---
title: "Chicago Bears — $1.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/chicago-bears"
last_updated: "2026-07-31T17:26:44.485Z"
locale: en
meta:
description: "Niche score 53/100 · $1.6M/yr market · 3.5M searches/yr · $24.62 avg price. Soft demand (-24.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $1.6M/yr market · 3.5M searches/yr · $24.62 avg price. Soft demand (-24.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Chicago Bears — $1.6M/yr Amazon US Niche (2026) - Flapen"
---
# **chicago bears**
**Worth a look**
Shows a sweet-spot price point ($24.62 avg), but soft demand (-24.6% this quarter) keeps it on the watch list.
Market size 89Growth 13Conversion 24Competition 65Returns 77Price range 84Avg price 95Brand share 56Review moat 25Quality gap 19
**Avg price**
**Incredible****$24.62**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.6M**
$1.6M/yr · 3.5M searches
**Price range**
**Great****$8.27–$55.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,009.97**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-24.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, chicago bears is a $1.6M/yr Amazon United States market (3.5M searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicago bears market data**
- **Units sold / yr**
- **50K–60K**
- avg 100–250/product
- **Revenue / yr**
- **$1.2M–$1.5M**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#349**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **19.9%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 77%
**Open market**
**25%**
- Rico Industries28% - Team Sports America17% - Victory Ink16% - YouTheFan7% - Junk Food4% - KETBLNB3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.
400K300KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 20.0×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/chicago-bears/trend)
## **Top chicago bears search terms**
- **chicago bears**1.9M/yr-24.0%0.9% conv. - **chicago bears gifts**163K/yr+13.6%1.3% conv. - **chicago bears shirt**346K/yr+9.4%0.1% conv. - **chicago bears license plate frame**39K/yr+1.3%4.3% conv. - **chicago bears gifts for men**158K/yr-40.3%0.7% conv. - **chicago bears decor**52K/yr+8.8%0.6% conv. - **chicago bears merch**56K/yr-1.7%0.8% conv. - **bears merch**86K/yr-58.2%1.6% conv. - **chicago bears shirts**42K/yr-13.6%0.3% conv. - **chicago bears mens apparel**355K/yr-88.9%0.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/chicago-bears/search-terms)
## **Top chicago bears products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$82K10%$164K15%$245K20%$327K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Team Sports America NFL Chicago Bears Grill Chef Aprons for Men and Women with Pockets Adjustable Straps Bottle Opener and Insulated Beverage Holder Cooking Kitchen Apron**Team Sports America**$31.20**4.8★5,091 rev](https://www.amazon.com/dp/B00LPOHCL0) [2**Mens Da Bears Football Tee Athletic Sports Fan T-Shirt (3XL Navy Blue)**Victory Ink**$21.55**4.7★1,371 rev](https://www.amazon.com/dp/B07WT5WB94) [3**Rico Industries NFL Football Chicago Bears Primary Black Chrome Frame with Plastic Inserts 12 x 6 Car/Truck Auto Accessory**Rico Industries**$15.95**4.8★10,314 rev](https://www.amazon.com/dp/B00PYHLS3W) [4**Rico Industries NFL Football Chicago Bears 18oz Soft Touch Easy Grip Tumbler**Rico Industries**$22.37**4.7★1,354 rev](https://www.amazon.com/dp/B0DDQQ9LMH) [5**KETBLNB Football Fans Gifts for Chicago Blanket for Chicago Throw Blanket for Couch Cooling Blankets for Hot Sleepers Throws 60x50**KETBLNB**$27.75**4.6★118 rev](https://www.amazon.com/dp/B0D9Q7XQ4C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Top Cup NFL Chicago Bears 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA**Top Cup**$21.01**727 rev7mo