---
title: "Byrna Projectiles — $801K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/byrna-projectiles"
last_updated: "2026-08-05T23:11:02.575Z"
locale: en
meta:
description: "Niche score 49/100 · $801K/yr market · 94K searches/yr · $108.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $801K/yr market · 94K searches/yr · $108.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Byrna Projectiles — $801K/yr Amazon US Niche (2026) - Flapen"
---
# **byrna projectiles**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 73Growth 15Conversion 79Competition 40Returns 97Price range 15Avg price 72Brand share 9Review moat 69Quality gap 32
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$801K**
$801K/yr · 94K searches
**Avg price**
**Good****$108.63**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****752.86**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-19.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$13.12–$562.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, byrna projectiles is a $801K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **byrna projectiles market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$869K–$1.1M**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#623**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **—flat
**Sellers**
**24**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 98%
**Open market**
**2%**
- Byrna83% - CCFREELIFE6% - Clip & Carry3% - faysazoy2% - Lambid2% - OPOSAD1% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.6% search growth over the last 90 days.
4K3KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/byrna-projectiles/trend)
## **Top byrna projectiles search terms**
- **byrna projectiles**75K/yr-17.9%7.9% conv. - **byrna ammo**10K/yr-40.6%5.6% conv. - **byrna max projectiles**5K/yr+2.1%5.2% conv. - **byrna kinetic projectiles**4K/yr-8.0%6.6% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/byrna-projectiles/search-terms)
## **Top byrna projectiles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$32K8%$64K12%$96K16%$128K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Byrna Kinetic Projectiles - Reusable Hard-Solid Plastic Rounds for Training Target Practice and Self Defense 0.68 Caliber - (95 Count) (Light Gray)**Byrna**$44.30**4.8★1,011 rev](https://www.amazon.com/dp/B0844PPMF7) [2**Byrna Eco-Kinetic Projectiles - Training & Recreational Projectile Rounds for Byrna Launchers with Visual Impact Technology - Water Soluble Easy to Clean 0.68 Caliber (95 Count)**Byrna**$38.33**4.6★667 rev](https://www.amazon.com/dp/B09ML3HXN7) [3**Byrna MAX Projectiles - | Maximum Stopping Power | OC and CS Non Lethal Pepper Spray & Tear Gas Blend Balls - Non Lethal Self Defense Projectile Rounds for Byrna Launchers 0.68 Caliber (25 Count)**Byrna**$113.74**4.6★1,063 rev](https://www.amazon.com/dp/B09N7Q3LYF) [4**Byrna MAX Projectiles - | Maximum Stopping Power | OC and CS Non Lethal Pepper Spray & Tear Gas Blend Balls - Non Lethal Self Defense Projectile Rounds for Byrna Launchers 0.68 Caliber (5 Count)**Byrna**$28.99**4.6★1,063 rev](https://www.amazon.com/dp/B09N7SHVHX) [5**Byrna Kinetic Projectiles - .61 Cal Reusable Hard-Solid Plastic Rounds for Training Target Practice and Self Defense 0.61 Caliber - (95 Count)**Byrna**$47.00**4.7★151 rev](https://www.amazon.com/dp/B0F94ML9Z3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Byrpro Reusable Hard-Solid Plastic Rounds for Training Practice and Self Defense 0.68 Caliber - (95 Count)**Byrpro**$18.12**44 rev1y ago](https://www.amazon.com/dp/B0FCS91L8F) [**Byrna Kinetic Projectiles - .61 Cal Reusable Hard-Solid Plastic Rounds for Training Target Practice and Self Defense 0.61 Caliber - (95 Count)**Byrna**$47.00**151 rev1y ago](https://www.amazon.com/dp/B0F94ML9Z3) [**Byrna MAX Projectiles - | Maximum Stopping Power | 0.61 Cal OC and CS Non Lethal Pepper Spray & Tear Gas Blend Balls - Non Lethal Self Defense Projectile Rounds 0.61 Caliber (5 Count)**Byrna**$29.65**142 rev1y