---
title: "Buffalo Bills — $2.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/buffalo-bills"
last_updated: "2026-08-11T08:23:09.930Z"
locale: en
meta:
description: "Niche score 48/100 · $2.3M/yr market · 2.9M searches/yr · $44.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $2.3M/yr market · 2.9M searches/yr · $44.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Buffalo Bills — $2.3M/yr Amazon US Niche (2026) - Flapen"
---
# **buffalo bills**
**Skip it**
A concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Market size 95Growth 44Conversion 22Competition 14Returns 82Price range 76Avg price 95Brand share 23Review moat 24Quality gap 19
**Market size**
**Incredible****$2.3M**
$2.3M/yr · 2.9M searches
**Avg price**
**Incredible****$44.63**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$8.33–$120.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+15.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,237.9**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, buffalo bills is a $2.3M/yr Amazon United States market (2.9M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Sep–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **buffalo bills market data**
- **Units sold / yr**
- **50K–60K**
- avg 250–500/product
- **Revenue / yr**
- **$2.2M–$2.7M**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#46**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **14.4%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**4%**
- NFL PRO LINE55% - Lokai12% - BNBIDEN9% - Northwest8% - New Era7% - Rico Industries6% - Open — no brand owns it (1 brand, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.2% search growth over the last 90 days.
400K300KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Nov, Dec · busiest ÷ quietest = 19.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/buffalo-bills/trend)
## **Top buffalo bills search terms**
- **buffalo bills**1.7M/yr+18.1%0.4% conv. - **buffalo bills merch**108K/yr+153.3%0.7% conv. - **bills**269K/yr-25.3%0.4% conv. - **buffalo bills gifts**290K/yr-47.1%0.5% conv. - **bills merch**206K/yr-36.2%0.7% conv. - **buffalo bills decor**60K/yr+14.4%0.2% conv. - **buffalo bills beach towel**9K/yr+72.4%4.4% conv. - **buffalo bills gifts for men**36K/yr+26.1%0.5% conv. - **buffalo bills accessories**38K/yr+35.4%0.3% conv. - **buffalo bill**19K/yr+18.5%0.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/buffalo-bills/search-terms)
## **Top buffalo bills products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$350K30%$700K45%$1.0M60%$1.4M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NFL PRO LINE Mens Josh Allen Royal Buffalo Bills Team Player Jersey**NFL PRO LINE**$120.04**4.6★903 rev](https://www.amazon.com/dp/B08SHZ4RHK) [2**Lokai Silicone Beaded Bracelet for Men & Women NFL Football Collection - Buffalo Bills Logo Medium - Silicone Jewelry Fashion Bracelet Slides-On for Comfortable Fit**Lokai**$23.78**4.6★2,452 rev](https://www.amazon.com/dp/B09CLV937N) [3**Buffalo Football Neon Signs Led Sign for Wall Decor Rugby Team Light Up Sign Suitable for Man Cave Office Bar Pub Wall Art Gifts for Teen Boys**BNBIDEN**$30.99**4.8★184 rev](https://www.amazon.com/dp/B0G1BC67LG) [4**New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size Buffalo Bills)**New Era**$39.03**4.8★368 rev](https://www.amazon.com/dp/B0D4F62GCC) [5**NFL PRO LINE Mens Josh Allen Royal Buffalo Bills Team Player Jersey**NFL PRO LINE**$114.47**4.6★903 rev](https://www.amazon.com/dp/B08SJ4NXZ3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Buffalo Football Neon Signs Led Sign for Wall Decor Rugby Team Light Up Sign Suitable for Man Cave Office Bar Pub Wall Art Gifts for Teen Boys**BNBIDEN**$30.99**184 rev8mo ago](https://www.amazon.com/dp/B0G1BC67LG) [**New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size