---
title: "Card Table — $9.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/card-table"
last_updated: "2026-08-07T02:35:33.180Z"
locale: en
meta:
description: "Niche score 73/100 · $9.7M/yr market · 8.1M searches/yr · $53.88 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 73/100 · $9.7M/yr market · 8.1M searches/yr · $53.88 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Card Table — $9.7M/yr Amazon US Niche (2026) - Flapen"
---
# **card table**
**Launch it**
A $9.7M/yr market growing +50.1% this quarter with returns at 2.1% — clears our launch bar.
Market size 100Growth 69Conversion 28Competition 95Returns 72Price range 48Avg price 92Brand share 96Review moat 45Quality gap 43
**Market size**
**Incredible****$9.7M**
$9.7M/yr · 8.1M searches
**Brand share**
**Incredible****33%**
top-5 brand share — no brand owns this niche
**Competition**
**Incredible****20%**
top-5 click share — an open shelf
**Avg price**
**Great****$53.88**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+50.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$18.30–$188.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,968.9**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, card table is a $9.7M/yr Amazon United States market (8.1M searches/yr). The top 5 brands hold 33% of demand. Demand peaks in May–Jun–Nov. Verdict: Launch it — 73/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **card table market data**
- **Units sold / yr**
- **200K–250K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$10.8M–$13.5M**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **89%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**68 **▼falling
**Sellers**
**132**
**Top-5 brand share**
**33%**
Top 20: 73%
**Top-5 click share**
**20%**
Top 20: 47%
**Open market**
**62%**
- Our Modern Space11% - Byliable7% - VILLEY6% - Amazon Basics5% - Grope5% - BestOffice4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +50.1% search growth over the last 90 days.
250K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Nov · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/card-table/trend)
## **Top card table search terms**
- **outdoor table**1.4M/yr+57.1%0.3% conv. - **camping table**1.4M/yr+111.8%1.0% conv. - **card table**1.4M/yr-10.2%2.0% conv. - **folding table 6ft**498K/yr+50.4%3.2% conv. - **6ft folding table**373K/yr+61.3%3.3% conv. - **camping table foldable**319K/yr+90.0%1.0% conv. - **outdoor tables**207K/yr+68.4%0.2% conv. - **folding camping table**221K/yr+79.8%0.9% conv. - **camping tables**190K/yr+94.9%0.9% conv. - **6 foot folding table**251K/yr+44.4%4.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/card-table/search-terms)
## **Top card table products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$193K4%$386K6%$580K8%$773K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Grope Portable Camping Table with Aluminum Table Top Folding Beach Table Easy to Carry Prefect for Outdoor Picnic BBQ Cooking Festival Beach Home Use (Black-S)**Grope**$21.12**4.2★1,515 rev](https://www.amazon.com/dp/B07V2NWMRR) [2**hediya 2 Pack Portable Camping Table Foldable Ultralight Small Folding Beach Table with Carry Bag for Outdoor Travel Beach Camp Picnic BBQ Cooking Festival Boat Home Use (Black-S)**hediya**$30.48**4.4★174 rev](https://www.amazon.com/dp/B0GCDTYX7V) [3**VILLEY Portable Camping Side Table Ultralight Aluminum Folding Beach Table with Carry Bag for Outdoor Cooking Picnic Camp Boat Travel**VILLEY**$22.97**4.5★4,203 rev](https://www.amazon.com/dp/B09STL29DQ) [4**Byliable Camping Table Folding Portable Camp Aluminum Fold Up Lightweight Roll Up Table Adjustable Height with Carry Bag Indoor Outdoor for Camping Picnic Backyard BBQ Patio Black**Byliable**$62.33**4.7★348 rev](https://www.amazon.com/dp/B0DPW7RFC7) [5**CampLand Outdoor Folding CampingTable with Aluminum Lightweight Height Adjustable with Storage Organizer Picnic Table for BBQ Party Camping (Black)**CampLand**$57.04**4.3★3,108 rev](https://www.amazon.com/dp/B08QHVQ1C2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Pack of 6 Feet Foldable Table with Built in Handle & Steel Legs | Heavy Duty Portable | Perfect for Party Dining Wedding Events Picnic Indoor Outdoor Camping Utility Temporary**Our Modern Space**$99.38**4,268 rev3mo ago](https://www.amazon.com/dp/B0GY5QLR3K) [**Sweetcrispy 4 FT Folding Picnic Table Easy to Fold and Store Foldable Table for Camping Picnic