---
title: "Chiefs Wallet — $11K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/chiefs-wallet"
last_updated: "2026-07-21T19:53:19.085Z"
locale: en
meta:
description: "Niche score 33/100 · $11K/yr market · 21K searches/yr · $31.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $11K/yr market · 21K searches/yr · $31.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chiefs Wallet — $11K/yr Amazon US Niche (2026) - Flapen"
---
# **chiefs wallet**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 3Growth 33Conversion 20Competition 44Returns 61Price range 80Avg price 95Brand share 0Review moat 33Quality gap 24
**Avg price**
**Incredible****$31.70**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.48–$117.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.5%**
return rate — above 6% kills the launch gate
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+6.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,206.05**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$11K**
$11K/yr · 21K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, chiefs wallet is a $11K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chiefs wallet market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$16K–$24K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#528**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **217 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**0%**
- Littlearth48% - Rico Industries34% - Siskiyou8% - The Ridge6% - Evergreen Garden4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.1% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 12.0×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/chiefs-wallet/trend)
## **Top chiefs wallet search terms**
- **kansas city chiefs wallet**8K/yr+21.6%3.1% conv. - **chiefs wallet**9K/yr-10.7%3.2% conv. - **kc chiefs wallet**4K/yr+13.8%3.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/chiefs-wallet/search-terms)
## **Top chiefs wallet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$2K30%$3K40%$4K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Littlearth NFL Kansas City Chiefs Bi-Fold Wallet Team Color 4 x 5 x 1**Littlearth**$16.89**4.7★3,041 rev](https://www.amazon.com/dp/B0716P83TT) [2**Littlearth NFL Kansas City Chiefs Zip Organizer Wallet Team Color 4 x 7.5 x 1**Littlearth**$24.60**4.6★1,197 rev](https://www.amazon.com/dp/B008SMCVZY) [3**Rico Industries unisex NFL Kansas City Chiefs Laser Engraved Billfold Wallet Brown 3.5 x 4.25-inches**Rico Industries**$29.05**4.6★7,487 rev](https://www.amazon.com/dp/B07Q6H8Q3J) [4**Rico Industries Laser Engraved Trifold Wallet Kansas City Chiefs 3.25 x 4-inches Brown**Rico Industries**$21.85**4.6★7,712 rev](https://www.amazon.com/dp/B07Q7LY61F) [5**NFL Kansas City Chiefs Billfold Wallet Black - Laser Engraved Vegan Leather 4 Card Slots ID Window**Rico Industries**$28.38**4.4★23 rev](https://www.amazon.com/dp/B099S8ZX93)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Littlearth Kansas City Chiefs NFL Trifold Wallet**Littlearth**$17.05**82 rev1y ago](https://www.amazon.com/dp/B0DXN3FG7L) [**Ridge Wallet - Kansas City Chiefs - Carbon Fiber 3k**The Ridge**$117.74**3,106 rev1y ago](https://www.amazon.com/dp/B0DL7XVT38) [**The Ridge NFL Wallet - Kansas City Chiefs - Slim Wallet Card Holder Holds up to 12 Cards RFID Safe Blocks Chip Readers Minimalist Wallet With Cash Strap & Extra Money Clip**The Ridge**$98.06**3,106 rev2y ago](https://www.amazon.com/dp/B0CS4M5WDK) [**Rico Industries NFL Football Kansas City Chiefs Canvas Trifold Wallet - Great Accessory**Rico Industries**$14.08**404 rev3y ago](https://www.amazon.com/dp/B0BX49MVC4) [**Evergreen Team Sports America NFL Kansas City Chiefs Brown Wallet | Tri-Fold | Officially Licensed Stamped Logo | Made of Leather | Money and Card Organizer | Gift Box Included**Evergreen Garden**$23.03**39 rev4y ago](https://www.amazon.com/dp/B0B726MSLM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Littlearth NFL Kansas City Chiefs Hoodie Purse Team Color 9.5 x 15.5 x 4**Littlearth**$35.48**4.6★**▲ 260%**](https://www.amazon.com/dp/B003VYDO14) [**NFL Kansas City Chiefs Billfold Wallet Black - Laser Engraved Vegan Leather 4 Card Slots ID Window**Rico Industries**$28.38**4.4★**▲ 257%**](https://www.amazon.com/dp/B099S8ZX93) [**Rico Industries Laser Engraved Trifold Wallet Kansas City Chiefs 3.25 x 4-inches Brown**Rico Industries**$21.85**4.6★**▲ 125%**](https://www.amazon.com/dp/B07Q7LY61F) [**Littlearth NFL Kansas City Chiefs Zip Organizer Wallet Team Color 4 x 7.5 x 1**Littlearth**$24.60**4.6★**▲ 115%**](https://www.amazon.com/dp/B008SMCVZY) [**Rico Industries Laser Engraved Billfold Wallet Kansas City Chiefs Black**Rico Industries**$20.93**4.6★**▲ 58%**](https://www.amazon.com/dp/B07Q396QFX)
**~~View all trending →~~**
## **What buyers say about chiefs wallet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“Excellent Quality”*
**Storage Capacity**24%
*“It doesn't take up so much space in his pocket”*
**Advertised Vs Actual Product**14%
*“Looks exactly like the photo”*
**Leather Quality**7%
*“Great quality leather”*
**Soft Feel**7%
*“Soft”*
**Strap/String Quality**3%
*“I really like the money strap on the back”*
**Pockets/Compartments**3%
*“you can definitely fit a good amount of bills in there”*
**Material Quality**3%
*“The wallet seems to made of quality materials”*
### **What buyers complain about **
**Zipper Quality**50%
*“Zipper didn't work”*
**Ease Of Use**25%
*“out is a bit hard”*
### **Top return reasons **
**Size-Overall**41%
**Zipper Quality**11%
**Defective Material/Parts**9%
**Pockets/Compartments**7%
**Product Condition**5%
**Advertised Vs Actual Product**5%
**Stitch/Finish/Polish**4%
**Color**4%
**Gifting Purpose**4%
**Value For Money**4%
## **Common questions**
- **Is chiefs wallet profitable to sell on Amazon United States?**
- The niche generates $11K/yr across 20 tracked products. 90-day search growth is +6.1%. Flapen's verdict: Skip it (33/100).
- **How competitive is the chiefs wallet niche?**
- 5 brands and 9 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in chiefs wallet?**
- Top complaints mined from reviews: Zipper Quality, Ease Of Use. The return rate is 2.5%.
- **When does demand for chiefs wallet peak?**
- Demand peaks in Nov–Dec; the busiest month runs 12.0× the quietest.
- **What does it cost to enter the chiefs wallet niche?**
- Listings span $13.48–$117.74; the average listing price is $31.70 (sweet spot $15–$100). The average incumbent carries 3,206 reviews — the moat a new listing must climb.
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