Buffalo Bills)**New Era**$39.03**368 rev2y ago](https://www.amazon.com/dp/B0D4F62GCC) [**Rico Industries NFL Football Buffalo Bills Standard Wrist Lanyard Key Chain Cute Wristlet Strap Keychain Holder for Women Men Car Keys ID Badges Card Wallet Phone Camera**Rico Industries**$8.33**1,662 rev3y ago](https://www.amazon.com/dp/B0CB9FNT81) [**Rico Industries NFL Football Buffalo Bills Main 15oz Laser Engraved Matte Black Ceramic Bistro Mug - for Hot or Cold Drinks**Rico Industries**$16.28**1,263 rev3y ago](https://www.amazon.com/dp/B0C2W4CSJJ) [**Lokai Silicone Beaded Bracelet for Men & Women NFL Football Collection - Buffalo Bills Logo Medium - Silicone Jewelry Fashion Bracelet Slides-On for Comfortable Fit**Lokai**$23.78**2,452 rev4y ago](https://www.amazon.com/dp/B09CLV937N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NFL PRO LINE Mens Josh Allen Royal Buffalo Bills Team Player Jersey**NFL PRO LINE**$120.04**4.6★**▲ 87%**](https://www.amazon.com/dp/B08SHZ4RHK) [**Lokai Silicone Beaded Bracelet for Men & Women NFL Football Collection - Buffalo Bills Logo Medium - Silicone Jewelry Fashion Bracelet Slides-On for Comfortable Fit**Lokai**$23.78**4.6★**▲ 85%**](https://www.amazon.com/dp/B09CLV937N) [**NFL PRO LINE Mens Josh Allen Royal Buffalo Bills Team Player Jersey**NFL PRO LINE**$114.47**4.6★**▲ 83%**](https://www.amazon.com/dp/B08SJ4NXZ3) [**New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size Buffalo Bills)**New Era**$39.03**4.8★**▲ 44%**](https://www.amazon.com/dp/B0D4F62GCC) [**Team Sports America NFL Buffalo Bills Grill Chef Aprons for Men and Women with Pockets Adjustable Straps Bottle Opener and Insulated Beverage Holder Cooking Kitchen Apron**Team Sports America**$32.69**4.8★**▲ 21%**](https://www.amazon.com/dp/B00SOZ7BH8)
**~~View all trending →~~**
## **What buyers say about buffalo bills**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**21%
*“Adjustable brightness”*
**Size-Overall**18%
*“great size”*
**Color**16%
*“Very cute, colors were perfect”*
**Quality-Overall**15%
*“Very nice high quality hat”*
**Advertised Vs Actual Product**9%
*“is as described”*
**Soft Feel**4%
*“Large and soft”*
**Design-Overall**4%
*“Looks good and works”*
**Durability**3%
*“Good value and looks to be durable nice size too”*
**Value For Money**2%
*“A very nice size coffee mug and reasonably priced”*
**Gifting Purpose**2%
*“Was a gift”*
### **What buyers complain about **
**Value For Money**30%
*“a bit cheap”*
**Material Quality**20%
*“This towel is a very thin, flimsy fabric, and feels very cheap”*
**Quality-Overall**20%
*“Feels cheap and small for the price”*
**Thickness**10%
*“Very thin”*
**Size-Overall**5%
*“Smaller than appeared”*
### **Top return reasons **
**Size-Overall**57%
**Thin**11%
**Advertised Vs Actual Product**5%
**Material Quality**5%
**Value For Money**4%
**Quality-Overall**2%
**Scratch Resistance**2%
**Functionality-Overall**2%
**Stitch/Finish/Polish**1%
**Maintenance And Repair**1%
## **Common questions**
- **Is buffalo bills profitable to sell on Amazon United States?**
- The niche generates $2.3M/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the buffalo bills niche?**
- 7 brands and 12 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in buffalo bills?**
- Top complaints mined from reviews: Value For Money, Material Quality, Quality-Overall. The return rate is 1.6%.
- **When does demand for buffalo bills peak?**
- Demand peaks in Jan–Sep–Nov–Dec; the busiest month runs 19.4× the quietest.
- **What does it cost to enter the buffalo bills niche?**
- Listings span $8.33–$120.04; the average listing price is $44.63 (sweet spot $15–$100). The average incumbent carries 5,238 reviews — the moat a new listing must climb.
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