---
title: "Products — byrna projectiles - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/byrna-projectiles/products"
last_updated: "2026-08-10T10:50:57.222Z"
locale: en
meta:
  description: "Niche score 49/100 · $801K/yr market · 94K searches/yr · $108.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $801K/yr market · 94K searches/yr · $108.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — byrna projectiles - Flapen"
---

# **byrna projectiles**

**Skip it**

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 73Growth 15Conversion 79Competition 40Returns 97Price range 15Avg price 72Brand share 9Review moat 69Quality gap 32

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$801K**

$801K/yr · 94K searches

**Avg price**

**Good****$108.63**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****752.86**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-19.6%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$13.12–$562.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Products