---
title: "Chicago Bears Coffee Mug — $94K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/chicago-bears-coffee-mug"
last_updated: "2026-08-10T07:03:23.428Z"
locale: en
meta:
description: "Niche score 46/100 · $94K/yr market · 122K searches/yr · $22.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $94K/yr market · 122K searches/yr · $22.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chicago Bears Coffee Mug — $94K/yr Amazon US Niche (2026) - Flapen"
---
# **chicago bears coffee mug**
**Skip it**
Soft demand (-27.0% this quarter) — this niche doesn't clear our bar today.
Market size 24Growth 12Conversion 42Competition 73Returns 86Price range 95Avg price 95Brand share 26Review moat 65Quality gap 21
**Avg price**
**Incredible****$22.90**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.32–$37.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****900.03**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$94K**
$94K/yr · 122K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-27.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, chicago bears coffee mug is a $94K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicago bears coffee mug market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$92K–$115K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#259**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **85%**
- **Out of stock**
- **21.4%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 83%
**Open market**
**7%**
- Rico Industries60% - FANMATS9% - Boelter Brands9% - The Memory Company8% - Top Cup5% - Simple Modern4% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.0% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 15.1×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/chicago-bears-coffee-mug/trend)
## **Top chicago bears coffee mug search terms**
- **chicago bears cup**29K/yr-10.9%2.7% conv. - **chicago bears coffee mug**33K/yr-31.5%4.0% conv. - **chicago bears mug**28K/yr-30.4%4.1% conv. - **chicago bears cups**10K/yr-40.3%2.3% conv. - **chicago bears coffee cup**8K/yr-20.3%3.7% conv. - **bears coffee mug**8K/yr-35.6%5.0% conv. - **bears mug**7K/yr-30.6%5.7% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/chicago-bears-coffee-mug/search-terms)
## **Top chicago bears coffee mug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$8K12%$11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rico Industries NFL Football Chicago Bears Da Bears 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug**Rico Industries**$19.80**4.9★145 rev](https://www.amazon.com/dp/B0FH5J6KBF) [2**Rico Industries NFL Football Chicago Bears GOOD. BETTER. BEST. Navy 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug**Rico Industries**$16.87**4.9★145 rev](https://www.amazon.com/dp/B0G4XTTJJX) [3**Boelter Brands Chicago Bears Coffee Mug - 14oz Sculpted**Boelter Brands**$29.70**4.7★201 rev](https://www.amazon.com/dp/B0064CIUD2) [4**Rico Industries NFL Football Chicago Bears 18oz Soft Touch Easy Grip Tumbler**Rico Industries**$22.37**4.7★1,354 rev](https://www.amazon.com/dp/B0DDQQ9LMH) [5**FANMATS NFL Chicago Bears 15 oz Stripe Coffee Mug 15 Fluid Ounces | Ceramic | Officially Licensed | Vintage Team Logo | Great Gift**FANMATS**$29.94**4.9★48 rev](https://www.amazon.com/dp/B0D9WXKCV2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Top Cup NFL Chicago Bears 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA**Top Cup**$21.01**727 rev7mo ago](https://www.amazon.com/dp/B0G59NQSPV) [**Rico Industries NFL Football Chicago Bears GOOD. BETTER. BEST. Navy 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug**Rico Industries**$16.87**145 rev7mo ago](https://www.amazon.com/dp/B0G4XTTJJX) [**Rico Industries NFL Football Chicago Bears GOOD. BETTER. BEST. Orange 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug**Rico Industries**$19.29**3,357 rev7mo ago](https://www.amazon.com/dp/B0G4XRVXVB) [**Rico Industries NFL Football Chicago Bears Tribute Orange 12oz Laser Engraved Campfire Mug**Rico Industries**$18.25**3 rev11mo ago](https://www.amazon.com/dp/B0FKJVZ7ZY) [**Rico Industries NFL Football Chicago Bears Da Bears 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug**Rico Industries**$19.80**145 rev1y ago](https://www.amazon.com/dp/B0FH5J6KBF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Team Sports America NFL Chicago Bears Grill Chef Aprons for Men and Women with Pockets Adjustable Straps Bottle Opener and Insulated Beverage Holder Cooking Kitchen Apron**Team Sports America**$31.20**4.8★**▲ 433%**](https://www.amazon.com/dp/B00LPOHCL0) [**Rico Industries NFL Football Chicago Bears GOOD. BETTER. BEST. Navy 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug**Rico Industries**$16.87**4.9★**▲ 305%**](https://www.amazon.com/dp/B0G4XTTJJX) [**FANMATS NFL Chicago Bears 15 oz Stripe Coffee Mug 15 Fluid Ounces | Ceramic | Officially Licensed | Vintage Team Logo | Great Gift**FANMATS**$29.94**4.9★**▲ 232%**](https://www.amazon.com/dp/B0D9WXKCV2) [**Rico Industries NFL Football Chicago Bears Tribute Orange 12oz Laser Engraved Campfire Mug**Rico Industries**$18.25**5.0★**▲ 178%**](https://www.amazon.com/dp/B0FKJVZ7ZY) [**Top Cup NFL Chicago Bears 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA**Top Cup**$21.01**4.6★**▲ 111%**](https://www.amazon.com/dp/B0G59NQSPV)
**~~View all trending →~~**
## **What buyers say about chicago bears coffee mug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“the quality of the cup looks good”*
**Durability**11%
*“Super durable”*
**Size-Overall**9%
*“Great size”*
**Gifting Purpose**6%
*“This was a gift”*
**Recycle/Reuse**5%
*“they are ready to reuse later”*
**Value For Money**5%
*“these were cheaper”*
**Advertised Vs Actual Product**4%
*“otherwise they're as I expected”*
**Material Quality**4%
*“Made with durable material”*
**Color**4%
*“Colors are accurate”*
**Design-Overall**3%
*“Design looks good”*
### **What buyers complain about **
**Value For Money**13%
*“I think the cup is expensive”*
**Quality-Overall**12%
*“Garbage”*
**Size-Overall**12%
*“Smaller”*
**Thickness**12%
*“Not well made very thin”*
**Strength**8%
*“Thought they would be a little sturdier”*
**Leak-Proof**8%
*“Dont waste your $ Leaked”*
**Weight Heavy**4%
*“It is a little heavy”*
**Design-Overall**4%
*“Didnt like that I cant see the design”*
**Advertised Vs Actual Product**4%
*“Not what it shows”*
**Visibility**4%
*“My view is all blank”*
### **Top return reasons **
**Size-Overall**24%
**Quality-Overall**11%
**Thin**9%
**Advertised Vs Actual Product**9%
**Color**6%
**Defective Material/Parts**6%
**Material Quality**5%
**Strength**4%
**Grip**4%
**Scratch Resistance**4%
## **Common questions**
- **Is chicago bears coffee mug profitable to sell on Amazon United States?**
- The niche generates $94K/yr across 39 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -27.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the chicago bears coffee mug niche?**
- 10 brands and 9 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in chicago bears coffee mug?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 1.5%.
- **When does demand for chicago bears coffee mug peak?**
- Demand peaks in Jan–Dec; the busiest month runs 15.1× the quietest.
- **What does it cost to enter the chicago bears coffee mug niche?**
- Listings span $15.32–$37.80; the average listing price is $22.90 (sweet spot $15–$100). The average incumbent carries 900 reviews — the moat a new listing must climb.
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