---
title: "Butterfly Chair — $21K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/butterfly-chair"
last_updated: "2026-08-05T18:17:35.964Z"
locale: en
meta:
description: "Niche score 54/100 · $21K/yr market · 164K searches/yr · $81.53 avg price. Weak search conversion (0.2%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $21K/yr market · 164K searches/yr · $81.53 avg price. Weak search conversion (0.2%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Butterfly Chair — $21K/yr Amazon US Niche (2026) - Flapen"
---
# **butterfly chair**
**Worth a look**
Shows no brand lock-in (top 5 brands take 37% of clicks), but weak search conversion (0.2%) keeps it on the watch list.
Market size 5Growth 52Conversion 2Competition 86Returns 64Price range 52Avg price 82Brand share 95Review moat 70Quality gap 67
**Brand share**
**Incredible****37%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Avg price**
**Great****$81.53**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****715.97**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+23.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$25.60–$169.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$21K**
$21K/yr · 164K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, butterfly chair is a $21K/yr Amazon United States market (164K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Aug. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butterfly chair market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$41K–$61K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#838**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **84%**
- **Out of stock**
- **20.2%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**52 **▲rising
**Sellers**
**79**
**Top-5 brand share**
**37%**
Top 20: 78%
**Top-5 click share**
**29%**
Top 20: 63%
**Open market**
**59%**
- CNEIESD12% - Decoccino9% - DUMOS7% - SUNNYFEEL5% - Magshion5% - Shy Shy Let’s Touch The Sky4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +23.5% search growth over the last 90 days.
7K5KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/butterfly-chair/trend)
## **Top butterfly chair search terms**
- **butterfly chair**151K/yr+23.7%0.3% conv. - **butterfly chairs for adults**8K/yr-9.1%0.1% conv. - **dorm chairs for guys**5K/yr+428.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/butterfly-chair/search-terms)
## **Top butterfly chair products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4274%$8546%$1K8%$2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DUMOS Comfy Chair for Adults Soft Faux Fur Folding Lounge for Bedroom Living Room Dorm Rooms Flexible Reading Chair for Teens Large Size Foldable Square-Gray**DUMOS**$49.07**4.7★505 rev](https://www.amazon.com/dp/B0FQTWDQ38) [2**CNEIESD Foldable Butterfly Chair with Soft Microsuede Fabric - Multi-Color Portable Home Seating (Gray)**CNEIESD**$36.88**4.7★12 rev](https://www.amazon.com/dp/B0FJFBDC19) [3**Decoccino 49 Inch Outdoor Bench Blue Garden Bench with Metal Frame Weatherproof Butterfly Front Porch Benches for Lawn Garden Yard Balcony**Decoccino**$99.45**4.6★34 rev](https://www.amazon.com/dp/B0G6DK6NR4) [4**CNEIESD Foldable Butterfly Chair with Soft Microsuede Fabric - Multi-Color Portable Home Seating (Blue)**CNEIESD**$36.19**4.7★12 rev](https://www.amazon.com/dp/B0FJFB62YS) [5**Magshion Saucer Chair for Adults Comfy Living Room Lounge Chair for Bedroom Corner Dorm Apartment Faux Fur Fluffy Circle Accent Seat with Thick Padded & Folding Metal Frame (Pink)**Magshion**$53.53**4.3★438 rev](https://www.amazon.com/dp/B0CDQ43QP3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**K&J CHIPMUNK Soft Faux Fur Butterfly Chair for Bedroom Living Room Dorm Rooms Flexible Reading Chair for Kids and Teens (Blue)**K&J CHIPMUNK**$51.69**0 rev2mo ago](https://www.amazon.com/dp/B0H1G5XN93) [**Boweniog 3 Pieces Patio Bistro Butterfly Chair Outdoor Patio Outdoor Furniture Conversation Sets with Coffee Table and Padded Cushion for Porch Backyard Lawn Poolside Deck (Sage Green 21.25)**Boweniog**$110.85**17 rev5mo ago](https://www.amazon.com/dp/B0GPVTB88R) [**POMILER