---
title: "Catfish — $117K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/catfish"
last_updated: "2026-08-11T10:15:48.112Z"
locale: en
meta:
description: "Niche score 40/100 · $117K/yr market · 248K searches/yr · $12.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $117K/yr market · 248K searches/yr · $12.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Catfish — $117K/yr Amazon US Niche (2026) - Flapen"
---
# **catfish**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 53Conversion 46Competition 11Returns 100Price range 34Avg price 56Brand share 7Review moat 54Quality gap 42
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$12.76**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,328.25**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+25.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$7.57–$18.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$117K**
$117K/yr · 248K searches
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, catfish is a $117K/yr Amazon United States market (248K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **catfish market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$191K–$255K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**189**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- XFISHMAN60% - Amazon Fresh18% - FishTrip8% - kaleodam7% - Catfish Sumo3% - Seafood3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +25.5% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/catfish/trend)
## **Top catfish search terms**
- **catfish**235K/yr+25.4%2.8% conv. - **catfis**10K/yr+16.7%0.1% conv. - **bagre**3K/yr+87.2%0.5% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/catfish/search-terms)
## **Top catfish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$23K30%$35K40%$47K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Catfish-Rig-for-Bank-Fishing-Catfishing-Tackle-Floats-with-Rattler-Santee Cooper Rig Equipment(Green-2.5 inch)**XFISHMAN**$13.02**4.5★1,465 rev](https://www.amazon.com/dp/B0CBKM38DV) [2**Amazon Fresh Brand Catfish Boneless Skinless Fillet Portions Frozen Responsibly Sourced 1 Lb**Amazon Fresh**$7.57**4.6★3,141 rev](https://www.amazon.com/dp/B09486KDJQ) [3**Catfish-Rig-for-Bank-Fishing-Catfishing-Tackle-Floats-with-Rattler-Santee Cooper Rig Equipment(Green-3 inch)**XFISHMAN**$13.05**4.5★1,465 rev](https://www.amazon.com/dp/B0CBKMCQNY) [4**Catfish-Rig-for-Bank-Fishing-Catfishing-Tackle-Floats-with-Rattler-Santee Cooper Rig Equipment(Red-3 inch)**XFISHMAN**$12.98**4.5★1,465 rev](https://www.amazon.com/dp/B0CBKK9SCV) [5**FishTrip 25pcs Circle Hooks Saltwater in-Line 5X Strong Fishing Hooks for Saltwater & Freshwater Live Bait Non-Offset Wide Gap Fish Hook for Catfish Striped Bass Salmon Mackerel Tuna 3/0**FishTrip**$10.81**4.5★538 rev](https://www.amazon.com/dp/B0BYSSCMDW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Catfish Rigs Catfish Float Rigs Catfishing Tackle Santee Rig 5/0 6/0 Circle Hooks for Peg Floats Catfish (Multiple Colors 6/0 Hook * 6PCS)**kaleodam**$10.18**206 rev2y ago](https://www.amazon.com/dp/B0D5ZNQQPH) [**Catfish-Rig-for-Bank-Fishing-Catfishing-Tackle-Floats-with-Rattler-Santee Cooper Rig Equipment(Green-2.5 inch)**XFISHMAN**$13.02**1,465 rev3y ago](https://www.amazon.com/dp/B0CBKM38DV) [**Catfish-Rig-for-Bank-Fishing-Catfishing-Tackle-Floats-with-Rattler-Santee Cooper Rig Equipment(Green-3 inch)**XFISHMAN**$13.05**1,465 rev3y ago](https://www.amazon.com/dp/B0CBKMCQNY) [**Catfish-Rig-for-Bank-Fishing-Catfishing-Tackle-Floats-with-Rattler-Santee Cooper Rig Equipment(Red-3 inch)**XFISHMAN**$12.98**1,465 rev3y ago](https://www.amazon.com/dp/B0CBKK9SCV) [**FishTrip 25pcs Circle Hooks Saltwater in-Line 5X Strong Fishing Hooks for Saltwater & Freshwater Live Bait Non-Offset Wide Gap Fish Hook for Catfish Striped Bass Salmon Mackerel Tuna 3/0**FishTrip**$10.81**538 rev3y ago](https://www.amazon.com/dp/B0BYSSCMDW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Catfish-Rig-for-Bank-Fishing-Catfishing-Tackle-Floats-with-Rattler-Santee