---
title: "Chicago Bulls — $96K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/chicago-bulls"
last_updated: "2026-08-10T06:19:41.085Z"
locale: en
meta:
description: "Niche score 38/100 · $96K/yr market · 209K searches/yr · $30.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $96K/yr market · 209K searches/yr · $30.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chicago Bulls — $96K/yr Amazon US Niche (2026) - Flapen"
---
# **chicago bulls**
**Skip it**
Soft demand (-21.3% this quarter) — this niche doesn't clear our bar today.
Market size 24Growth 14Conversion 19Competition 60Returns 22Price range 95Avg price 95Brand share 22Review moat 53Quality gap 47
**Avg price**
**Incredible****$30.14**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.32–$76.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,387.45**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$96K**
$96K/yr · 209K searches
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Returns**
**Bad****5.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-21.3%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, chicago bulls is a $96K/yr Amazon United States market (209K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicago bulls market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$90K–$121K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#1,369**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **36%**
- **Out of stock**
- **15.5%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**45**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 85%
**Open market**
**7%**
- New Era59% - Ultra Game18% - Mitchell & Ness9% - 473% - Generic3% - Von Dutch2% - Open — no brand owns it (5 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.3% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/chicago-bulls/trend)
## **Top chicago bulls search terms**
- **chicago bulls hat**101K/yr-14.2%1.2% conv. - **bulls hat**34K/yr-27.0%1.3% conv. - **gorra chicago bulls**10K/yr+3.5%0.5% conv. - **chicago bulls snapback**10K/yr-17.1%0.9% conv. - **chicago bulls hats for men**9K/yr-20.9%1.0% conv. - **chicago bulls cap**7K/yr+17.0%0.9% conv. - **chicago bulls hats**8K/yr-28.5%0.9% conv. - **chicago bulls snapback hats for men**8K/yr-50.4%0.9% conv. - **bulls snapback hats for men**3K/yr-9.3%0.1% conv. - **chicago bulls hat snapback**5K/yr+5.1%0.7% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/chicago-bulls/search-terms)
## **Top chicago bulls products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$10K15%$14K20%$19K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Era NBA 2-Tone 9FIFTY Adjustable Snapback Hat Cap One Size Fits All (as1 Alpha one_Size Chicago Bulls Red)**New Era**$33.51**4.6★102 rev](https://www.amazon.com/dp/B0CD91P54Y) [2**New Era NBA The League 9FORTY Adjustable Hat Cap One Size Fits All (Chicago Bulls Black)**New Era**$27.78**4.7★398 rev](https://www.amazon.com/dp/B0BRYRHCRP) [3**New Era NBA Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (Chicago Bulls Black)**New Era**$27.20**4.7★238 rev](https://www.amazon.com/dp/B0BWZNLJB7) [4**Ultra Game Adults NBA Official Teamster Ultimate Baseball Cap Hat Chicago Bulls Team Color One Size**Ultra Game**$19.12**4.7★138 rev](https://www.amazon.com/dp/B0F1HC8FDD) [5**Ultra Game Mens NBA Official Twill Snap Back Ultimate Baseball Cap Hat Chicago Bulls Black One Size**Ultra Game**$22.16**4.7★990 rev](https://www.amazon.com/dp/B0C9541Y4L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bull Head Snapback Hat Embroidered Animal Logo Flat Brim Baseball Cap Adjustable Streetwear Cap for Men & Women (Color 02)**Generic**$24.02**1 rev4mo ago](https://www.amazon.com/dp/B0GSF4JN83) [**SNELOS Basketball Snapback Hat for Men Flat Brim Baseball Cap Embroidered Urban Streetwear Cap Adjustable Sports Snapback Premium Basketball Hat - SNELOS Bull**SNELOS**$22.88**1 rev6mo ago](https://www.amazon.com/dp/B0GHR32ZJN) [**Ultra Game Adults NBA Official Teamster Ultimate Baseball Cap Hat Chicago Bulls Team Color One Size**Ultra Game**$19.12**138 rev9mo ago](https://www.amazon.com/dp/B0F1HC8FDD) [**Ultra Game Mens NBA Official