---
title: "Chicago Bears Blanket — $153K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/chicago-bears-blanket"
last_updated: "2026-08-10T06:14:59.388Z"
locale: en
meta:
description: "Niche score 43/100 · $153K/yr market · 168K searches/yr · $43.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $153K/yr market · 168K searches/yr · $43.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chicago Bears Blanket — $153K/yr Amazon US Niche (2026) - Flapen"
---
# **chicago bears blanket**
**Skip it**
Soft demand (-40.6% this quarter) — this niche doesn't clear our bar today.
Market size 33Growth 5Conversion 26Competition 50Returns 86Price range 95Avg price 95Brand share 30Review moat 56Quality gap 30
**Avg price**
**Incredible****$43.28**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$20.38–$89.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,258.59**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$153K**
$153K/yr · 168K searches
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-40.6%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, chicago bears blanket is a $153K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicago bears blanket market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$216K–$260K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#861**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **59%**
- **Out of stock**
- **51.2%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 97%
**Open market**
**7%**
- KETBLNB29% - FOCO23% - Northwest19% - WTKBLAN9% - Generic7% - Proformance Home6% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -40.6% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 20.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/chicago-bears-blanket/trend)
## **Top chicago bears blanket search terms**
- **chicago bears blanket**93K/yr-39.5%1.8% conv. - **chicago bears throw blanket**17K/yr-31.7%2.9% conv. - **bears blanket**22K/yr-43.0%2.0% conv. - **chicago bears blanket for men**11K/yr-44.7%2.7% conv. - **chicago bears blankets**8K/yr-43.9%1.1% conv. - **chicago bears fleece blanket**5K/yr-44.9%1.8% conv. - **chicago bears blankets and throws**8K/yr-60.6%2.3% conv. - **bears throw blanket**3K/yr-47.2%2.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/chicago-bears-blanket/search-terms)
## **Top chicago bears blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$31K30%$46K40%$61K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KETBLNB Football Fans Gifts for Chicago Blanket for Chicago Throw Blanket for Couch Cooling Blankets for Hot Sleepers Throws 60x50**KETBLNB**$27.75**4.6★118 rev](https://www.amazon.com/dp/B0D9Q7XQ4C) [2**WTKBLAN Football Gifts for Men Football Sport Style Blanket for Fans Sport Merch Stuff Gear Soft Cozy Flannel Blanket for Living Room 60x50**WTKBLAN**$22.55**4.6★166 rev](https://www.amazon.com/dp/B0GGXQCKLG) [3**FOCO NFL Micro Raschel Throw Blanket Gradient 50 x 60 Chicago Bears**FOCO**$40.43**4.1★186 rev](https://www.amazon.com/dp/B0CJL8XBVC) [4**FOCO NFL Micro Raschel Plush Throw Blanket Stripe Logo 45 x 60 Chicago Bears**FOCO**$27.17**4.3★466 rev](https://www.amazon.com/dp/B0CJKWWGTN) [5**Northwest The Company NFL Double Sided Design Plush Raschel Throw Blanket 60x80 (Chicago Bears)**Northwest**$49.81**4.4★12 rev](https://www.amazon.com/dp/B0FDQP6WYG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WTKBLAN Football Gifts for Men Football Sport Style Blanket for Fans Sport Merch Stuff Gear Soft Cozy Flannel Blanket for Living Room 60x50**WTKBLAN**$22.55**166 rev5mo ago](https://www.amazon.com/dp/B0GGXQCKLG) [**Allenjoy Chicago American Football Navy Legacy Blanket 57x50 - Soft Warm Throw Blankets for Couch Bed Living Room Home Office Bedroom Decor Gifts for Boys Teens Men Fans Son