---
title: "Byu — $112K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/byu"
last_updated: "2026-08-06T11:42:16.357Z"
locale: en
meta:
description: "Niche score 37/100 · $112K/yr market · 278K searches/yr · $32.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $112K/yr market · 278K searches/yr · $32.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Byu — $112K/yr Amazon US Niche (2026) - Flapen"
---
# **byu**
**Skip it**
Weak search conversion (1.2%) — this niche doesn't clear our bar today.
Market size 27Growth 18Conversion 15Competition 23Returns 42Price range 86Avg price 95Brand share 46Review moat 90Quality gap 27
**Avg price**
**Incredible****$32.79**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****191**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$14.44–$110.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$112K**
$112K/yr · 278K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-14.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, byu is a $112K/yr Amazon United States market (278K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **byu market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$164K–$197K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#16,981**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **9.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**17%**
- Fan Frenzy Gifts43% - TCK11% - Eagles Wings9% - Pro Sport Brand8% - Elite Authentics6% - Branded Bills5% - Open — no brand owns it (4 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.
23K18KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.0×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/byu/trend)
## **Top byu search terms**
- **byu**131K/yr-31.0%0.2% conv. - **byu merchandise**45K/yr+53.1%0.4% conv. - **byu hat**37K/yr-5.5%0.6% conv. - **byu merch**17K/yr-7.0%0.3% conv. - **byu football**19K/yr-26.6%0.0% conv. - **byu gifts**7K/yr+0.8%0.3% conv. - **byu gear**8K/yr-16.7%0.3% conv. - **byu hats mens**6K/yr+19.9%1.1% conv. - **byu hats**5K/yr-13.0%0.2% conv. - **byu cougars merchandise**4K/yr-70.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/byu/search-terms)
## **Top byu products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$17K30%$34K45%$50K60%$67K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fan Frenzy Gifts BYU Mens Logos Tie Officially Licensed Brigham Young University Cougars Tie**Fan Frenzy Gifts**$27.70**4.6★106 rev](https://www.amazon.com/dp/B07FXRRKPG) [2**TCK BYU Cougars Crew Socks - Mens & Womens NCAA Fan Apparel - Mayhem (Royal/White Made in USA Large)**TCK**$17.93**4.8★1,621 rev](https://www.amazon.com/dp/B0FL7WYXB1) [3**Eagles Wings Cougars Ties Mens College BYU Sports Necktie (Rhodes Microfiber)**Eagles Wings**$29.06**4.6★19 rev](https://www.amazon.com/dp/B06X9XWN1K) [4**BYU Cougars Arch Over Navy Officially Licensed Adjustable Baseball Hat**Elite Authentics**$20.98**4.6★3 rev](https://www.amazon.com/dp/B0CHN4FG9T) [5**Branded Bills Officially Licensed x Brigham Young Cougars White 5-Panel BYU Cougars PVC**Branded Bills**$42.13**4.3★88 rev](https://www.amazon.com/dp/B0G1F5JD24)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Warm Pals Cosmo the Cougar Brigham Young University Mascot BYU - Heatable Coolable Bedtime Comfort Plushie 1.5lbs - Cozy Microwavable Lavender Scented Plush Toys - Stuffed Animal Officially Licensed**Warm Pals**$31.80**3 rev8mo ago](https://www.amazon.com/dp/B0G3SSDTZG) [**Branded Bills Officially Licensed x Brigham Young Cougars White 5-Panel BYU Cougars PVC**Branded Bills**$42.13**88 rev8mo ago](https://www.amazon.com/dp/B0G1F5JD24) [**TCK BYU Cougars Crew Socks - Mens & Womens NCAA Fan Apparel - Mayhem (Royal/White Made in USA Large)**TCK**$17.93**1,621 rev11mo