ago](https://www.amazon.com/dp/B0G59NQSPV) [**Rico Industries NFL Football Chicago Bears GOOD. BETTER. BEST. Navy 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug**Rico Industries**$16.87**145 rev7mo ago](https://www.amazon.com/dp/B0G4XTTJJX) [**Rico Industries NFL Football Chicago Bears GOOD. BETTER. BEST. 16-oz Can Shaped Glass**Rico Industries**$16.96**52 rev7mo ago](https://www.amazon.com/dp/B0G4XPQK2T) [**TaylorMade Golf Speed Soft Ink NFL Chicago Bears Dozen**TaylorMade**$35.05**543 rev11mo ago](https://www.amazon.com/dp/B0F34CC7BR) [**Rico Industries NFL Football Chicago Bears Da Bears 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug**Rico Industries**$19.80**145 rev1y ago](https://www.amazon.com/dp/B0FH5J6KBF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Xtreme Apparrel Orange & Blue Through & Through Mens Skull T-Shirt for Chicago Fans (Navy Shirt M)**Xtreme Apparrel**$22.63**4.7★**▲ 370%**](https://www.amazon.com/dp/B0DJDM87QQ) [**Team Sports America NFL Chicago Bears Grill Chef Aprons for Men and Women with Pockets Adjustable Straps Bottle Opener and Insulated Beverage Holder Cooking Kitchen Apron**Team Sports America**$31.20**4.8★**▲ 317%**](https://www.amazon.com/dp/B00LPOHCL0) [**Rico Industries NFL Football Chicago Bears GOOD. BETTER. BEST. 16-oz Can Shaped Glass**Rico Industries**$16.96**4.3★**▲ 291%**](https://www.amazon.com/dp/B0G4XPQK2T) [**Rico Industries NFL Football Chicago Bears GOOD. BETTER. BEST. Navy 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug**Rico Industries**$16.87**4.9★**▲ 229%**](https://www.amazon.com/dp/B0G4XTTJJX) [**Mens Da Bears Football Tee Athletic Sports Fan T-Shirt (3XL Navy Blue)**Victory Ink**$21.55**4.7★**▲ 210%**](https://www.amazon.com/dp/B07WT5WB94)
**~~View all trending →~~**
## **What buyers say about chicago bears**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Good Quality”*
**Size-Overall**10%
*“The size is perfect”*
**Value For Money**8%
*“Worth the price”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Gifting Purpose**8%
*“Perfect gift”*
**Durability**5%
*“Super durable”*
**Design-Overall**4%
*“Design looks good”*
**Recycle/Reuse**3%
*“they are ready to reuse later”*
**Efficiency**3%
*“Works perfectly”*
**Material Quality**3%
*“quality material and durable”*
### **What buyers complain about **
**Size-Overall**17%
*“Does not fit”*
**Value For Money**17%
*“should be priced even cheaper”*
**Thickness**9%
*“Not well made very thin”*
**Material Quality**6%
*“Cheap material”*
**Quality-Overall**5%
*“Awful quality”*
**Zipper Quality**4%
*“Broken zipper”*
**Defective Material/Parts**4%
*“Mine came with defects”*
**Strength**4%
*“Thought they would be a little sturdier”*
**Color**4%
*“Inaccurate Color”*
**Functionality-Overall**4%
*“Dont work”*
### **Top return reasons **
**Size-Overall**39%
**Quality-Overall**7%
**Material Quality**7%
**Advertised Vs Actual Product**6%
**Thin**6%
**Color**5%
**Value For Money**3%
**Strength**2%
**Scratch Resistance**2%
**Wrist Fit**2%
## **Common questions**
- **Is chicago bears profitable to sell on Amazon United States?**
- The niche generates $1.6M/yr across 39 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the chicago bears niche?**
- 20 brands and 15 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in chicago bears?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Thickness. The return rate is 1.9%.
- **When does demand for chicago bears peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 20.0× the quietest.
- **What does it cost to enter the chicago bears niche?**
- Listings span $8.27–$55.32; the average listing price is $24.62 (sweet spot $15–$100). The average incumbent carries 4,010 reviews — the moat a new listing must climb.
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