---
title: "Citronella Candles Outdoor — $6.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/citronella-candles-outdoor"
last_updated: "2026-08-03T20:17:22.776Z"
locale: en
meta:
description: "Niche score 80/100 · $6.0M/yr market · 3.7M searches/yr · $17.01 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 80/100 · $6.0M/yr market · 3.7M searches/yr · $17.01 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Citronella Candles Outdoor — $6.0M/yr Amazon US Niche (2026) - Flapen"
---
# **citronella candles outdoor**
**Launch it**
A $6.0M/yr market growing +238.7% this quarter with returns at 0.7% — clears our launch bar.
Market size 98Growth 98Conversion 85Competition 60Returns 97Price range 67Avg price 80Brand share 61Review moat 45Quality gap 73
**Market size**
**Incredible****$6.0M**
$6.0M/yr · 3.7M searches
**Growth**
**Incredible****+238.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.01**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$4.78–$35.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,015.06**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, citronella candles outdoor is a $6.0M/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 80/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **citronella candles outdoor market data**
- **Units sold / yr**
- **300K–400K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$5.1M–$6.8M**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#175**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**219**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 87%
**Open market**
**27%**
- Coleman21% - OFF!21% - Aottom11% - TIKI9% - Cliganic7% - KEARLGMBH5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +238.7% search growth over the last 90 days.
200K150KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 17.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/citronella-candles-outdoor/trend)
## **Top citronella candles outdoor search terms**
- **citronella candles outdoor**1.8M/yr+281.8%6.2% conv. - **citronella candles**516K/yr+295.0%4.8% conv. - **citronella**272K/yr+184.4%1.9% conv. - **citronella candle**149K/yr+168.2%5.1% conv. - **outdoor candles**178K/yr+100.2%1.2% conv. - **mosquito candles for outside**131K/yr+220.9%7.9% conv. - **mosquito candle**98K/yr+186.0%8.1% conv. - **bug candles for outside**47K/yr+340.8%6.1% conv. - **mosquito repellent candles**85K/yr+239.2%6.4% conv. - **outdoor candle**64K/yr+88.2%1.4% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/citronella-candles-outdoor/search-terms)
## **Top citronella candles outdoor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$299K10%$599K15%$898K20%$1.2M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OFF! Backyard Citronella Scented Candle Ambiance Enhancing Centerpiece Burns for up to 25 Hours 8 oz (Pack of 2)**OFF!**$11.28**4.3★7,357 rev](https://www.amazon.com/dp/B004GCW6LE) [2**Coleman Pine Scent Citronella Candle with Wooden Crackle Wick - 6 oz**Coleman**$4.78**4.5★9,794 rev](https://www.amazon.com/dp/B00PNBU3AS) [3**Coleman 70+ Hour Citronella Candle Outdoor Lantern Classic Design with Easy Carry and Hang Handle Extended Burn Time for Camping Picnics and Patio Ambiance 6.7 oz Red**Coleman**$9.99**4.3★5,590 rev](https://www.amazon.com/dp/B0BRNYPMV9) [4**TIKI Citronella Candle Bucket for Outdoors Triple-Wick Galvanized Metal**TIKI**$12.60**4.1★3,353 rev](https://www.amazon.com/dp/B001H1JN36) [5**Citronella Candles Outdoor 2 Pack 12oz Each Large Double-Wick Soy Wax Candles 100-Hour Burn Time for Patio Camping Backyard Emergency & Survival**KEARLGMBH**$21.07**4.4★386 rev](https://www.amazon.com/dp/B0DSBM5TQQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Citronella Candles Outdoor 2 Packs Large Citronella Candles for Garden 3-Wick Natural Soy Wax Lemongrass Candle 140 Hours Long Lasting Burning Candle for Patio Yard Home Balcony Camping**Aottom**$20.05**92 rev4mo ago](https://www.amazon.com/dp/B0GK16XNF1) [**Citronella Candles Outdoor 34OZ Large Citronella Candle for Patio 3 Wicks Natural Soy Candle for Summer 200 Hours Long Lasting Burn Outside Candles for Garden Yard Balcony Camping**Aottom**$17.11**214 rev4mo ago](https://www.amazon.com/dp/B0GJCY2TJ9) [**UGBEM Citronella Candles Outdoor