---
title: "Celery Flakes — $147K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/celery-flakes"
last_updated: "2026-08-11T10:21:40.472Z"
locale: en
meta:
description: "Niche score 52/100 · $147K/yr market · 104K searches/yr · $14.10 avg price. Soft demand (-25.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $147K/yr market · 104K searches/yr · $14.10 avg price. Soft demand (-25.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Celery Flakes — $147K/yr Amazon US Niche (2026) - Flapen"
---
# **celery flakes**
**Worth a look**
Shows low returns (0.0%), but soft demand (-25.3% this quarter) keeps it on the watch list.
Market size 32Growth 12Conversion 87Competition 39Returns 100Price range 71Avg price 68Brand share 68Review moat 65Quality gap 38
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$1.81–$47.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****$14.10**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****892.88**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$147K**
$147K/yr · 104K searches
**Growth**
**Bad****-25.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, celery flakes is a $147K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **celery flakes market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **$176K–$212K**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#104**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **71%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**29%**
- McCormick22% - HAVNDRAE15% - Tone's10% - Mother Earth Products10% - Harmony House7% - Augason Farms7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.
4K3KBlack Friday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/celery-flakes/trend)
## **Top celery flakes search terms**
- **celery flakes**48K/yr-27.9%11.1% conv. - **dried celery**15K/yr-10.7%7.0% conv. - **dehydrated celery**11K/yr-32.0%7.2% conv. - **celery flakes for cooking**8K/yr-15.8%13.2% conv. - **dried celery flakes**8K/yr-23.5%11.3% conv. - **freeze dried celery**7K/yr-21.6%6.4% conv. - **celery leaves**3K/yr-18.6%3.4% conv. - **celery flakes seasoning**3K/yr-62.9%15.2% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/celery-flakes/search-terms)
## **Top celery flakes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$7K10%$15K15%$22K20%$29K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**McCormick Celery Flakes 0.5 oz**McCormick**$5.56**4.7★1,232 rev](https://www.amazon.com/dp/B01LWYH5ZT) [2**9 oz Dried Celery Flakes Natural Dehydrated Celery for Cooking Chopped Dried Vegetable for Soups Stews Salads Camping and Emergency Food Storage Vegan Gluten Free**HAVNDRAE**$13.83**4.6★67 rev](https://www.amazon.com/dp/B0GFMRL38Z) [3**Tones Celery Flakes 0.50 Ounce**Tone's**$5.94**4.5★360 rev](https://www.amazon.com/dp/B004U8S8DO) [4**Mother Earth Products Dried Celery Crosscut 9 Ounce**Mother Earth Products**$13.78**4.6★2,893 rev](https://www.amazon.com/dp/B007I9WFCC) [5**Dehydrated Diced Celery Emergency Food Supply 73 Servings 25 Year Shelf Life Great for Cooking and Snacks - Dehydrated Meals Survival Food Camping Essentials Can**Augason Farms**$20.22**4.6★2,845 rev](https://www.amazon.com/dp/B0096GFPJU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fraunitsh Dried Celery 3.52oz/100g Natural Dehydrated Celery for Cooking Chopped Diced Celery for Soups Stews Chilis Salads Stir fry and Camping Crosscut Flakes (3.52oz)**Fraunitsh**$6.97**3 rev3mo ago](https://www.amazon.com/dp/B0GWQ8WDN2) [**12 oz Dried Celery Flakes for Cooking Chopped & Diced Dehydrated Celery**JIETOREI**$15.01**11 rev3mo ago](https://www.amazon.com/dp/B0GWLJHDQF) [**Dried Celery Flakes 8oz Dehydrated Celery Chopped Dehydrated Vegetable**BXXLSGDF**$12.87**15 rev4mo