---
title: "Chicago Bears Hat — $436K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/chicago-bears-hat"
last_updated: "2026-08-11T16:55:25.127Z"
locale: en
meta:
description: "Niche score 42/100 · $436K/yr market · 895K searches/yr · $32.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $436K/yr market · 895K searches/yr · $32.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chicago Bears Hat — $436K/yr Amazon US Niche (2026) - Flapen"
---
# **chicago bears hat**
**Skip it**
Soft demand (-28.5% this quarter) — this niche doesn't clear our bar today.
Market size 57Growth 11Conversion 19Competition 69Returns 29Price range 95Avg price 95Brand share 11Review moat 71Quality gap 23
**Avg price**
**Incredible****$32.72**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$19.23–$45.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****652.38**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$436K**
$436K/yr · 895K searches
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-28.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, chicago bears hat is a $436K/yr Amazon United States market (895K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Sep–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicago bears hat market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$491K–$654K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#1,829**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **16%**
- **Out of stock**
- **36.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 80%
**Open market**
**3%**
- New Era43% - Kneenow38% - FOCO9% - 474% - GENERIC2% - Terojnkl1% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.5% search growth over the last 90 days.
120K80KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Nov, Dec · busiest ÷ quietest = 10.7×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/chicago-bears-hat/trend)
## **Top chicago bears hat search terms**
- **chicago bears hat**453K/yr-25.6%1.1% conv. - **bears hat**161K/yr-47.4%1.3% conv. - **chicago bears hats for men**57K/yr-10.7%1.1% conv. - **chicago bears hats**38K/yr-21.1%0.9% conv. - **chicago bears trucker hat**16K/yr+15.7%0.8% conv. - **chicago bears snapback hats**14K/yr-15.4%1.3% conv. - **chicago bears cap**22K/yr-27.1%0.7% conv. - **chicago bears fitted hat**13K/yr+2.8%0.3% conv. - **bears hats for men**22K/yr-23.1%0.8% conv. - **chicago bears baseball cap**14K/yr-56.3%2.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/chicago-bears-hat/search-terms)
## **Top chicago bears hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$17K8%$35K12%$52K16%$70K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kneenow Hat for Men Women Apparel Gifts Navy-Blue Merch**Kneenow**$22.46**4.6★509 rev](https://www.amazon.com/dp/B0BJVJW2J9) [2**New Era NFL 9FIFTY Black White Adjustable Snapback Hat Cap One Size Fits All (Chicago Bears)**New Era**$39.77**4.7★529 rev](https://www.amazon.com/dp/B0CKLVM5SB) [3**Football Hat for Men Women Vintage Embroidered City Hats Apparel Gifts Classic Baseball Cap Merch**Kneenow**$24.42**4.6★196 rev](https://www.amazon.com/dp/B0DHRNPJ6W) [4**Sports Fan Trucker Hat for Men Women Apparel Gifts Costume Embroidered Baseball Cap Merch Stuff Navy Blue**Kneenow**$25.53**4.6★509 rev](https://www.amazon.com/dp/B0FVXVFDN2) [5**Kneenow Hat for Men Women Apparel for Men Gifts**Kneenow**$22.33**4.5★51 rev](https://www.amazon.com/dp/B0FGJ19VL3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New Era Mens Navy Chicago Bears Core Team Script 9FIFTY Snapback Hat**New Era**$39.28**2 rev2mo ago](https://www.amazon.com/dp/B0GYSGDMYG) [**New Era Mens Navy Chicago Bears Core Team 9FIFTY Trucker Snapback Hat**New Era**$39.50**11 rev3mo ago](https://www.amazon.com/dp/B0GXZTVRGB) [**New Era Mens Navy Chicago Bears 9FIFTY Snapback Hat**New Era**$39.47**4 rev3mo ago](https://www.amazon.com/dp/B0GXZXTJ5H) [**New Era Mens Black Chicago Bears Core Team 39THIRTY Flex Hat**New Era**$36.14**126 rev3mo ago](https://www.amazon.com/dp/B0GY16QFXD) [**New Era Mens Navy Chicago Bears Core Team 9FORTY Adjustable Hat**New Era**$34.55**16 rev3mo ago](https://www.amazon.com/dp/B0GX6MGHNH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New Era Mens Navy Chicago Bears Core Team 9FORTY Adjustable Hat**New Era**$34.55**4.6★**▲ 316%**](https://www.amazon.com/dp/B0GX6MGHNH) [**New Era Mens Navy Chicago Bears Core Team Script 9FIFTY Snapback Hat**New Era**$39.28**5.0★**▲ 315%**](https://www.amazon.com/dp/B0GYSGDMYG) [**New Era Mens Navy Chicago Bears Core Team 9FIFTY Trucker Snapback Hat**New Era**$39.50**4.9★**▲ 314%**](https://www.amazon.com/dp/B0GXZTVRGB) [**New Era Mens Black Chicago Bears Core Team 39THIRTY Flex Hat**New Era**$36.14**4.4★**▲ 314%**](https://www.amazon.com/dp/B0GY16QFXD) [**New Era Mens Navy Chicago Bears 9FIFTY Snapback Hat**New Era**$39.47**5.0★**▲ 312%**](https://www.amazon.com/dp/B0GXZXTJ5H)
**~~View all trending →~~**
## **What buyers say about chicago bears hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“Excellent quality hat”*
**Size-Overall**33%
*“Fits well”*
**Gifting Purpose**12%
*“Great gift”*
**Color**10%
*“Colors are popping”*
**Design-Overall**4%
*“Very nice hat both design and material”*
**Value For Money**4%
*“Budget Cap”*
### **What buyers complain about **
**Size-Overall**60%
*“Don't like the way it fits”*
**Color**20%
*“I thought it was Blue around the back also”*
**Quality-Overall**10%
*“It is not a quality cap”*
### **Top return reasons **
**Size-Overall**62%
**Quality-Overall**8%
**Advertised Vs Actual Product**8%
**Shape/Style**7%
**Color**5%
**Value For Money**3%
**Material Quality**2%
**Strength**1%
**Length**1%
**Warmth**1%
## **Common questions**
- **Is chicago bears hat profitable to sell on Amazon United States?**
- The niche generates $436K/yr across 37 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -28.5%. Flapen's verdict: Skip it (42/100).
- **How competitive is the chicago bears hat niche?**
- 9 brands and 12 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in chicago bears hat?**
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 4.7%.
- **When does demand for chicago bears hat peak?**
- Demand peaks in Jan–Sep–Nov–Dec; the busiest month runs 10.7× the quietest.
- **What does it cost to enter the chicago bears hat niche?**
- Listings span $19.23–$45.89; the average listing price is $32.72 (sweet spot $15–$100). The average incumbent carries 652 reviews — the moat a new listing must climb.
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