ 726%**](https://www.amazon.com/dp/B0C854TP53) [**Allenjoy Cleveland American Football Brown Tradition Blanket 57x50 - Soft Warm Throw Blankets for Couch Bed Living Room Home Office Bedroom Decor Gifts for Men Teens Fans Brother Son Washable**Allenjoy**$24.37**0.0★**▲ 595%**](https://www.amazon.com/dp/B0G5Y8B5ST) [**FOCO Cleveland Browns NFL Team Property Sherpa Plush Throw**FOCO**$40.20**4.8★**▲ 114%**](https://www.amazon.com/dp/B0BHJDQWC1) [**Pegasus Home Fashions Cleveland Browns 60 x 80 Logo Stripe Flannel Fleece Blanket**Pegasus Home Fashions**$40.28**4.8★**▲ 17%**](https://www.amazon.com/dp/B0BHNDXP5R) [**Pegasus Sports NFL Ultra Fleece State Stripe Blanket- Cleveland Browns Team Color 60x70**Pegasus Sports**$32.97**4.6★**— 0%**](https://www.amazon.com/dp/B08Z1ZDV6P)
**~~View all trending →~~**
## **What buyers say about cleveland browns blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**33%
*“Very soft”*
**Warmth**17%
*“warm”*
**Size-Overall**17%
*“Nice size”*
**Comfort-Overall**17%
*“Blanket is comfortable”*
### **What buyers complain about **
**Material Quality**50%
*“Material not so great nice size”*
**Advertised Vs Actual Product**25%
*“Property is spelled wrong”*
### **Top return reasons **
**Size-Overall**50%
**Stain Resistance**25%
**Gifting Purpose**25%
## **Common questions**
- **Is cleveland browns blanket profitable to sell on Amazon United States?**
- The niche generates $12K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Skip it (35/100).
- **How competitive is the cleveland browns blanket niche?**
- 7 brands and 8 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in cleveland browns blanket?**
- Top complaints mined from reviews: Material Quality, Advertised Vs Actual Product. The return rate is 1.0%.
- **When does demand for cleveland browns blanket peak?**
- Demand peaks in Nov–Dec; the busiest month runs 22.5× the quietest.
- **What does it cost to enter the cleveland browns blanket niche?**
- Listings span $20.51–$50.20; the average listing price is $34.22 (sweet spot $15–$100). The average incumbent carries 366 reviews — the moat a new listing must climb.
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