---
title: "Chest Fly Machine — $227K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/chest-fly-machine"
last_updated: "2026-07-21T17:40:59.494Z"
locale: en
meta:
description: "Niche score 38/100 · $227K/yr market · 154K searches/yr · $459.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $227K/yr market · 154K searches/yr · $459.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chest Fly Machine — $227K/yr Amazon US Niche (2026) - Flapen"
---
# **chest fly machine**
**Skip it**
Prices mostly outside the sweet spot ($173.77–$2883.00) — this niche doesn't clear our bar today.
Market size 43Growth 29Conversion 4Competition 19Returns 96Price range 0Avg price 6Brand share 10Review moat 99Quality gap 82
**Review moat**
**Incredible****20.86**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.9%**
return rate — above 6% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$227K**
$227K/yr · 154K searches
**Growth**
**Okay****+3.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****$459.19**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$173.77–$2883.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, chest fly machine is a $227K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 38/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chest fly machine market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$344K–$459K**
- units × avg price
- **Launch success**
- **67%**
- 6 of 9 new (360d)
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#282**
- **Page quality**
- **0%**
- **Prime**
- **14%**
- **Sponsored**
- **93%**
- **Out of stock**
- **24.1%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**2%**
- Goimu64% - Mikolo15% - JFHID10% - VEVOR4% - HVO3% - Body-Solid2% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.
4K3KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/chest-fly-machine/trend)
## **Top chest fly machine search terms**
- **chest fly machine**47K/yr-1.5%0.3% conv. - **pec deck fly machine**22K/yr-7.5%0.4% conv. - **pec deck**11K/yr+26.7%0.3% conv. - **chest fly**12K/yr+15.3%0.1% conv. - **fly machine**9K/yr+27.9%0.0% conv. - **pec fly machine**10K/yr-7.1%0.1% conv. - **peck deck fly machine**7K/yr+13.1%0.4% conv. - **fly machine home gym**8K/yr+4.4%0.2% conv. - **pec deck machine**7K/yr+2.9%0.1% conv. - **chest fly attachment**6K/yr+5.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/chest-fly-machine/search-terms)
## **Top chest fly machine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$23K20%$45K30%$68K40%$91K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GOIMU Chest Fly Machine CF01-PRO PEC Fly and Reverse Delt Machine Upper Body Workout Equipment with Adjustable Backrest for Pectoral and Rear Deltoid Chest Training Machine for Home Gym**Goimu**$227.39**4.9★13 rev](https://www.amazon.com/dp/B0GC713196) [2**GOIMU Chest Fly Machine CF01-PRO PEC Fly and Reverse Delt Machine Upper Body Workout Equipment with Adjustable Backrest for Pectoral and Rear Deltoid Chest Training Machine for Home Gym**Goimu**$261.59**4.9★13 rev](https://www.amazon.com/dp/B0GC6QBS6M) [3**Mikolo Chest Fly Machine PEC Fly and Reverse Delt Machine 400 lbs Upper Body Specialty Machine for Pectoral and Rear Deltoid with Band Pegs Chest Back and Shoulder Training for Home Gym**Mikolo**$268.70**4.3★63 rev](https://www.amazon.com/dp/B0DK1CCP2Z) [4**GOIMU Chest Fly Machine CF01-PRO PEC Fly and Reverse Delt Machine Upper Body Workout Equipment with Adjustable Backrest for Pectoral and Rear Deltoid Chest Training Machine for Home Gym**Goimu**$258.21**4.9★13 rev](https://www.amazon.com/dp/B0GC64SR1K) [5**GOIMU Chest Fly Machine CF01-PRO PEC Fly and Reverse Delt Machine Upper Body Workout Equipment with Adjustable Backrest for Pectoral and Rear Deltoid Chest Training Machine for Home Gym**Goimu**$267.92**3.0★2 rev](https://www.amazon.com/dp/B0GC7JW2TX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HVO Chest Fly Machine PEC: Deck Fly and Reverse Delt Machine Adjustable Upper Body Home Gym Ab Workout Butterfly Machine for Chest Back Pectoral Rear Deltoid and Shoulder Training Red**HVO**$275.82**5 rev6mo ago](https://www.amazon.com/dp/B0G6CV49HY) [**GOIMU Chest Fly Machine CF01-PRO PEC Fly and Reverse Delt Machine Upper Body Workout Equipment with Adjustable Backrest for Pectoral and Rear Deltoid Chest Training Machine for Home Gym**Goimu**$227.39**13 rev6mo ago](https://www.amazon.com/dp/B0GC713196) [**GOIMU Chest Fly Machine CF01-PRO PEC Fly and Reverse Delt Machine Upper Body Workout Equipment with Adjustable