Cooper Rig Equipment(Red-3 inch)**XFISHMAN**$12.98**4.5★**▲ 74%**](https://www.amazon.com/dp/B0CBKK9SCV) [**Catfish Rigs Catfish Float Rigs Catfishing Tackle Santee Rig 5/0 6/0 Circle Hooks for Peg Floats Catfish (Multiple Colors 6/0 Hook * 6PCS)**kaleodam**$10.18**4.4★**▲ 67%**](https://www.amazon.com/dp/B0D5ZNQQPH) [**FishTrip 25pcs Circle Hooks Saltwater in-Line 5X Strong Fishing Hooks for Saltwater & Freshwater Live Bait Non-Offset Wide Gap Fish Hook for Catfish Striped Bass Salmon Mackerel Tuna 3/0**FishTrip**$10.81**4.5★**▲ 55%**](https://www.amazon.com/dp/B0BYSSCMDW) [**Heavyweight Catfish Hooks - Offset Octopus Circle Hooks - 25 Pack (8/0)**Catfish Sumo**$18.89**4.6★**▲ 52%**](https://www.amazon.com/dp/B079XR77D5) [**Catfish-Rig-for-Bank-Fishing-Catfishing-Tackle-Floats-with-Rattler-Santee Cooper Rig Equipment(Green-2.5 inch)**XFISHMAN**$13.02**4.5★**▲ 41%**](https://www.amazon.com/dp/B0CBKM38DV)
**~~View all trending →~~**
## **What buyers say about catfish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Amazing quality”*
**Taste-Overall**16%
*“they taste fresh”*
**Advertised Vs Actual Product**16%
*“As shown”*
**Freshness**14%
*“So fresh”*
**Value For Money**13%
*“Reasonably priced”*
**Efficiency**11%
*“Works great”*
**Suitability Beginner**1%
*“Excellent to get you started with this rig”*
**Color**1%
*“colorful ordered the green”*
**Flavor**1%
*“The taste and quality flavorfull”*
**Buoyancy**1%
*“They are pretty solid, float, and are visible so long as you dont put too much bait on”*
### **What buyers complain about **
**Value For Money**23%
*“Expensive for what you get”*
**Strength**10%
*“Stronger than I thought”*
**Advertised Vs Actual Product**10%
*“Size wasnt what it said in description”*
**Storage Temperature**10%
*“I threw out the rest I had frozen”*
**Taste-Overall**5%
*“Didn't like the taste”*
**Buoyancy**5%
*“they dont float well or rattle at all”*
**Texture/Consistency-Overall**5%
*“The texture was ok I wouldnt buy again”*
**Smell**5%
*“It had a strong odor definitely wasnt fresh on top of having bones in it”*
**Rope/Wire Tangling**5%
*“The wires are not wrapped at all”*
**Quality-Overall**5%
*“Junk”*
### **Top return reasons **
**Size-Overall**68%
**Advertised Vs Actual Product**9%
**Instructions/User Manual/Troubleshooting**6%
**Sharpness**5%
**Functionality-Overall**5%
**Quality-Overall**2%
**Weight Heavy**1%
**Add-Ons/Attachments**1%
**Value For Money**1%
**Water Resistance**0%
## **Common questions**
- **Is catfish profitable to sell on Amazon United States?**
- The niche generates $117K/yr across 8 tracked products. 90-day search growth is +25.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the catfish niche?**
- 6 brands and 189 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in catfish?**
- Top complaints mined from reviews: Value For Money, Strength, Advertised Vs Actual Product. The return rate is 0.1%.
- **When does demand for catfish peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the catfish niche?**
- Listings span $7.57–$18.89; the average listing price is $12.76 (sweet spot $15–$100). The average incumbent carries 1,328 reviews — the moat a new listing must climb.
## **Related niches in Sports & Outdoors**
- 74 [**hydrogen water**](https://flapen.com/research/us/sports-outdoors/hydrogen-water)$6.6M/yr-20.2%**Worth a look**- 74 [**england soccer jersey**](https://flapen.com/research/us/sports-outdoors/england-soccer-jersey)$141K/yr>1,000%**Worth a look**- 74 [**argentina jersey**](https://flapen.com/research/us/sports-outdoors/argentina-jersey)$309K/yr>1,000%**Worth a look**- 74 [**frisbee**](https://flapen.com/research/us/sports-outdoors/frisbee)$1.9M/yr+59.7%**Launch it**- 75 [**trampoline basketball hoop**](https://flapen.com/research/us/sports-outdoors/trampoline-basketball-hoop)$2.3M/yr+49.2%**Launch it**- 75 [**golf glove**](https://flapen.com/research/us/sports-outdoors/golf-glove)$4.1M/yr+62.5%**Launch it**[**All Sports & Outdoors niches **](https://flapen.com/research/us/sports-outdoors)