---
title: "Search terms — camping soap - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/camping-soap/search-terms"
last_updated: "2026-08-07T13:05:04.238Z"
locale: en
meta:
  description: "Niche score 51/100 · $87K/yr market · 75K searches/yr · $10.58 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $87K/yr market · 75K searches/yr · $10.58 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — camping soap - Flapen"
---

# **camping soap**

**Worth a look**

Shows demand growing +138.9% this quarter, but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 22Growth 96Conversion 90Competition 26Returns 96Price range 38Avg price 38Brand share 40Review moat 24Quality gap 21

**Growth**

**Incredible****+138.9%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$10.58**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$5.98–$20.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****6,701.33**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$87K**

$87K/yr · 75K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")

## Search terms