---
title: "Charlotte Hornets — $167K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/charlotte-hornets"
last_updated: "2026-08-10T05:56:19.666Z"
locale: en
meta:
description: "Niche score 30/100 · $167K/yr market · 406K searches/yr · $68.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $167K/yr market · 406K searches/yr · $68.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Charlotte Hornets — $167K/yr Amazon US Niche (2026) - Flapen"
---
# **charlotte hornets**
**Skip it**
Soft demand (-63.9% this quarter) — this niche doesn't clear our bar today.
Market size 35Growth 0Conversion 8Competition 25Returns 67Price range 74Avg price 86Brand share 0Review moat 55Quality gap 33
**Avg price**
**Great****$68.49**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$40.73–$121.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,296.54**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$167K**
$167K/yr · 406K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-63.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, charlotte hornets is a $167K/yr Amazon United States market (406K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr–Dec. Verdict: Skip it — 30/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **charlotte hornets market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$205K–$274K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#614**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **54%**
- **Out of stock**
- **21.3%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- Outerstuff97% - Mitchell & Ness2% - WILSON1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -63.9% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr, Dec · busiest ÷ quietest = 5.6×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/charlotte-hornets/trend)
## **Top charlotte hornets search terms**
- **lamelo ball jersey**65K/yr-28.6%0.3% conv. - **lamelo ball**60K/yr-20.4%0.1% conv. - **charlotte hornets**79K/yr-68.9%0.0% conv. - **hornets**74K/yr-88.7%0.0% conv. - **charlotte hornets jersey**24K/yr-47.0%0.0% conv. - **hornets jersey**16K/yr-64.0%0.1% conv. - **lamelo ball shirt**13K/yr-36.1%0.0% conv. - **charlotte hornets shirt**8K/yr-43.1%0.0% conv. - **lamelo ball jersey youth**8K/yr-52.4%0.8% conv. - **charlotte hornets shirts**27K/yr-88.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/charlotte-hornets/search-terms)
## **Top charlotte hornets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$33K30%$50K40%$67K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LaMelo Ball Charlotte Hornets NBA Kids Youth 8-20 Teal Icon Edition Swingman Jersey (US Numeric 10 12 Regular Teal)**Outerstuff**$71.24**4.9★63 rev](https://www.amazon.com/dp/B0CKGHPWJN) [2**LaMelo Ball Charlotte Hornets NBA Kids Youth 8-20 Teal Icon Edition Swingman Jersey (US Numeric 14 16 Regular Teal)**Outerstuff**$79.74**4.9★63 rev](https://www.amazon.com/dp/B0CKG7NHZX) [3**LaMelo Ball Charlotte Hornets NBA Kids Youth 8-20 Teal Icon Edition Swingman Jersey (US Numeric 18 20 Regular Teal)**Outerstuff**$67.10**4.9★63 rev](https://www.amazon.com/dp/B0CKGH6585) [4**LaMelo Ball Charlotte Hornets NBA Kids Youth 8-20 Teal Icon Edition Swingman Jersey (US Numeric 8 Regular Teal)**Outerstuff**$76.31**4.9★63 rev](https://www.amazon.com/dp/B0CKGG6WT6) [5**LaMelo Ball Charlotte Hornets NBA Kids Youth 8-20 Orange City Edition Swingman Jersey (US Numeric 10 12 Regular Orange)**Outerstuff**$51.08**3.9★3 rev](https://www.amazon.com/dp/B0GXGC85DY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LaMelo Ball Charlotte Hornets NBA Kids Youth 8-20 Orange City Edition Swingman Jersey (US Numeric 10 12 Regular