---
title: "Capture the Flag — $186K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/capture-the-flag"
last_updated: "2026-08-11T10:23:32.447Z"
locale: en
meta:
description: "Niche score 47/100 · $186K/yr market · 158K searches/yr · $38.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $186K/yr market · 158K searches/yr · $38.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Capture the Flag — $186K/yr Amazon US Niche (2026) - Flapen"
---
# **capture the flag**
**Skip it**
Strong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Market size 37Growth 60Conversion 38Competition 33Returns 46Price range 87Avg price 95Brand share 32Review moat 74Quality gap 30
**Avg price**
**Incredible****$38.91**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.77–$73.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****555.4**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+36.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$186K**
$186K/yr · 158K searches
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, capture the flag is a $186K/yr Amazon United States market (158K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **capture the flag market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$156K–$195K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#283**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**11%**
- HASITE34% - Starlux Games27% - Libima14% - Squad Hero7% - BORNEW4% - House of Marbles3% - Open — no brand owns it (4 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +36.1% search growth over the last 90 days.
6K4KHoliday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/capture-the-flag/trend)
## **Top capture the flag search terms**
- **capture the flag**81K/yr+30.2%1.8% conv. - **capture the flag set**30K/yr+73.0%2.1% conv. - **capture the flag glow in the dark**22K/yr+13.3%3.7% conv. - **glow in the dark capture the flag**11K/yr+60.6%4.2% conv. - **capture the flag game**10K/yr+15.0%1.7% conv. - **glow in the dark flag**4K/yr+45.6%0.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/capture-the-flag/search-terms)
## **Top capture the flag products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$19K20%$37K30%$56K40%$75K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Flag Football Belts - 2 Sets of Adjustable Flag Football Set Contains 6 Football Flags Perfect for Youth Adults and Children To Capture The Flag**HASITE**$8.77**4.5★189 rev](https://www.amazon.com/dp/B0DRFRH7M1) [2**Redux: The Original Glow in The Dark Capture The Flag Game | Ages 8+ | Outdoor Games for Kids and Teens | Glow in the Dark Games | Sports Gifts for Boys | Alternative to Laser Tag Guns & Flag Football**Starlux Games**$58.27**4.6★3,397 rev](https://www.amazon.com/dp/B00XK9C4H0) [3**Flag Football Belts - 14 Sets of Adjustable Flag Football Set Contains 42 Football Flags and Storage Bag Perfect for Youth Adults and Children To Capture The Flag**HASITE**$28.59**4.5★189 rev](https://www.amazon.com/dp/B0DDTQ2CB9) [4**6 Sets Blue and Red 6 Set LED Flag Football Belts Set Glow in The Dark Light up Adjustable Capture Flag Outdoor Beach Games Football Party**Libima**$38.72**4.5★3 rev](https://www.amazon.com/dp/B0FF3Y5WVD) [5**Capture the Flag Glow in the Dark Game Set - Yard Outdoor Games for Kids Ages 8 10 11 12 Old - Fun Lawn Summer Family Game for Boys & Teen Boys - Birthday Gifts - Camping and Backyard Adventures**Squad Hero**$48.36**4.1★41 rev](https://www.amazon.com/dp/B0F9XHZSKG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Libima 6 Sets Yellow and Red 6 Set LED Flag Football Belts Set Glow in The Dark Light up Adjustable Capture Flag Outdoor Beach Games Football Party**Libima**$34.72**3 rev7mo ago](https://www.amazon.com/dp/B0G523MJVS) [**House of Marbles Adventurers Capture the Flag**House of Marbles**$28.09**6 rev1y ago](https://www.amazon.com/dp/B0FFTPBXBY) [**6 Sets Blue and Red 6 Set LED Flag Football Belts