for Camping Patio Essential Oil Candles for Yard and Outside Natural Non-Toxic Soy Wax Candle for Backyard Travel Indoor Home Decor Burns 26 Hours 5.3oz 2 Pack**ugbem**$10.32**88 rev5mo ago](https://www.amazon.com/dp/B0GHWB8H3S) [**Citronella Candles Outdoor Large Citronella Candle 30oz 4 Wicks 180-Hour Burn Time Outdoor Candles for Patio Backyard Home Balcony Camping Emergency & Survival**AOTOIE**$21.57**71 rev6mo ago](https://www.amazon.com/dp/B0GJCXW2T2) [**Citronella Candles Outdoor 12 Pack Citronella Candle Set Made with Citronella Oils and Natural Soy Wax 120 Hour Burn Time 2 oz Small Bucket Candles for Patio Home Backyard**Collabell**$16.96**101 rev7mo ago](https://www.amazon.com/dp/B0GCD5M61Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**UGBEM Citronella Candles Outdoor for Camping Patio Essential Oil Candles for Yard and Outside Natural Non-Toxic Soy Wax Candle for Backyard Travel Indoor Home Decor Burns 26 Hours 5.3oz 2 Pack**ugbem**$10.32**4.4★**▲ 78%**](https://www.amazon.com/dp/B0GHWB8H3S) [**Citronella Candles Outdoor 34OZ Large Citronella Candle for Patio 3 Wicks Natural Soy Candle for Summer 200 Hours Long Lasting Burn Outside Candles for Garden Yard Balcony Camping**Aottom**$17.11**4.2★**▲ 70%**](https://www.amazon.com/dp/B0GJCY2TJ9) [**Kedtui Citronella Candles 3 Pack Each 3-Wick Scented Candle Soy Wax Portable Travel Tin Gift Set Outdoor and Indoor**kedtui**$16.49**4.6★**▲ 69%**](https://www.amazon.com/dp/B0DYNHWHNN) [**Citronella Candles Outdoor Large Citronella Candle 30oz 4 Wicks 180-Hour Burn Time Outdoor Candles for Patio Backyard Home Balcony Camping Emergency & Survival**AOTOIE**$21.57**3.7★**▲ 61%**](https://www.amazon.com/dp/B0GJCXW2T2) [**Citronella Candles Outdoor 2 Packs Large Citronella Candles for Garden 3-Wick Natural Soy Wax Lemongrass Candle 140 Hours Long Lasting Burning Candle for Patio Yard Home Balcony Camping**Aottom**$20.05**4.4★**▲ 56%**](https://www.amazon.com/dp/B0GK16XNF1)
**~~View all trending →~~**
## **What buyers say about citronella candles outdoor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**32%
*“The fragrance is amazing”*
**Pest/Insect Control**10%
*“The best insect repellent”*
**Value For Money**7%
*“Good Deal”*
**Quality-Overall**6%
*“It also seems well made”*
**Brightness/Shine/Glow**5%
*“Great Candles”*
**Size-Overall**4%
*“nice Compact size”*
**Advertised Vs Actual Product**3%
*“Product was as advertised”*
**Suitable For Indoor**3%
*“perfect for indoor use”*
**Durability**3%
*“Long lasting & useful”*
**Design-Overall**2%
*“Containers are nice design”*
### **What buyers complain about **
**Size-Overall**19%
*“Extremely small”*
**Pest/Insect Control**17%
*“do not repel mosquitos”*
**Functionality-Overall**9%
*“Not functional”*
**Quality-Overall**8%
*“Horrible quality”*
**Value For Money**7%
*“Not worth the buy”*
**Smell**5%
*“smell bad”*
**Durability**3%
*“Does Not Hold Up Well”*
**Advertised Vs Actual Product**2%
*“Looks are deceiving”*
**Flammable**2%
*“Fire hazard”*
**Heating**1%
*“Burns ver fast”*
### **Top return reasons **
**Size-Overall**34%
**Smell**12%
**Functionality-Overall**10%
**Value For Money**10%
**Advertised Vs Actual Product**8%
**Pest/Insect Control**7%
**Defective Material/Parts**4%
**Product Condition**3%
**Color**2%
**Leak-Proof**2%
## **Common questions**
- **Is citronella candles outdoor profitable to sell on Amazon United States?**
- The niche generates $6.0M/yr across 32 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +238.7%. Flapen's verdict: Launch it (80/100).
- **How competitive is the citronella candles outdoor niche?**
- 18 brands and 219 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in citronella candles outdoor?**
- Top complaints mined from reviews: Size-Overall, Pest/Insect Control, Functionality-Overall. The return rate is 0.7%.
- **When does demand for citronella candles outdoor peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 17.5× the quietest.
- **What does it cost to enter the citronella candles outdoor niche?**
- Listings span $4.78–$35.88; the average listing price is $17.01 (sweet spot $15–$100). The average incumbent carries 2,015 reviews — the moat a new listing must climb.
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