ago](https://www.amazon.com/dp/B0F96LKK5J) [**Clip & Carry Mag Cover & Projectile Protector Compatible with The Byrna CL Compact Magazines (Mag Cover Plus)**Clip & Carry**$18.11**45 rev1y ago](https://www.amazon.com/dp/B0F8R5TDTD) [![Byrna CL [Compact Launcher] Kinetic Launcher Ultimate Bundle - Non Lethal Kinetic Projectile Launcher Home & Personal Defense (Black)](https://m.media-amazon.com/images/I/51eqkC-mcLL.jpg)**Byrna CL \[Compact Launcher\] Kinetic Launcher Ultimate Bundle - Non Lethal Kinetic Projectile Launcher Home & Personal Defense (Black)**Byrna**$562.30**265 rev1y ago](https://www.amazon.com/dp/B0F8DNKLRM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clip & Carry Mag Cover & Projectile Protector Compatible with The Byrna CL Compact Magazines (Mag Cover Plus)**Clip & Carry**$18.11**4.1★**▲ 162%**](https://www.amazon.com/dp/B0F8R5TDTD) [**Clip & Carry Mag Cover & Projectile Protector Compatible with the Byrna CL Compact Magazines**Clip & Carry**$14.26**3.9★**▲ 133%**](https://www.amazon.com/dp/B0F7Y71XMR) [![Byrna SD [Self Defense] Kinetic Launcher Ultimate Bundle - Non Lethal Kinetic Projectile Launcher Home Defense Personal Defense (Orange) | Proudly Assembled in the USA](https://m.media-amazon.com/images/I/51F6UFePWuL.jpg)**Byrna SD \[Self Defense\] Kinetic Launcher Ultimate Bundle - Non Lethal Kinetic Projectile Launcher Home Defense Personal Defense (Orange) | Proudly Assembled in the USA**Byrna**$405.78**4.6★**▲ 73%**](https://www.amazon.com/dp/B099827HJZ) [**Byrna Kinetic Projectiles - Reusable Hard-Solid Plastic Rounds for Training Target Practice and Self Defense 0.68 Caliber - (95 Count) (Light Gray)**Byrna**$44.30**4.8★**▲ 58%**](https://www.amazon.com/dp/B0844PPMF7) [**CCFREELIFE 150ct .68 Caliber Aluminum Balls 68 Caliber Balls for Byrna SD/LE/TCR/MAX for Salt Supply S2/Pistelle X-68 7.3g Reusable Ideal for Practice Training**CCFREELIFE**$32.29**4.6★**▲ 31%**](https://www.amazon.com/dp/B0CWL66SWJ)
**~~View all trending →~~**
## **What buyers say about byrna projectiles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**18%
*“As advertised”*
**Quality-Overall**17%
*“The build quality is fantastic”*
**Value For Money**12%
*“Good price”*
**Size-Overall**9%
*“Fit well”*
**Efficiency**7%
*“Does the job”*
**Ease Of Use**7%
*“Easy to use”*
**Protection**4%
*“Protection”*
**Safety Standards**3%
*“allowed in all 50 states”*
**Weight Light**2%
*“compact lightweight”*
**Safe To Use**2%
*“Gives a sense of feeling safe”*
### **What buyers complain about **
**Value For Money**17%
*“very overpriced”*
**Size-Overall**13%
*“it is quite a bit smaller”*
**Advertised Vs Actual Product**9%
*“Description unclear”*
**Functionality-Overall**7%
*“THE LAUNCHER DOES NOT WORK”*
**Weight Heavy**5%
*“It's very big and bulky”*
**Quality-Overall**4%
*“Cheaply made”*
**Instructions/User Manual/Troubleshooting**3%
*“Very poor and no manual”*
**Ease Of Use**3%
*“It's not easy”*
**Pain Relief-Overall**2%
*“Hurts”*
**Leak-Proof**2%
*“Leaks”*
### **Top return reasons **
**Size-Overall**61%
**Advertised Vs Actual Product**12%
**Compatibility-Overall**11%
**Functionality-Overall**2%
**Leak-Proof**2%
**Cover Quality**1%
**Product Condition**1%
**Grip**1%
**Value For Money**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is byrna projectiles profitable to sell on Amazon United States?**
- The niche generates $801K/yr across 22 tracked products. 90-day search growth is -19.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the byrna projectiles niche?**
- 8 brands and 24 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in byrna projectiles?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 0.6%.
- **When does demand for byrna projectiles peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the byrna projectiles niche?**
- Listings span $13.12–$562.30; the average listing price is $108.63 (sweet spot $15–$100). The average incumbent carries 753 reviews — the moat a new listing must climb.
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