Set Glow in The Dark Light up Adjustable Capture Flag Outdoor Beach Games Football Party**Libima**$38.72**3 rev1y ago](https://www.amazon.com/dp/B0FF3Y5WVD) [**Capture the Flag Glow in the Dark Game Set - Yard Outdoor Games for Kids Ages 8 10 11 12 Old - Fun Lawn Summer Family Game for Boys & Teen Boys - Birthday Gifts - Camping and Backyard Adventures**Squad Hero**$48.36**41 rev1y ago](https://www.amazon.com/dp/B0F9XHZSKG) [**Flag Football Belts - 2 Sets of Adjustable Flag Football Set Contains 6 Football Flags Perfect for Youth Adults and Children To Capture The Flag**HASITE**$8.77**189 rev1y ago](https://www.amazon.com/dp/B0DRFRH7M1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Libima 6 Sets Yellow and Red 6 Set LED Flag Football Belts Set Glow in The Dark Light up Adjustable Capture Flag Outdoor Beach Games Football Party**Libima**$34.72**4.5★**▲ 157%**](https://www.amazon.com/dp/B0G523MJVS) [**Flag Football Belts - 2 Sets of Adjustable Flag Football Set Contains 6 Football Flags Perfect for Youth Adults and Children To Capture The Flag**HASITE**$8.77**4.5★**▲ 139%**](https://www.amazon.com/dp/B0DRFRH7M1) [**Hilhook Flag Football Belts 14 Player Flag Football Set with 42 Flags for Kids Youth and Adults Training Equipment**Hilhook**$33.72**4.6★**▲ 113%**](https://www.amazon.com/dp/B0BD6RDWC6) [**6 Sets Blue and Red 6 Set LED Flag Football Belts Set Glow in The Dark Light up Adjustable Capture Flag Outdoor Beach Games Football Party**Libima**$38.72**4.5★**▲ 106%**](https://www.amazon.com/dp/B0FF3Y5WVD) [**Flag Football Belts - 14 Sets of Adjustable Flag Football Set Contains 42 Football Flags and Storage Bag Perfect for Youth Adults and Children To Capture The Flag**HASITE**$28.59**4.5★**▲ 86%**](https://www.amazon.com/dp/B0DDTQ2CB9)
**~~View all trending →~~**
## **What buyers say about capture the flag**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**39%
*“Fun for the entire family”*
**Quality-Overall**18%
*“Quality belt and flags”*
**Value For Money**10%
*“Good price”*
**Size-Overall**5%
*“Fit well”*
**Durability**5%
*“Great quality and super durable”*
**Ease Of Use**4%
*“Easy to use”*
**Adhesion/Stickiness**3%
*“Easy to attach and detach”*
**Material Quality**2%
*“The material feels durable”*
**Color**2%
*“the bright colors make them easy to see on the field”*
**Creativity**1%
*“Lots of room to let children's imaginations take the reins”*
### **What buyers complain about **
**Durability**20%
*“due to the tearing off”*
**Quality-Overall**10%
*“Its to expensive for the quality you get”*
**Size-Overall**10%
*“The base and jail markers were smaller that I thought they would be”*
**Value For Money**7%
*“The cheapest are $7 for 10 of them”*
**Battery Life**7%
*“this type of battery costs a fortune to replace”*
**Assembly/Installation**7%
*“not the 2 top screws or it will be very hard to put the unit back together”*
### **Top return reasons **
**Size-Overall**22%
**Value For Money**13%
**Advertised Vs Actual Product**12%
**Defective Material/Parts**12%
**Material Quality**6%
**Quality-Overall**4%
**Brightness/Shine/Glow**4%
**Product Condition**4%
**Durability**3%
**Functionality-Overall**3%
## **Common questions**
- **Is capture the flag profitable to sell on Amazon United States?**
- The niche generates $186K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +36.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the capture the flag niche?**
- 10 brands and 14 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in capture the flag?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 3.3%.
- **When does demand for capture the flag peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the capture the flag niche?**
- Listings span $8.77–$73.00; the average listing price is $38.91 (sweet spot $15–$100). The average incumbent carries 555 reviews — the moat a new listing must climb.
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