---
title: "Search terms — butterfly knife - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/butterfly-knife/search-terms"
last_updated: "2026-08-11T12:33:03.907Z"
locale: en
meta:
  description: "Niche score 67/100 · $1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 67/100 · $1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — butterfly knife - Flapen"
---

# **butterfly knife**

**Worth a look**

Shows a sweet-spot price point ($22.84 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 83Growth 14Conversion 22Competition 77Returns 91Price range 85Avg price 95Brand share 90Review moat 67Quality gap 78

**Avg price**

**Incredible****$22.84**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$6.33–$77.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$1.3M**

$1.3M/yr · 3.2M searches

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Review moat**

**Good****808.31**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-22.0%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms