---
title: "Products — byu - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/byu/products"
last_updated: "2026-08-10T18:37:19.799Z"
locale: en
meta:
  description: "Niche score 37/100 · $112K/yr market · 278K searches/yr · $32.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 37/100 · $112K/yr market · 278K searches/yr · $32.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — byu - Flapen"
---

# **byu**

**Skip it**

Weak search conversion (1.2%) — this niche doesn't clear our bar today.

Market size 27Growth 18Conversion 15Competition 23Returns 42Price range 86Avg price 95Brand share 46Review moat 90Quality gap 27

**Avg price**

**Incredible****$32.79**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****191**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$14.44–$110.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****3.6%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$112K**

$112K/yr · 278K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-14.1%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Products