---
title: "Products — citronella candles outdoor - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/citronella-candles-outdoor/products"
last_updated: "2026-08-04T06:50:56.854Z"
locale: en
meta:
  description: "Niche score 80/100 · $6.0M/yr market · 3.7M searches/yr · $17.01 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 80/100 · $6.0M/yr market · 3.7M searches/yr · $17.01 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — citronella candles outdoor - Flapen"
---

# **citronella candles outdoor**

**Launch it**

A $6.0M/yr market growing +238.7% this quarter with returns at 0.7% — clears our launch bar.

Market size 98Growth 98Conversion 85Competition 60Returns 97Price range 67Avg price 80Brand share 61Review moat 45Quality gap 73

**Market size**

**Incredible****$6.0M**

$6.0M/yr · 3.7M searches

**Growth**

**Incredible****+238.7%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$17.01**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$4.78–$35.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,015.06**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")