ago](https://www.amazon.com/dp/B0GQSRD1DK) [**9 oz Dried Celery Flakes Natural Dehydrated Celery for Cooking Chopped Dried Vegetable for Soups Stews Salads Camping and Emergency Food Storage Vegan Gluten Free**HAVNDRAE**$13.83**67 rev6mo ago](https://www.amazon.com/dp/B0GFMRL38Z) [**Colehechr Celery Flakes 12 oz All-Natural Dried Celery for Cooking Chopped Dehydrated Vegetable for Soups Salads Stews Camping Meals and Pantry Storage Vegan & Gluten Free**Colehechr**$15.50**68 rev8mo ago](https://www.amazon.com/dp/B0FYCPPY9L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**12 oz Dried Celery Flakes for Cooking Chopped & Diced Dehydrated Celery**JIETOREI**$15.01**4.5★**▲ 435%**](https://www.amazon.com/dp/B0GWLJHDQF) [**Fraunitsh Dried Celery 3.52oz/100g Natural Dehydrated Celery for Cooking Chopped Diced Celery for Soups Stews Chilis Salads Stir fry and Camping Crosscut Flakes (3.52oz)**Fraunitsh**$6.97**4.6★**▲ 434%**](https://www.amazon.com/dp/B0GWQ8WDN2) [**Dried Celery Flakes 8oz Dehydrated Celery Chopped Dehydrated Vegetable**BXXLSGDF**$12.87**4.2★**▲ 433%**](https://www.amazon.com/dp/B0GQSRD1DK) [**9 oz Dried Celery Flakes Natural Dehydrated Celery for Cooking Chopped Dried Vegetable for Soups Stews Salads Camping and Emergency Food Storage Vegan Gluten Free**HAVNDRAE**$13.83**4.6★**▲ 243%**](https://www.amazon.com/dp/B0GFMRL38Z) [**Colehechr Celery Flakes 12 oz All-Natural Dried Celery for Cooking Chopped Dehydrated Vegetable for Soups Salads Stews Camping Meals and Pantry Storage Vegan & Gluten Free**Colehechr**$15.50**4.1★**▲ 51%**](https://www.amazon.com/dp/B0FYCPPY9L)
**~~View all trending →~~**
## **What buyers say about celery flakes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Flavor**17%
*“Good flavor”*
**Quality-Overall**11%
*“Best quality”*
**Taste-Overall**10%
*“FLAVOR: Actually remarkably flavorful”*
**Freshness**8%
*“The contents appear to be fresh”*
**Value For Money**8%
*“Excellent price”*
**Ease Of Use**6%
*“these sure come in handy”*
**Cooking Instructions**5%
*“incredibly convenient for cooking”*
**Smell**4%
*“.it smells really good”*
**Moist/Dry**3%
*“It keeps dry well after opening it as long as I close it which is nice because it comes in a jar with the turn lid that keeps it fresh longer”*
**Advertised Vs Actual Product**3%
*“As Expected”*
### **What buyers complain about **
**Size-Overall**11%
*“larger than expected”*
**Texture/Consistency-Overall**5%
*“The texture is somewhat chewy”*
**Value For Money**4%
*“It may seem pricey”*
**Taste-Overall**4%
*“I did not like the overall taste as the celery was very bitter when compared to eating fresh celery”*
**Advertised Vs Actual Product**4%
*“Not recognizable as celery”*
**Flavor**4%
*“Lacks authentic celery flavor”*
**Smell**3%
*“It smells more like a type of tea possibly”*
**Crispiness**3%
*“they of course don't have the crunch of fresh celery”*
**Hard Feel**3%
*“It is tough”*
**Ease Of Chewing/Swallowing**2%
*“they were still a little chewy/stringy”*
## **Common questions**
- **Is celery flakes profitable to sell on Amazon United States?**
- The niche generates $147K/yr across 17 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the celery flakes niche?**
- 15 brands and 36 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in celery flakes?**
- Top complaints mined from reviews: Size-Overall, Texture/Consistency-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for celery flakes peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the celery flakes niche?**
- Listings span $1.81–$47.99; the average listing price is $14.10 (sweet spot $15–$100). The average incumbent carries 893 reviews — the moat a new listing must climb.
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