Foldable Butterfly Chair with Soft Microsuede Fabric Blue Portable Steel Frame 225 lbs Capacity**POMILER**$31.91**0 rev7mo ago](https://www.amazon.com/dp/B0GCFH1S36) [**Simple Deluxe Oversized Square Moon Chair for Adults Soft Faux Fur Folding Lounge Chair with Sturdy Steel Frame Comfortable Reading Gaming Chair for Living Room Bedroom Grey**Simple Deluxe**$37.94**87 rev7mo ago](https://www.amazon.com/dp/B0GC6L42QD) [**Decoccino 49 Inch Outdoor Bench Blue Garden Bench with Metal Frame Weatherproof Butterfly Front Porch Benches for Lawn Garden Yard Balcony**Decoccino**$99.45**34 rev7mo ago](https://www.amazon.com/dp/B0G6DK6NR4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**K&J CHIPMUNK Soft Faux Fur Butterfly Chair for Bedroom Living Room Dorm Rooms Flexible Reading Chair for Kids and Teens (Blue)**K&J CHIPMUNK**$51.69**0.0★**▲ 248%**](https://www.amazon.com/dp/B0H1G5XN93) [**Simple Deluxe Oversized Square Moon Chair for Adults Soft Faux Fur Folding Lounge Chair with Sturdy Steel Frame Comfortable Reading Gaming Chair for Living Room Bedroom Grey**Simple Deluxe**$37.94**4.6★**▲ 247%**](https://www.amazon.com/dp/B0GC6L42QD) [**Boweniog 3 Pieces Patio Bistro Butterfly Chair Outdoor Patio Outdoor Furniture Conversation Sets with Coffee Table and Padded Cushion for Porch Backyard Lawn Poolside Deck (Sage Green 21.25)**Boweniog**$110.85**4.2★**▲ 213%**](https://www.amazon.com/dp/B0GPVTB88R) [**Decoccino 49 Inch Outdoor Bench Purple Garden Bench with Metal Frame Weatherproof Butterfly Front Porch Benches for Lawn Garden Yard Balcony**Decoccino**$98.06**4.6★**▲ 182%**](https://www.amazon.com/dp/B0G6D9F7WF) [**Decoccino 49 Inch Outdoor Bench Blue Garden Bench with Metal Frame Weatherproof Butterfly Front Porch Benches for Lawn Garden Yard Balcony**Decoccino**$99.45**4.6★**▲ 165%**](https://www.amazon.com/dp/B0G6DK6NR4)
**~~View all trending →~~**
## **What buyers say about butterfly chair**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**34%
*“Comfortable and sturdy”*
**Assembly/Installation**13%
*“Easy to assemble”*
**Strength**6%
*“Amazing, sturdy chair”*
**Quality-Overall**6%
*“Good quality”*
**Value For Money**5%
*“Worth it”*
**Size-Overall**4%
*“Great size”*
**Soft Feel**4%
*“soft and fluffy”*
**Durability**3%
*“it's very durable”*
**Cushion**2%
*“has a nice cushion”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Comfort-Overall**8%
*“Not comfy”*
**Size-Overall**8%
*“Chair is actually very small”*
**Strength**7%
*“This chair is very flimsy”*
**Durability**7%
*“Broke within a month of me using it”*
**Quality-Overall**7%
*“Breaks quickly/poor quality”*
**Cushion**6%
*“I was nervous the cushion was going to be thin”*
**Assembly/Installation**6%
*“Not easy to assemble”*
**Rusts/Corrodes**3%
*“moisture will rust this easily without protection”*
**Instructions/User Manual/Troubleshooting**2%
*“directions are terrible”*
**Color**2%
*“Misleading colors”*
### **Top return reasons **
**Size-Overall**30%
**Comfort-Overall**16%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**5%
**Color**5%
**Material Quality**4%
**Value For Money**4%
**Strength**4%
**Assembly/Installation**3%
**Cushion**2%
## **Common questions**
- **Is butterfly chair profitable to sell on Amazon United States?**
- The niche generates $21K/yr across 77 tracked products. 4 of 20 products launched in the last 360 days are still selling. 90-day search growth is +23.5%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the butterfly chair niche?**
- 52 brands and 79 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 37% of demand.
- **What do buyers complain about in butterfly chair?**
- Top complaints mined from reviews: Comfort-Overall, Size-Overall, Strength. The return rate is 2.5%.
- **When does demand for butterfly chair peak?**
- Demand peaks in Aug; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the butterfly chair niche?**
- Listings span $25.60–$169.16; the average listing price is $81.53 (sweet spot $15–$100). The average incumbent carries 716 reviews — the moat a new listing must climb.
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