ago](https://www.amazon.com/dp/B0FL7WYXB1) [**YouTheFan Officially-licensed NCAA BYU Cougars Stadium Series 3D Wall Art - multi-layer team stadium replica detailed sports fan gift indoor decor**YouTheFan**$28.91**155 rev1y ago](https://www.amazon.com/dp/B0F9B34ZY2) [**Collegiate Primary Color Relaxed Fit Adjustable Hats (US Alpha One Size BYU)**Pro Sport Brand**$24.80**86 rev1y ago](https://www.amazon.com/dp/B0F5SQ831B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Branded Bills Officially Licensed x Brigham Young Cougars White 5-Panel BYU Cougars PVC**Branded Bills**$42.13**4.3★**▲ 63%**](https://www.amazon.com/dp/B0G1F5JD24) [**TCK BYU Cougars Crew Socks - Mens & Womens NCAA Fan Apparel - Mayhem (Royal/White Made in USA Large)**TCK**$17.93**4.8★**▲ 44%**](https://www.amazon.com/dp/B0FL7WYXB1) [**Warm Pals Cosmo the Cougar Brigham Young University Mascot BYU - Heatable Coolable Bedtime Comfort Plushie 1.5lbs - Cozy Microwavable Lavender Scented Plush Toys - Stuffed Animal Officially Licensed**Warm Pals**$31.80**4.6★**▲ 18%**](https://www.amazon.com/dp/B0G3SSDTZG) [**Eagles Wings Cougars Ties Mens College BYU Sports Necktie (Rhodes Microfiber)**Eagles Wings**$29.06**4.6★**▲ 17%**](https://www.amazon.com/dp/B06X9XWN1K) [**BYU Cougars Arch Over Navy Officially Licensed Adjustable Baseball Hat**Elite Authentics**$20.98**4.6★**▲ 16%**](https://www.amazon.com/dp/B0CHN4FG9T)
**~~View all trending →~~**
## **What buyers say about byu**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**17%
*“The lavender scent is nice as well”*
**Comfort-Overall**17%
*“it does feel very comfortable and stays warm and comforting for a long time”*
**Weight Light**13%
*“I love the weighted feel of it”*
**Size-Overall**13%
*“It is literally the perfect size for my kiddos”*
**Soft Feel**13%
*“the fur is sooooo soft”*
**Quality-Overall**13%
*“It is such a good quality warm pal”*
### **What buyers complain about **
**Stitch/Finish/Polish**33%
*“Sewing wasn't great”*
### **Top return reasons **
**Size-Overall**58%
**Material Quality**13%
**Shape/Style**5%
**Quality-Overall**5%
**Length**5%
**Print Quality**5%
**Waist Fit**5%
**Defective Material/Parts**5%
**Chain/Key Quality**3%
## **Common questions**
- **Is byu profitable to sell on Amazon United States?**
- The niche generates $112K/yr across 13 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Skip it (37/100).
- **How competitive is the byu niche?**
- 10 brands and 13 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in byu?**
- Top complaints mined from reviews: Stitch/Finish/Polish. The return rate is 3.6%.
- **When does demand for byu peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 8.0× the quietest.
- **What does it cost to enter the byu niche?**
- Listings span $14.44–$110.69; the average listing price is $32.79 (sweet spot $15–$100). The average incumbent carries 191 reviews — the moat a new listing must climb.
## **Related niches in Sports & Outdoors**
- 74 [**hydrogen water**](https://flapen.com/research/us/sports-outdoors/hydrogen-water)$6.6M/yr-20.2%**Worth a look**- 74 [**england soccer jersey**](https://flapen.com/research/us/sports-outdoors/england-soccer-jersey)$141K/yr>1,000%**Worth a look**- 74 [**argentina jersey**](https://flapen.com/research/us/sports-outdoors/argentina-jersey)$309K/yr>1,000%**Worth a look**- 74 [**frisbee**](https://flapen.com/research/us/sports-outdoors/frisbee)$1.9M/yr+59.7%**Launch it**- 75 [**trampoline basketball hoop**](https://flapen.com/research/us/sports-outdoors/trampoline-basketball-hoop)$2.3M/yr+49.2%**Launch it**- 75 [**golf glove**](https://flapen.com/research/us/sports-outdoors/golf-glove)$4.1M/yr+62.5%**Launch it**[**All Sports & Outdoors niches **](https://flapen.com/research/us/sports-outdoors)