Dining Party Kitchen Outdoor Indoor with Carrying Handle**Sweetcrispy**$36.42**98 rev3mo ago](https://www.amazon.com/dp/B0GWGQP7ZP) [**hediya 2 Pack Portable Camping Table Foldable Ultralight Small Folding Beach Table with Carry Bag for Outdoor Travel Beach Camp Picnic BBQ Cooking Festival Boat Home Use (Black-S)**hediya**$30.48**174 rev5mo ago](https://www.amazon.com/dp/B0GCDTYX7V) [**Our Modern Space 34 Square Foldable Table with Built in Handle & Steel Legs | Heavy Duty Portable | Perfect for Party Dining Wedding Events Picnic Indoor Outdoor Camping Utility Temporary**Our Modern Space**$48.27**4,268 rev10mo ago](https://www.amazon.com/dp/B0FPDKRSQZ) [**Ortus Collective Folding Table 6 Foot - Heavy Duty 330LBS Capacity Sturdy & Foldable Design with Safety Lock - Portable Tables Folding for Camping Party Indoor & Outdoor Use 1 Pack**Ortus Collective**$39.17**237 rev1y ago](https://www.amazon.com/dp/B0FH63X6ZR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 Pack of 6 Feet Foldable Table with Built in Handle & Steel Legs | Heavy Duty Portable | Perfect for Party Dining Wedding Events Picnic Indoor Outdoor Camping Utility Temporary**Our Modern Space**$99.38**4.5★**▲ 177%**](https://www.amazon.com/dp/B0GY5QLR3K) [**Sweetcrispy 4 FT Folding Picnic Table Easy to Fold and Store Foldable Table for Camping Picnic Dining Party Kitchen Outdoor Indoor with Carrying Handle**Sweetcrispy**$36.42**4.4★**▲ 176%**](https://www.amazon.com/dp/B0GWGQP7ZP) [**hediya 2 Pack Portable Camping Table Foldable Ultralight Small Folding Beach Table with Carry Bag for Outdoor Travel Beach Camp Picnic BBQ Cooking Festival Boat Home Use (Black-S)**hediya**$30.48**4.4★**▲ 143%**](https://www.amazon.com/dp/B0GCDTYX7V) [**Camp Field Camping Folding Aluminum Table with Adjustable Legs Outdoor Picnic Foldable Table for Travel Beach Backyards BBQ Party and Gift... (White)**Camp Field**$55.44**4.3★**▲ 120%**](https://www.amazon.com/dp/B07K7DY22F) [**Bonnlo Folding Table 6ft Portable Collapsible Plastic White Long Tables for Party Camping Banquet Craft Dining Wedding Outdoor and Indoor Use**Bonnlo**$48.08**4.5★**▲ 84%**](https://www.amazon.com/dp/B0D8GTVL3G)
**~~View all trending →~~**
## **What buyers say about card table**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Strength**18%
*“Table is sturdy”*
**Assembly/Installation**12%
*“Easy Assembly”*
**Quality-Overall**10%
*“Excellent Quality”*
**Value For Money**6%
*“Great Buy”*
**Size-Overall**6%
*“its the perfect height”*
**Weight Light**5%
*“Loved that this a very lightweight piece”*
**Advertised Vs Actual Product**5%
*“Exactly as pictured”*
**Ease Of Use**4%
*“easy to handle”*
**Portability**4%
*“Portable Table”*
**Storage Capacity**3%
*“Great capacity”*
### **What buyers complain about **
**Strength**11%
*“Very flimsy”*
**Quality-Overall**10%
*“Poor quality control”*
**Size-Overall**9%
*“Too short”*
**Assembly/Installation**6%
*“Assembly difficult”*
**Weight Heavy**5%
*“It's a bit heavy”*
**Durability**5%
*“Broke quickly”*
**Value For Money**3%
*“Sometimes Cheaper Really Isn't the Best”*
**Ease Of Use**3%
*“Difficult to fold”*
**Material Quality**2%
*“Cheap material”*
**Advertised Vs Actual Product**2%
*“Not as described”*
### **Top return reasons **
**Size-Overall**34%
**Strength**8%
**Defective Material/Parts**6%
**Advertised Vs Actual Product**6%
**Weight Heavy**5%
**Value For Money**5%
**Quality-Overall**4%
**Mechanism Issues**4%
**Assembly/Installation**4%
**Height**4%
## **Common questions**
- **Is card table profitable to sell on Amazon United States?**
- The niche generates $9.7M/yr across 120 tracked products. 27 of 30 products launched in the last 360 days are still selling. 90-day search growth is +50.1%. Flapen's verdict: Launch it (73/100).
- **How competitive is the card table niche?**
- 68 brands and 132 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 33% of demand.
- **What do buyers complain about in card table?**
- Top complaints mined from reviews: Strength, Quality-Overall, Size-Overall. The return rate is 2.1%.
- **When does demand for card table peak?**
- Demand peaks in May–Jun–Nov; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the card table niche?**
- Listings span $18.30–$188.64; the average listing price is $53.88 (sweet spot $15–$100). The average incumbent carries 1,969 reviews — the moat a new listing must climb.
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