Orange)**Outerstuff**$51.08**3 rev3mo ago](https://www.amazon.com/dp/B0GXGC85DY) [**LaMelo Ball Charlotte Hornets NBA Kids Youth 8-20 Orange City Edition Swingman Jersey (US Numeric 14 16 Regular Orange)**Outerstuff**$50.30**3 rev3mo ago](https://www.amazon.com/dp/B0GXGDXVC8) [**LaMelo Ball Charlotte Hornets NBA Kids Youth 8-20 Orange City Edition Swingman Jersey (US Numeric 18 20 Regular Orange)**Outerstuff**$40.73**3 rev3mo ago](https://www.amazon.com/dp/B0GXGCYQLJ) [**LaMelo Ball Charlotte Hornets NBA Kids Youth 8-20 Purple Statement Edition Swingman Jersey (US Numeric 8 Regular LaMelo Ball Charlotte Hornets Purple)**Outerstuff**$64.98**8 rev1y ago](https://www.amazon.com/dp/B0FFLZKG2J) [**LaMelo Ball Charlotte Hornets NBA Kids Youth 8-20 Purple Statement Edition Swingman Jersey (US Numeric 10 12 Regular LaMelo Ball Charlotte Hornets Purple)**Outerstuff**$63.96**8 rev1y ago](https://www.amazon.com/dp/B0FFLZ5F2V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LaMelo Ball Charlotte Hornets NBA Kids Youth 8-20 Orange City Edition Swingman Jersey (US Numeric 14 16 Regular Orange)**Outerstuff**$50.30**3.9★**▲ 42%**](https://www.amazon.com/dp/B0GXGDXVC8) [**LaMelo Ball Charlotte Hornets NBA Kids Youth 8-20 Orange City Edition Swingman Jersey (US Numeric 18 20 Regular Orange)**Outerstuff**$40.73**3.9★**▲ 42%**](https://www.amazon.com/dp/B0GXGCYQLJ) [**LaMelo Ball Charlotte Hornets NBA Kids Youth 8-20 Orange City Edition Swingman Jersey (US Numeric 10 12 Regular Orange)**Outerstuff**$51.08**3.9★**▲ 41%**](https://www.amazon.com/dp/B0GXGC85DY) [**LaMelo Ball Charlotte Hornets NBA Boys Kids 4-7 Teal Icon Edition Player Jersey (US Numeric 7 Regular LaMelo Ball Charlotte Hornets - Teal)**Outerstuff**$44.08**4.9★**▲ 31%**](https://www.amazon.com/dp/B0D45ZT28D) [**WILSON Evolution Game Basketball - Royal Size 7 - 29.5**WILSON**$94.91**4.7★**▲ 26%**](https://www.amazon.com/dp/B07BJ15QVB)
**~~View all trending →~~**
## **What buyers say about charlotte hornets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Great quality and true to size”*
**Grip**26%
*“provides a great grip”*
**Value For Money**15%
*“great price”*
**Machine Wash Suitability**6%
*“Washes up nicely”*
**Color**4%
*“great color”*
**Texture/Consistency-Overall**4%
*“the texture is perfect for indoor basketball playing it bounces”*
**Durability**4%
*“its very durable”*
### **What buyers complain about **
**Value For Money**42%
*“Expensive,”*
**Suitable For Outdoor**17%
*“I warned him it's not for outside”*
### **Top return reasons **
**Size-Overall**40%
**Color**8%
**Value For Money**7%
**Advertised Vs Actual Product**7%
**Length**6%
**Product Condition**4%
**Leak-Proof**3%
**Functionality-Overall**3%
**Quality-Overall**3%
**Sleeve Fit**3%
## **Common questions**
- **Is charlotte hornets profitable to sell on Amazon United States?**
- The niche generates $167K/yr across 13 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -63.9%. Flapen's verdict: Skip it (30/100).
- **How competitive is the charlotte hornets niche?**
- 3 brands and 15 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in charlotte hornets?**
- Top complaints mined from reviews: Value For Money, Suitable For Outdoor. The return rate is 2.3%.
- **When does demand for charlotte hornets peak?**
- Demand peaks in Feb–Mar–Apr–Dec; the busiest month runs 5.6× the quietest.
- **What does it cost to enter the charlotte hornets niche?**
- Listings span $40.73–$121.23; the average listing price is $68.49 (sweet spot $15–$100). The average incumbent carries 1,297 reviews — the moat a new listing must climb.
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