---
title: "Chicago Bears Beanie — $141K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/chicago-bears-beanie"
last_updated: "2026-08-10T06:26:17.010Z"
locale: en
meta:
description: "Niche score 44/100 · $141K/yr market · 341K searches/yr · $21.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $141K/yr market · 341K searches/yr · $21.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chicago Bears Beanie — $141K/yr Amazon US Niche (2026) - Flapen"
---
# **chicago bears beanie**
**Skip it**
Soft demand (-86.5% this quarter) — this niche doesn't clear our bar today.
Market size 31Growth 0Conversion 24Competition 80Returns 61Price range 79Avg price 91Brand share 75Review moat 24Quality gap 21
**Avg price**
**Great****$21.39**
avg listing price — sweet spot $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Price range**
**Great****$10.01–$35.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$141K**
$141K/yr · 341K searches
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,224.16**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-86.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, chicago bears beanie is a $141K/yr Amazon United States market (341K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicago bears beanie market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$214K–$267K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#1,603**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **59%**
- **Out of stock**
- **42.6%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**22 **▲rising
**Sellers**
**39**
**Top-5 brand share**
**60%**
Top 20: 99%
**Top-5 click share**
**35%**
Top 20: 82%
**Open market**
**36%**
- FOCO28% - Kneenow12% - YANGUMGUAN7% - Carhartt7% - Daxton5% - Generic4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -86.5% search growth over the last 90 days.
45K35KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 87.6×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/chicago-bears-beanie/trend)
## **Top chicago bears beanie search terms**
- **chicago bears beanie**110K/yr-84.7%1.1% conv. - **chicago bears winter hat**50K/yr-85.2%2.2% conv. - **chicago beanie**8K/yr-76.3%0.8% conv. - **bears beanie**43K/yr-91.4%2.8% conv. - **chicago bears knit hat**11K/yr-78.6%1.9% conv. - **chicago bears beanie for men**24K/yr-89.2%2.6% conv. - **chicago bears skull cap**6K/yr-58.7%1.8% conv. - **bears winter hat**23K/yr-91.5%3.5% conv. - **bears knit hat**5K/yr-85.7%3.0% conv. - **chicago bears beanie hat**6K/yr-88.0%1.9% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/chicago-bears-beanie/search-terms)
## **Top chicago bears beanie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$11K12%$17K16%$23K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sports Fan Beanie Gear Winter Hat for Men Apparel Women Gifts Knitted Cap Merch Stuff Navy Blue**Kneenow**$19.84**4.7★167 rev](https://www.amazon.com/dp/B0FSRC9RW2) [2**YANGUMGUAN Chicago Football Beanie Hat for Men and Women Super Soft Football Knit Pom Beanie Mens Winter Cap**YANGUMGUAN**$16.68**4.7★304 rev](https://www.amazon.com/dp/B0DC5YVJM3) [3**Carhartt Mens Knit Cuffed Beanie Hat Black One Size US**Carhartt**$20.02**4.8★150,763 rev](https://www.amazon.com/dp/B002G9UDYG) [4**FOCO Chicago Bears NFL Primary Logo Stripe Pom Beanie - Navy**FOCO**$29.52**4.8★958 rev](https://www.amazon.com/dp/B0DGVT8KJM) [5**FOCO Chicago Bears NFL Basic Primary Logo Beanie - Navy**FOCO**$17.48**4.7★1,109 rev](https://www.amazon.com/dp/B0DGVYY7J5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vintage Classic Sports Embroidered Beanie Hat Cuffed Winter Hat Knit**Generic**$13.68**8 rev6mo ago](https://www.amazon.com/dp/B0GFN21YF5) [**Sports Fan Beanie Gear Winter Hat for Men Apparel Women Gifts Knitted Cap Merch Stuff Navy