Washable**Allenjoy**$24.13**0 rev7mo ago](https://www.amazon.com/dp/B0G5XX8HQK) [**Custom Football Blanket City Mascots Personalized Fan Gift Bed Winter Throw Blankets Name & Number Flannel Blanket for Men Women Youth 60 x 50 Chi03-navy-orange**Generic**$35.60**7 rev7mo ago](https://www.amazon.com/dp/B0G4JGW3PZ) [**Northwest NFL Heathered Knit Throw Blanket Team Colors 60 x 70 (60 x 70 Chicago Bears)**Northwest**$29.82**1 rev9mo ago](https://www.amazon.com/dp/B0FXQHHRB1) [**Football Blanket Gifts for Men 50 X 60 City Football Lovers Fan Gifts Merch Gear Suff Sports Fan Throw Blankets for Sofa Bed Bedroom Living Room Royal Navy Blue Orange**Generic**$31.45**359 rev10mo ago](https://www.amazon.com/dp/B0FRLTPHR4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FOCO Chicago Bears NFL Team Color Wordmark Weighted Blanket**FOCO**$86.89**4.8★**▲ 781%**](https://www.amazon.com/dp/B0BTTPZ9ZJ) [**Allenjoy Chicago American Football Navy Legacy Blanket 57x50 - Soft Warm Throw Blankets for Couch Bed Living Room Home Office Bedroom Decor Gifts for Boys Teens Men Fans Son Washable**Allenjoy**$24.13**0.0★**▲ 775%**](https://www.amazon.com/dp/B0G5XX8HQK) [**WTKBLAN Football Gifts for Men Football Sport Style Blanket for Fans Sport Merch Stuff Gear Soft Cozy Flannel Blanket for Living Room 60x50**WTKBLAN**$22.55**4.6★**▲ 648%**](https://www.amazon.com/dp/B0GGXQCKLG) [**Custom Football Blanket City Mascots Personalized Fan Gift Bed Winter Throw Blankets Name & Number Flannel Blanket for Men Women Youth 60 x 50 Chi03-navy-orange**Generic**$35.60**4.6★**▲ 165%**](https://www.amazon.com/dp/B0G4JGW3PZ) [**FOCO NFL Exclusive Wearable Outdoor Wordmark Big Logo Blanket 50 x 60 Chicago Bears**FOCO**$85.27**4.1★**▲ 131%**](https://www.amazon.com/dp/B0CMS3FT1C)
**~~View all trending →~~**
## **What buyers say about chicago bears blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**36%
*“super soft”*
**Value For Money**15%
*“it's cheap”*
**Quality-Overall**14%
*“Great quality”*
**Upholstery/Fabric Quality**8%
*“Great blanket”*
**Size-Overall**6%
*“Perfect size”*
**Fun/Entertainment Experience**4%
*“Fun throw to watch a movie and have”*
**Advertised Vs Actual Product**4%
*“looked just like it's shown in the photos”*
**Warmth**2%
*“warm”*
**Gifting Purpose**2%
*“Perfect gift”*
**Color**2%
*“great color”*
### **What buyers complain about **
**Thickness**35%
*“Not that thick”*
**Quality-Overall**17%
*“Very very very cheap”*
**Thin**13%
*“Thin”*
**Hard Feel**6%
*“not soft at all”*
**Material Quality**6%
*“Thin material, cheap quality”*
**Value For Money**4%
*“Definitely not worth the price”*
**Product Condition**4%
*“It almost looked used when it came”*
### **Top return reasons **
**Material Quality**24%
**Thin**24%
**Quality-Overall**15%
**Value For Money**7%
**Size-Overall**7%
**Advertised Vs Actual Product**5%
**Print Quality**4%
**Thickness**4%
**Absorbency**3%
**Warmth**2%
## **Common questions**
- **Is chicago bears blanket profitable to sell on Amazon United States?**
- The niche generates $153K/yr across 22 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -40.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the chicago bears blanket niche?**
- 10 brands and 13 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in chicago bears blanket?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Thin. The return rate is 1.5%.
- **When does demand for chicago bears blanket peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 20.4× the quietest.
- **What does it cost to enter the chicago bears blanket niche?**
- Listings span $20.38–$89.11; the average listing price is $43.28 (sweet spot $15–$100). The average incumbent carries 1,259 reviews — the moat a new listing must climb.
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