---
title: "Carolina Panthers — $202K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/carolina-panthers"
last_updated: "2026-08-11T09:37:38.470Z"
locale: en
meta:
description: "Niche score 51/100 · $202K/yr market · 631K searches/yr · $25.59 avg price. Weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $202K/yr market · 631K searches/yr · $25.59 avg price. Weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Carolina Panthers — $202K/yr Amazon US Niche (2026) - Flapen"
---
# **carolina panthers**
**Worth a look**
Shows a sweet-spot price point ($25.59 avg), but weak search conversion (1.3%) keeps it on the watch list.
Market size 40Growth 22Conversion 16Competition 87Returns 69Price range 85Avg price 95Brand share 74Review moat 27Quality gap 21
**Avg price**
**Incredible****$25.59**
avg listing price — sweet spot $15–$100
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Price range**
**Great****$7.56–$66.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$202K**
$202K/yr · 631K searches
**Review moat**
**Okay****3,831.28**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, carolina panthers is a $202K/yr Amazon United States market (631K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **carolina panthers market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$205K–$256K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#920**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **78%**
- **Out of stock**
- **17.7%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**27 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**60%**
Top 20: 95%
**Top-5 click share**
**28%**
Top 20: 61%
**Open market**
**34%**
- New Era20% - Rico Industries12% - FOCO11% - YouTheFan9% - Northwest8% - Terojnkl6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.
70K50KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 15.9×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/carolina-panthers/trend)
## **Top carolina panthers search terms**
- **carolina panthers**334K/yr-1.7%0.5% conv. - **carolina panthers merch**68K/yr+6.3%1.4% conv. - **panthers**95K/yr-38.7%0.2% conv. - **panthers merch**39K/yr-20.2%1.2% conv. - **carolina panthers gifts**13K/yr+32.6%0.8% conv. - **carolina panthers gifts for men**12K/yr+13.4%1.5% conv. - **carolina panthers decor**7K/yr-1.3%0.7% conv. - **panthers gifts for men**7K/yr+103.3%1.6% conv. - **carolina panther**8K/yr+7.6%0.7% conv. - **panthers football**10K/yr-22.9%2.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/carolina-panthers/search-terms)
## **Top carolina panthers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6K6%$12K9%$18K12%$24K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Era NFL 9FIFTY Black White Adjustable Snapback Hat Cap One Size Fits All (Carolina Panthers)**New Era**$39.86**4.7★529 rev](https://www.amazon.com/dp/B0CKS4V25K) [2**New Era NFL Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (Carolina Panthers)**New Era**$36.39**4.7★2,708 rev](https://www.amazon.com/dp/B09CHGSHPY) [3**Terojnkl Embroidered City Football Hat Men Women Unisex Fans Baseball Cap**Terojnkl**$18.64**4.6★572 rev](https://www.amazon.com/dp/B0CQZYD8X1) [4**Northwest NFL Carolina Panthers Adult Unisex Silk Touch Bathrobe Large/X-Large Black Officially Licensed Loungewear Soft Plush Polyester**Northwest**$42.23**4.6★17,559 rev](https://www.amazon.com/dp/B016N09WQS) [5**Lokai Silicone Beaded Bracelet for Men & Women NFL Football Collection - Carolina Panthers Logo Medium - Silicone Jewelry Fashion Bracelet Slides-On for Comfortable Fit**Lokai**$23.73**4.6★2,452 rev](https://www.amazon.com/dp/B09CLSR2TB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New Era Mens Black Carolina Panthers 9FIFTY Snapback Hat**New Era**$39.10**4 rev3mo ago](https://www.amazon.com/dp/B0GXZSY9XC) [**Top Cup NFL Carolina Panthers 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA**Top Cup**$22.76**727 rev5mo ago](https://www.amazon.com/dp/B0GKHP2GK7) [**Game Day Tee | Panther Football Shirt Sports Fan for Men Woman Boys and Girls Team Black**GENERIC**$13.97**0 rev7mo ago](https://www.amazon.com/dp/B0G6XM6Y1C) [**YouTheFan Officially-licensed NFL Carolina Panthers Stadium Series 3D Wall Art - multi-layer team stadium replica detailed sports fan gift indoor decor**YouTheFan**$26.37**175 rev1y ago](https://www.amazon.com/dp/B0F9B23MLS) [**New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (US Alpha One Size Carolina Panthers)**New Era**$36.09**948 rev2y ago](https://www.amazon.com/dp/B0D5G3WRBS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New Era Mens Black Carolina Panthers 9FIFTY Snapback Hat**New Era**$39.10**5.0★**▲ 457%**](https://www.amazon.com/dp/B0GXZSY9XC) [**FOCO NFL Football Team Color Chest Stripe Mens Polo Shirt Carolina Panthers X-Large**FOCO**$43.58**4.4★**▲ 433%**](https://www.amazon.com/dp/B09MR7Y38D) [**Lokai Silicone Beaded Bracelet for Men & Women NFL Football Collection - Carolina Panthers Logo Extra Large - Silicone Jewelry Fashion Bracelet Slides-On for Comfortable Fit**Lokai**$24.43**4.6★**▲ 380%**](https://www.amazon.com/dp/B09CLV58P9) [**New Era NFL 9FIFTY Black White Adjustable Snapback Hat Cap One Size Fits All (Carolina Panthers)**New Era**$39.86**4.7★**▲ 370%**](https://www.amazon.com/dp/B0CKS4V25K) [**New Era NFL Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (Carolina Panthers)**New Era**$36.39**4.7★**▲ 364%**](https://www.amazon.com/dp/B09CHGSHPY)
**~~View all trending →~~**
## **What buyers say about carolina panthers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**45%
*“Very well made”*
**Color**20%
*“the color is perfect”*
**Value For Money**8%
*“GREAT DEAL”*
**Advertised Vs Actual Product**8%
*“As described”*
**Durability**5%
*“its still wearable”*
**Comfort-Overall**4%
*“I definitely love them they comfortable fit just right im walking on Air”*
**Absorbency**3%
*“Absorbs water well”*
**Thickness**2%
*“Very nice towel thick great size”*
**Design-Overall**1%
*“The design looks fantastic”*
**Leak-Proof**1%
*“so I don't have to worry about leaks”*
### **What buyers complain about **
**Size-Overall**39%
*“RUNS SMALL- VERY SMALL”*
**Quality-Overall**22%
*“it looks cheap”*
**Thickness**17%
*“really wish that it wouldve been thicker as it is a beach towel”*
**Shape/Style**8%
*“The hat was not my style...extremely flat brimmed”*
**Value For Money**8%
*“It was also pretty expensive”*
### **Top return reasons **
**Size-Overall**56%
**Advertised Vs Actual Product**7%
**Thin**5%
**Quality-Overall**5%
**Value For Money**5%
**Length**3%
**Defective Material/Parts**3%
**Material Quality**3%
**Compatibility-Overall**2%
**Color**2%
## **Common questions**
- **Is carolina panthers profitable to sell on Amazon United States?**
- The niche generates $202K/yr across 65 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the carolina panthers niche?**
- 27 brands and 17 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in carolina panthers?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 2.2%.
- **When does demand for carolina panthers peak?**
- Demand peaks in Nov–Dec; the busiest month runs 15.9× the quietest.
- **What does it cost to enter the carolina panthers niche?**
- Listings span $7.56–$66.17; the average listing price is $25.59 (sweet spot $15–$100). The average incumbent carries 3,831 reviews — the moat a new listing must climb.
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