Backrest for Pectoral and Rear Deltoid Chest Training Machine for Home Gym**Goimu**$261.59**13 rev6mo ago](https://www.amazon.com/dp/B0GC6QBS6M) [**GOIMU Chest Fly Machine CF01-PRO PEC Fly and Reverse Delt Machine Upper Body Workout Equipment with Adjustable Backrest for Pectoral and Rear Deltoid Chest Training Machine for Home Gym**Goimu**$258.21**13 rev6mo ago](https://www.amazon.com/dp/B0GC64SR1K) [**GOIMU Chest Fly Machine CF01-PRO PEC Fly and Reverse Delt Machine Upper Body Workout Equipment with Adjustable Backrest for Pectoral and Rear Deltoid Chest Training Machine for Home Gym**Goimu**$267.92**2 rev6mo ago](https://www.amazon.com/dp/B0GC7JW2TX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GOIMU Chest Fly Machine CF01-PRO PEC Fly and Reverse Delt Machine Upper Body Workout Equipment with Adjustable Backrest for Pectoral and Rear Deltoid Chest Training Machine for Home Gym**Goimu**$261.59**4.9★**▲ 121%**](https://www.amazon.com/dp/B0GC6QBS6M) [**GOIMU Chest Fly Machine CF01-PRO PEC Fly and Reverse Delt Machine Upper Body Workout Equipment with Adjustable Backrest for Pectoral and Rear Deltoid Chest Training Machine for Home Gym**Goimu**$227.39**4.9★**▲ 63%**](https://www.amazon.com/dp/B0GC713196) [**VEVOR Chest Press Machine Incline Chest Fly and Rear Delt Fly Machine 450 LBS Chest Machine Adjustable Fitness Bench Press Machine Home Gym Equipment for Upper Body Strength Training Machine**VEVOR**$269.01**3.4★**▲ 41%**](https://www.amazon.com/dp/B0FWHKPDH1) [**Body-Solid (S2PECX/2) Pro Clubline Series 2 PEC Fly for Home & Commercial Gym with Weight Stack Exercise Equipment for Fitness Workout & Strength Training with 235 lb Weight Stack**Body-Solid**$2883.00**5.0★**▲ 28%**](https://www.amazon.com/dp/B00IFS2R5U) [**GOIMU Chest Fly Machine CF01-PRO PEC Fly and Reverse Delt Machine Upper Body Workout Equipment with Adjustable Backrest for Pectoral and Rear Deltoid Chest Training Machine for Home Gym**Goimu**$258.21**4.9★**▲ 27%**](https://www.amazon.com/dp/B0GC64SR1K)
**~~View all trending →~~**
## **What buyers say about chest fly machine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Works great, good quality and smooth movements”*
**Value For Money**19%
*“Worth the money”*
**Exercise/Sports Suitability**13%
*“A complete chest workout”*
**Design-Overall**4%
*“I like the design”*
**Ease Of Use**4%
*“they are very easy to follow”*
**Efficiency**4%
*“The machine works perfectly”*
**Soft Feel**3%
*“its smooth as silk lathe way through the motions”*
**Adjustability/Rotatability/Reclining**2%
*“The seat is also adjustable”*
**Ergonomics**2%
*“Great value and good ergonomics”*
**Instructions/User Manual/Troubleshooting**2%
*“instructions easy to follow”*
### **What buyers complain about **
**Durability**11%
*“Broke the first time using it”*
**Assembly/Installation**9%
*“Took me close to an hour to assemble”*
**Handle Quality**8%
*“The handles are a bit annoying how far they flare out when using the side machine”*
**Size-Overall**8%
*“Peg too big”*
**Functionality-Overall**7%
*“Does not work out chest”*
**Instructions/User Manual/Troubleshooting**6%
*“Damaged, dented and chipped and missing instructions”*
**Defective Material/Parts**6%
*“Not all parts come with it”*
**Stretchability/Expandability/Elasticity**6%
*“Not enuff stretch for rear felt good stretch on chest”*
**Value For Money**6%
*“Not worth it”*
**Quality-Overall**6%
*“Piece of Junk”*
### **Top return reasons **
**Defective Material/Parts**21%
**Size-Overall**13%
**Range**6%
**Advertised Vs Actual Product**6%
**Functionality-Overall**6%
**Mounting**5%
**Assembly/Installation**5%
**Compatibility-Overall**5%
**Stretchability/Expandability/Elasticity**5%
**Durability**3%
## **Common questions**
- **Is chest fly machine profitable to sell on Amazon United States?**
- The niche generates $227K/yr across 14 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Skip it (38/100).
- **How competitive is the chest fly machine niche?**
- 8 brands and 20 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in chest fly machine?**
- Top complaints mined from reviews: Durability, Assembly/Installation, Handle Quality. The return rate is 0.9%.
- **When does demand for chest fly machine peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the chest fly machine niche?**
- Listings span $173.77–$2883.00; the average listing price is $459.19 (sweet spot $15–$100). The average incumbent carries 21 reviews — the moat a new listing must climb.
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