---
title: "Chiefs Jacket — $17K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/chiefs-jacket"
last_updated: "2026-07-21T17:14:03.441Z"
locale: en
meta:
description: "Niche score 28/100 · $17K/yr market · 59K searches/yr · $84.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · $17K/yr market · 59K searches/yr · $84.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chiefs Jacket — $17K/yr Amazon US Niche (2026) - Flapen"
---
# **chiefs jacket**
**Skip it**
A small market ($17K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 10Conversion 4Competition 55Returns 7Price range 30Avg price 81Brand share 31Review moat 74Quality gap 43
**Avg price**
**Great****$84.57**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****541.69**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$25.85–$275.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-29.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****10.4%**
return rate — above 6% kills the launch gate
**Market size**
**Bad****$17K**
$17K/yr · 59K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, chiefs jacket is a $17K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 28/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chiefs jacket market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$21K–$42K**
- units × avg price
- **Launch success**
- **0%**
- 0 of 8 new (360d)
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#447**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **81%**
- **Out of stock**
- **20.2%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**10**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 100%
**Open market**
**10%**
- Ultra Game60% - Zubaz8% - Pro Standard7% - Generic7% - NFL PRO LINE5% - KIDDAD4% - Open — no brand owns it (3 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -29.7% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 33.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/chiefs-jacket/trend)
## **Top chiefs jacket search terms**
- **kansas city chiefs jacket**10K/yr-28.1%0.2% conv. - **chiefs jacket**12K/yr-28.7%0.2% conv. - **kansas city chiefs jackets mens**5K/yr-40.0%0.0% conv. - **kansas city chiefs jackets**4K/yr-21.5%0.0% conv. - **chiefs zip up hoodie**4K/yr-17.3%0.0% conv. - **chiefs jacket men**5K/yr-29.2%0.4% conv. - **kansas city chiefs jacket women**4K/yr-7.6%0.0% conv. - **chiefs jacket women**6K/yr-19.9%0.0% conv. - **kc chiefs jacket**3K/yr-40.0%0.0% conv. - **chiefs coat**3K/yr-25.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/chiefs-jacket/search-terms)
## **Top chiefs jacket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6968%$1K12%$2K16%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ultra Game Adults NFL Official Smashing Records Satin Jacket Kansas City Chiefs Team Color X-Large**Ultra Game**$47.24**4.7★1,013 rev](https://www.amazon.com/dp/B0FJHDF8D1) [2**Ultra Game NFL Official Adults Supreme Satin Heritage Jacket Kansas City Chiefs Supreme Satin Medium**Ultra Game**$50.89**4.6★512 rev](https://www.amazon.com/dp/B0DGHK1FWH) [3**Ultra Game NFL Official Adults Classic Varsity Coaches Jacket Coat - Unisex Kansas City Chiefs Team Color Large**Ultra Game**$75.17**4.7★2,030 rev](https://www.amazon.com/dp/B0C5FKRQ3M) [4**Ultra Game Adults NFL Official Supreme Satin Jacket Kansas City Chiefs Current Logo Medium**Ultra Game**$53.56**4.6★169 rev](https://www.amazon.com/dp/B0FJH9MX6D) [5**Zubaz NFL Mens Full Zip Fleece Hoodie Jacket Black Soft Hooded Sweater Kansas City Chiefs Small**Zubaz**$47.80**4.5★1,157 rev](https://www.amazon.com/dp/B07YNXYQ88)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dunbrooke Legacy Kansas City Chiefs FullZip Jacket Mens Hooded Midweight Wind & Water Resistant Outerwear Red 3XL**Dunbrooke**$55.62**57 rev8mo ago](https://www.amazon.com/dp/B08P8W3VLX) [**NFL PRO LINE Mens Patrick Mahomes Red Kansas City Chiefs Team Jersey**NFL PRO LINE**$114.18**33 rev8mo ago](https://www.amazon.com/dp/B0FY7NFG91) [**Mens Football Hoodie Team City Pullover Hooded for Men Women 3d Print Casual Sweatshirts Hooded Gift Fan XL**Generic**$25.85**133 rev11mo ago](https://www.amazon.com/dp/B0FMMXVC5W) [**KIDDAD Football Sweatshirt for Women Game Day Graphic 1/4 Zip Shirts Football Team Fans Long Sleeve Pullover Tops Red**KIDDAD**$25.92**151 rev12mo ago](https://www.amazon.com/dp/B0FH5CYW3X) [**Ultra Game Adults NFL Official Smashing Records Satin Jacket Kansas City Chiefs Team Color X-Large**Ultra Game**$47.24**1,013 rev12mo ago](https://www.amazon.com/dp/B0FJHDF8D1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dunbrooke Legacy Kansas City Chiefs FullZip Jacket Mens Hooded Midweight Wind & Water Resistant Outerwear Red 3XL**Dunbrooke**$55.62**4.6★**▲ 661%**](https://www.amazon.com/dp/B08P8W3VLX) [**NFL PRO LINE Mens Patrick Mahomes Red Kansas City Chiefs Team Jersey**NFL PRO LINE**$114.18**4.7★**▲ 480%**](https://www.amazon.com/dp/B0FY7NFG91) [**Pro Standard Mens NFL Kansas City Chiefs Mash Up Varsity Jacket Red/White L**Pro Standard**$275.00**4.8★**▲ 334%**](https://www.amazon.com/dp/B0FB59VCLV) [**Mens Football Hoodie Team City Pullover Hooded for Men Women 3d Print Casual Sweatshirts Hooded Gift Fan XL**Generic**$25.85**4.1★**▲ 332%**](https://www.amazon.com/dp/B0FMMXVC5W) [**Xunger Womens Football Corduroy Sequin Jacket Cropped Distresses Rugby Patched Shacket Coat(0885-Red-XL-RD)**Xunger**$41.86**4.7★**▲ 58%**](https://www.amazon.com/dp/B0CH4Z8XD8)
**~~View all trending →~~**
## **What buyers say about chiefs jacket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Great quality”*
**Value For Money**20%
*“Nice jacket the price was good too”*
**Size-Overall**20%
*“Perfect fit”*
**Color**10%
*“love this color red and the sparkling”*
**Design-Overall**10%
*“Cool design kinda thin”*
### **What buyers complain about **
**Quality-Overall**50%
*“They obviously dont have any type of quality assurance”*
**Thin**25%
*“Kind of thin”*
### **Top return reasons **
**Size-Overall**58%
**Material Quality**7%
**Advertised Vs Actual Product**7%
**Chest Fit**5%
**Waist Fit**5%
**Stain Resistance**5%
**Stitch/Finish/Polish**5%
**Quality-Overall**4%
**Color**2%
**Shoulder Fit**2%
## **Common questions**
- **Is chiefs jacket profitable to sell on Amazon United States?**
- The niche generates $17K/yr across 16 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -29.7%. Flapen's verdict: Skip it (28/100).
- **How competitive is the chiefs jacket niche?**
- 9 brands and 10 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in chiefs jacket?**
- Top complaints mined from reviews: Quality-Overall, Thin. The return rate is 10.4% — above our launch gate.
- **When does demand for chiefs jacket peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 33.4× the quietest.
- **What does it cost to enter the chiefs jacket niche?**
- Listings span $25.85–$275.00; the average listing price is $84.57 (sweet spot $15–$100). The average incumbent carries 542 reviews — the moat a new listing must climb.
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