---
title: "Bull Hat — $37K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/bull-hat"
last_updated: "2026-08-11T06:39:18.673Z"
locale: en
meta:
description: "Niche score 41/100 · $37K/yr market · 167K searches/yr · $28.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $37K/yr market · 167K searches/yr · $28.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bull Hat — $37K/yr Amazon US Niche (2026) - Flapen"
---
# **bull hat**
**Skip it**
A small market ($37K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 25Conversion 10Competition 84Returns 45Price range 85Avg price 95Brand share 28Review moat 40Quality gap 40
**Avg price**
**Incredible****$28.39**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.65–$59.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,481.84**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-0.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$37K**
$37K/yr · 167K searches
According to Flapen's Amazon United States niche tracking, bull hat is a $37K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bull hat market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$35K–$43K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#1,497**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **37%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**17 **▲rising
**Sellers**
**122**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 64%
**Open market**
**10%**
- New Era59% - Ultra Game12% - Mitchell & Ness11% - BROTHER TRUCKERS4% - Falari3% - 472% - Open — no brand owns it (11 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.
5K3KHoliday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/bull-hat/trend)
## **Top bull hat search terms**
- **nba hats**27K/yr+38.9%0.1% conv. - **nba hats for men**16K/yr+35.6%0.2% conv. - **nba hat**20K/yr+30.2%0.2% conv. - **nba snapback hats for men**9K/yr+20.8%0.2% conv. - **nba cap**10K/yr+15.1%0.1% conv. - **chicago bulls snapback**10K/yr-17.1%0.8% conv. - **bull hat**9K/yr+3.2%0.2% conv. - **gorras nba**8K/yr-17.6%0.3% conv. - **chicago bulls cap**7K/yr+17.0%0.8% conv. - **chicago bulls snapback hats for men**8K/yr-50.4%0.9% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/bull-hat/search-terms)
## **Top bull hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$3K12%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Era NBA The League 9FORTY Alternate Adjustable Hat Cap One Size Fits All - Los Angeles Lakers Black**New Era**$27.58**4.7★398 rev](https://www.amazon.com/dp/B0D1LQJV5Z) [2**New Era NBA 2-Tone 9FIFTY Adjustable Snapback Hat Cap One Size Fits All (as1 Alpha one_Size Chicago Bulls Red)**New Era**$33.51**4.6★102 rev](https://www.amazon.com/dp/B0CD91P54Y) [3**New Era MLB 9FIFTY Adjustable Snapback Hat Cap One Size Fits All (Los Angeles Dodgers Blue)**New Era**$35.24**4.7★2,390 rev](https://www.amazon.com/dp/B0BRQT9QX7) [4**New Era NBA 9FIFTY Adjustable Snapback Hat Cap One Size Fits All (as1 Alpha one_Size New York Knicks)**New Era**$35.50**4.7★400 rev](https://www.amazon.com/dp/B0CBCRCPXD) [5**NBA New York Knicks The League 9Forty Adjustable Cap Royal One Size**New Era**$27.88**4.7★418 rev](https://www.amazon.com/dp/B01N1F7B0U)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New York Basketball 2026 Champions Hat (Bite) (US Alpha One Size Black)**BROTHER TRUCKERS**$28.69**71 rev1mo ago](https://www.amazon.com/dp/B0H41J2194) [**New York Basketball 2026 Champions Hat (Bite) (US Alpha One Size Royal)**BROTHER TRUCKERS**$28.62**71 rev1mo ago](https://www.amazon.com/dp/B0H41GMBMX) [**Ultra Game Adults NBA Official Teamster Ultimate Baseball Cap Hat Los Angeles Lakers Team Color One Size**Ultra Game**$19.08**138 rev9mo ago](https://www.amazon.com/dp/B0F1GZTPM4) [**Ultra Game Unisex Kids Standard Official Youth Knit Soft Beanie with NBA Black with Colored Logo**Ultra Game**$15.80**70 rev9mo ago](https://www.amazon.com/dp/B0DW1VBS9G) [**Ultra Game Mens NBA Official Twill Snap Back Ultimate Baseball Cap Hat Chicago Bulls Black One Size**Ultra Game**$22.16**990 rev9mo ago](https://www.amazon.com/dp/B0C9541Y4L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New York Basketball 2026 Champions Hat (Bite) (US Alpha One Size Black)**BROTHER TRUCKERS**$28.69**3.6★**▲ 146%**](https://www.amazon.com/dp/B0H41J2194) [**New York Basketball 2026 Champions Hat (Bite) (US Alpha One Size Royal)**BROTHER TRUCKERS**$28.62**3.6★**▲ 144%**](https://www.amazon.com/dp/B0H41GMBMX) [**Ultra Game Unisex Kids Standard Official Youth Knit Soft Beanie with NBA Black with Colored Logo**Ultra Game**$15.80**4.6★**▲ 140%**](https://www.amazon.com/dp/B0DW1VBS9G) [**47 Brand MLB NY Yankees Clean up Cap - Vintage Navy**47**$31.19**4.7★**▲ 105%**](https://www.amazon.com/dp/B074CK3BTN) [**New Era NBA The League 9FORTY Alternate Adjustable Hat Cap One Size Fits All - Los Angeles Lakers Black**New Era**$27.58**4.7★**▲ 105%**](https://www.amazon.com/dp/B0D1LQJV5Z)
**~~View all trending →~~**
## **What buyers say about bull hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**35%
*“The fit and quality is flattering”*
**Size-Overall**17%
*“Fits head very well”*
**Value For Money**9%
*“Affordable”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Color**6%
*“Great color”*
**Comfort-Overall**4%
*“Very comfortable”*
**Material Quality**4%
*“Great material and cheaper than buying from the mall, perfect fit and comfortable”*
**Shape/Style**3%
*“Its make that my style are cool”*
**Gifting Purpose**2%
*“Birthday Present”*
**Weight Light**1%
*“Lightweight and easy to adjust”*
### **What buyers complain about **
**Size-Overall**36%
*“Too big”*
**Color**12%
*“Not actually just black”*
**Advertised Vs Actual Product**10%
*“Not what was shown on pictures”*
**Quality-Overall**6%
*“Looks cheap”*
**Durability**6%
*“Snaps break off”*
**Shape/Style**4%
*“it sort of loses it shape”*
**Value For Money**4%
*“Not worth the price”*
**Material Quality**3%
*“Terrible material if you have other hats of quality you will know exactly what I mean”*
**Print Quality**3%
*“The Knicks logo was cheaply screen printed on the hat”*
**Wrinkles**2%
*“Wrinkled”*
### **Top return reasons **
**Size-Overall**64%
**Advertised Vs Actual Product**7%
**Color**5%
**Shape/Style**5%
**Material Quality**3%
**Value For Money**3%
**Quality-Overall**3%
**Stitch/Finish/Polish**1%
**Stiffness**1%
**Comfort-Overall**1%
## **Common questions**
- **Is bull hat profitable to sell on Amazon United States?**
- The niche generates $37K/yr across 67 tracked products. 9 of 15 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the bull hat niche?**
- 17 brands and 122 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in bull hat?**
- Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 3.4%.
- **When does demand for bull hat peak?**
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the bull hat niche?**
- Listings span $8.65–$59.82; the average listing price is $28.39 (sweet spot $15–$100). The average incumbent carries 2,482 reviews — the moat a new listing must climb.
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