Twill Snap Back Ultimate Baseball Cap Hat Chicago Bulls Black One Size**Ultra Game**$22.16**990 rev9mo ago](https://www.amazon.com/dp/B0C9541Y4L) [**Ultra Game Mens NBA Official Snap Back All Around The World Trucker Baseball Cap Hat Chicago Bulls Black One Size**Ultra Game**$21.32**646 rev9mo ago](https://www.amazon.com/dp/B0C9577KCP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cap Hat Classic Vintage Embroidered Hat for Men Women Teenager Cap Adjustable**Veminei**$15.32**4.5★**▲ 171%**](https://www.amazon.com/dp/B0CTH9KF7G) [**Bull Head Snapback Hat Embroidered Animal Logo Flat Brim Baseball Cap Adjustable Streetwear Cap for Men & Women (Color 02)**Generic**$24.02**1.0★**▲ 166%**](https://www.amazon.com/dp/B0GSF4JN83) [**Von Dutch Unisex Trucker Hat - Curved Bill Mesh Back Retro Classic Colorblock Snapback Baseball Cap for Men and Women Size One Size Team Red**Von Dutch**$35.60**4.6★**▲ 158%**](https://www.amazon.com/dp/B0DNTZR5GX) [**SNELOS Basketball Snapback Hat for Men Flat Brim Baseball Cap Embroidered Urban Streetwear Cap Adjustable Sports Snapback Premium Basketball Hat - SNELOS Bull**SNELOS**$22.88**5.0★**▲ 154%**](https://www.amazon.com/dp/B0GHR32ZJN) [**Felt Fedora Western Cowboy Hat for Women Men with Longhorn-Bull-Buckle-Belt Rolled-Up Wide Brim Brown Jazz Retro Rodeo-Cowgirl-Hats**Bawnhaw**$18.03**4.6★**▲ 143%**](https://www.amazon.com/dp/B0D4QKMVWX)
**~~View all trending →~~**
## **What buyers say about chicago bulls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**37%
*“It is really well made”*
**Color**14%
*“bright colors”*
**Size-Overall**13%
*“size adjustable”*
**Shape/Style**6%
*“The flat brim gives it that classic style”*
**Suitability Hot Weather**6%
*“Great to wear in summer”*
**Comfort-Overall**5%
*“Comfortable”*
**Advertised Vs Actual Product**4%
*“As shown”*
**Design-Overall**4%
*“the design looks nice”*
**Adjustability/Rotatability/Reclining**3%
*“easy to adjust”*
**Warmth**3%
*“I enjoy the product the way it looks hot”*
### **What buyers complain about **
**Size-Overall**44%
*“Not a fitted hat”*
**Thickness**11%
*“Not deep enough for my crown”*
**Strap/String Quality**11%
*“Adjustable strap failure”*
**Durability**11%
*“Coming apart on the snap back”*
**Value For Money**8%
*“Looks expensive”*
### **Top return reasons **
**Size-Overall**71%
**Color**5%
**Value For Money**4%
**Advertised Vs Actual Product**4%
**Shape/Style**4%
**Material Quality**3%
**Quality-Overall**2%
**Defective Material/Parts**2%
**Width**1%
**Comfort-Overall**1%
## **Common questions**
- **Is chicago bulls profitable to sell on Amazon United States?**
- The niche generates $96K/yr across 33 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (38/100).
- **How competitive is the chicago bulls niche?**
- 11 brands and 45 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in chicago bulls?**
- Top complaints mined from reviews: Size-Overall, Thickness, Strap/String Quality. The return rate is 5.7% — above our launch gate.
- **When does demand for chicago bulls peak?**
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the chicago bulls niche?**
- Listings span $15.32–$76.39; the average listing price is $30.14 (sweet spot $15–$100). The average incumbent carries 1,387 reviews — the moat a new listing must climb.
## **Related niches in Sports & Outdoors**
- 74 [**hydrogen water**](https://flapen.com/research/us/sports-outdoors/hydrogen-water)$6.6M/yr-20.2%**Worth a look**- 74 [**england soccer jersey**](https://flapen.com/research/us/sports-outdoors/england-soccer-jersey)$141K/yr>1,000%**Worth a look**- 74 [**argentina jersey**](https://flapen.com/research/us/sports-outdoors/argentina-jersey)$309K/yr>1,000%**Worth a look**- 74 [**frisbee**](https://flapen.com/research/us/sports-outdoors/frisbee)$1.9M/yr+59.7%**Launch it**- 75 [**trampoline basketball hoop**](https://flapen.com/research/us/sports-outdoors/trampoline-basketball-hoop)$2.3M/yr+49.2%**Launch it**- 75 [**golf glove**](https://flapen.com/research/us/sports-outdoors/golf-glove)$4.1M/yr+62.5%**Launch it**[**All Sports & Outdoors niches **](https://flapen.com/research/us/sports-outdoors)