---
title: "Celtics Hat — $47K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/celtics-hat"
last_updated: "2026-08-11T10:22:34.685Z"
locale: en
meta:
description: "Niche score 29/100 · $47K/yr market · 120K searches/yr · $25.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $47K/yr market · 120K searches/yr · $25.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Celtics Hat — $47K/yr Amazon US Niche (2026) - Flapen"
---
# **celtics hat**
**Skip it**
Soft demand (-41.2% this quarter) — this niche doesn't clear our bar today.
Market size 12Growth 4Conversion 19Competition 43Returns 34Price range 95Avg price 95Brand share 9Review moat 49Quality gap 23
**Avg price**
**Incredible****$25.43**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.52–$49.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,625.77**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$47K**
$47K/yr · 120K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-41.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, celtics hat is a $47K/yr Amazon United States market (120K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Mar–Dec. Verdict: Skip it — 29/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **celtics hat market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$76K–$102K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#805**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **59%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 97%
**Open market**
**0%**
- 4745% - New Era16% - Ultra Game16% - E BY ELIDAN11% - ZHATS9% - Boston Scally Co.3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -41.2% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Dec · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/celtics-hat/trend)
## **Top celtics hat search terms**
- **boston celtics hat**50K/yr-30.7%1.4% conv. - **celtics hat**61K/yr-50.3%2.0% conv. - **celtic hat**4K/yr-23.8%1.1% conv. - **celtics hats for men**6K/yr-34.4%2.9% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/celtics-hat/search-terms)
## **Top celtics hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$9K30%$14K40%$19K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**47 NBA Unisex-Adult Clean Up Adjustable Hat Cap One Size Fits All (Boston Celtics) Multi**47**$33.01**4.8★85 rev](https://www.amazon.com/dp/B0BN6NF382) [2**BOSTON CELTICS 47 CLEAN UP OSF / Black**47**$31.09**4.6★309 rev](https://www.amazon.com/dp/B073TG8GNH) [3**New Era NBA The League 9FORTY Team Color Primary Logo Adjustable Hat Cap One Size Fits All - Boston Celtics Green**New Era**$31.45**4.7★398 rev](https://www.amazon.com/dp/B0CXS34KLG) [4**E BY ELIDAN Boston Shamrock Embroidered Cotton Baseball Cap Classic Dad Hat with 3 Leaf Clover Design Adjustable Metal Buckle Strap Unstructured Low-Profile Style Kelly Green**E BY ELIDAN**$17.67**4.5★42 rev](https://www.amazon.com/dp/B0GH699NR1) [5**47 NBA Unisex Clean Up Adjustable Hat Cap - One Size (US Alpha One Size Boston Celtics White)**47**$36.72**4.7★42 rev](https://www.amazon.com/dp/B0D3J9NP2Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**E BY ELIDAN Boston Shamrock Embroidered Cotton Baseball Cap Classic Dad Hat with 3 Leaf Clover Design Adjustable Metal Buckle Strap Unstructured Low-Profile Style Black**E BY ELIDAN**$17.52**42 rev3mo ago](https://www.amazon.com/dp/B0GXGZR6NK) [**E BY ELIDAN Boston Shamrock Embroidered Cotton Baseball Cap Classic Dad Hat with 3 Leaf Clover Design Adjustable Metal Buckle Strap Unstructured Low-Profile Style Kelly Green**E BY ELIDAN**$17.67**42 rev5mo ago](https://www.amazon.com/dp/B0GH699NR1) [**47 Brand NBA Unisex Basketball Team Color Home Primary Logo Clean Up Adjustable Cap Dad Hat Adult One Size Fits All (US Alpha One Size Boston Celtics - White Boston Celtics)**47**$31.11**59 rev7mo ago](https://www.amazon.com/dp/B0G4DVZC86) [**Ultra Game Mens NBA Official Twill Snap Back Ultimate Baseball Cap Hat Boston Celtics Black One Size**Ultra Game**$22.69**990 rev9mo ago](https://www.amazon.com/dp/B0C9571GN7) [**Ultra Game Adults NBA Official Teamster Ultimate Baseball Cap Hat Boston Celtics Team Color One Size**Ultra Game**$20.72**138 rev9mo ago](https://www.amazon.com/dp/B0F1H68T4L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Original Cool Air Boston Scally Cap - Breathable Newsboy Flat Cap - 8 Panel Fitted Hat for Men - Dark Grey - ML**Boston Scally Co.**$49.71**4.6★**▲ 258%**](https://www.amazon.com/dp/B0DQRDJ7MX) [**E BY ELIDAN Boston Shamrock Embroidered Cotton Baseball Cap Classic Dad Hat with 3 Leaf Clover Design Adjustable Metal Buckle Strap Unstructured Low-Profile Style Black**E BY ELIDAN**$17.52**4.5★**▲ 256%**](https://www.amazon.com/dp/B0GXGZR6NK) [**E BY ELIDAN Boston Shamrock Embroidered Cotton Baseball Cap Classic Dad Hat with 3 Leaf Clover Design Adjustable Metal Buckle Strap Unstructured Low-Profile Style Kelly Green**E BY ELIDAN**$17.67**4.5★**▲ 226%**](https://www.amazon.com/dp/B0GH699NR1) [**New Era NBA The League 9FORTY Team Color Primary Logo Adjustable Hat Cap One Size Fits All - Boston Celtics Green**New Era**$31.45**4.7★**▲ 176%**](https://www.amazon.com/dp/B0CXS34KLG) [**Ultra Game Adults NBA Official Teamster Ultimate Baseball Cap Hat Boston Celtics Team Color One Size**Ultra Game**$20.72**4.7★**▲ 104%**](https://www.amazon.com/dp/B0F1H68T4L)
**~~View all trending →~~**
## **What buyers say about celtics hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**26%
*“Fits great”*
**Quality-Overall**20%
*“It's well-made”*
**Color**10%
*“the colors are bright”*
**Material Quality**7%
*“the material is high quality”*
**Comfort-Overall**5%
*“comfortable”*
**Value For Money**4%
*“Good price”*
**Adjustability/Rotatability/Reclining**4%
*“It has an adjustable back”*
**Breathability**3%
*“breathable”*
**Strap/String Quality**3%
*“I love that it has the cloth adjustable strap and not the plastic ones, it looks so much better and lasts longer”*
**Design-Overall**3%
*“the outline of the name is awesome”*
### **What buyers complain about **
**Size-Overall**32%
*“runs small”*
**Value For Money**18%
*“A little overpriced”*
**Color**11%
*“The color is off”*
**Material Quality**3%
*“strong material its just really big for small heads”*
**Quality-Overall**3%
*“hat was not of the Boston Scally quality”*
**Thickness**2%
*“thick as some of them”*
### **Top return reasons **
**Size-Overall**72%
**Shape/Style**6%
**Color**6%
**Advertised Vs Actual Product**4%
**Material Quality**2%
**Value For Money**2%
**Quality-Overall**2%
**Neck Fit**1%
**Defective Material/Parts**1%
**Wrinkles**1%
## **Common questions**
- **Is celtics hat profitable to sell on Amazon United States?**
- The niche generates $47K/yr across 22 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -41.2%. Flapen's verdict: Skip it (29/100).
- **How competitive is the celtics hat niche?**
- 6 brands and 22 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in celtics hat?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 4.3%.
- **When does demand for celtics hat peak?**
- Demand peaks in Mar–Dec; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the celtics hat niche?**
- Listings span $17.52–$49.71; the average listing price is $25.43 (sweet spot $15–$100). The average incumbent carries 1,626 reviews — the moat a new listing must climb.
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