Blue**Kneenow**$19.84**167 rev9mo ago](https://www.amazon.com/dp/B0FSRC9RW2) [**Chicago Beanie Hat Classic Knit Beanie Hat for Women Men Soft Stretch Cuffed Winter Thick Hats Skiing Beanies**LEMOISTARS**$10.01**719 rev10mo ago](https://www.amazon.com/dp/B0FR7CHW7P) [**FOCO Chicago Bears NFL Big Wordmark Stripe Pom Beanie Team Color**FOCO**$19.55**191 rev10mo ago](https://www.amazon.com/dp/B0FNY7H4RF) [**Chicago Winter Beanie Hat Circle Scarf Set Warm Football Knit Beanie Hat Neck Warmer Scarves Stylish Pom Pom Beanie Cap Winter Gifts for Sport Fans with Stickers**LASTMINVIN**$30.28**81 rev11mo ago](https://www.amazon.com/dp/B0FMFCQXQC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vintage Classic Sports Embroidered Beanie Hat Cuffed Winter Hat Knit**Generic**$13.68**4.7★**▲ 1000%**](https://www.amazon.com/dp/B0GFN21YF5) [**Chicago Beanie Hat Classic Knit Beanie Hat for Women Men Soft Stretch Cuffed Winter Thick Hats Skiing Beanies**LEMOISTARS**$10.01**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0FR7CHW7P) [**Daxton Vertical USA Cities Cuffed Beanie Winter Knit Hat Skully Cap for Men Women Chicago Royal Red**Daxton**$19.47**4.6★**▲ 788%**](https://www.amazon.com/dp/B09T8Q5FM5) [**FUNCOOLCY Chicago Illinois Skyline Flag Embroidery Beanie Hat Winter Warm Knit Cuffed Skull Cap for Men Women**FUNCOOLCY**$15.64**4.8★**▲ 427%**](https://www.amazon.com/dp/B0DJ46KM88) [**Trendy Apparel Shop Old English Font Chicago City Embroidered Winter Long Cuff Beanie - Black**Trendy Apparel Shop**$19.94**4.9★**▲ 394%**](https://www.amazon.com/dp/B08KGR46R8)
**~~View all trending →~~**
## **What buyers say about chicago bears beanie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**26%
*“Adorable and warm”*
**Quality-Overall**18%
*“Amazing quality”*
**Size-Overall**18%
*“Fits perfectly”*
**Color**5%
*“Great color”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Comfort-Overall**4%
*“And comfortable”*
**Value For Money**4%
*“It is super affordable”*
**Material Quality**3%
*“Soft material”*
**Soft Feel**3%
*“It is soft to the touch”*
**Thickness**2%
*“I love this hat it is thick”*
### **What buyers complain about **
**Size-Overall**28%
*“Runs a bit big”*
**Value For Money**8%
*“Could have been cheaper”*
**Color**7%
*“not the navy or midnight blue”*
**Quality-Overall**5%
*“Garbage”*
**Thickness**5%
*“NOT a thick warm hat whatsoever”*
**Comfort-Overall**4%
*“I dont understand how the average male head can comfortably wear this”*
**Length**3%
*“it was oddly long”*
**Advertised Vs Actual Product**3%
*“Not like the picture”*
**Lining Quality**2%
*“I took off one star because I want aware that there wasnt an inner lining”*
**Gap/Hole**2%
*“Had a small hole in it”*
### **Top return reasons **
**Size-Overall**64%
**Color**10%
**Length**4%
**Advertised Vs Actual Product**4%
**Material Quality**3%
**Value For Money**3%
**Shape/Style**2%
**Thin**1%
**Warmth**1%
**Product Condition**1%
## **Common questions**
- **Is chicago bears beanie profitable to sell on Amazon United States?**
- The niche generates $141K/yr across 37 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -86.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the chicago bears beanie niche?**
- 22 brands and 39 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in chicago bears beanie?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 2.6%.
- **When does demand for chicago bears beanie peak?**
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 87.6× the quietest.
- **What does it cost to enter the chicago bears beanie niche?**
- Listings span $10.01–$35.47; the average listing price is $21.39 (sweet spot $15–$100). The average incumbent carries 5,224 reviews — the moat a new listing must climb.
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