---
title: "Buffalo Bills Womens Apparel — $194K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/buffalo-bills-womens-apparel"
last_updated: "2026-08-11T07:51:48.103Z"
locale: en
meta:
description: "Niche score 53/100 · $194K/yr market · 886K searches/yr · $23.83 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $194K/yr market · 886K searches/yr · $23.83 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Buffalo Bills Womens Apparel — $194K/yr Amazon US Niche (2026) - Flapen"
---
# **buffalo bills womens apparel**
**Worth a look**
Shows a sweet-spot price point ($23.83 avg), but weak search conversion (0.9%) keeps it on the watch list.
Market size 38Growth 26Conversion 12Competition 88Returns 24Price range 83Avg price 95Brand share 89Review moat 55Quality gap 60
**Avg price**
**Incredible****$23.83**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Price range**
**Great****$8.56–$52.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,309.82**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$194K**
$194K/yr · 886K searches
**Growth**
**Okay****+0.5%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****5.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, buffalo bills womens apparel is a $194K/yr Amazon United States market (886K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **buffalo bills womens apparel market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$191K–$238K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#56,316**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **54%**
- **Out of stock**
- **25.7%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**32 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**46%**
Top 20: 93%
**Top-5 click share**
**27%**
Top 20: 68%
**Open market**
**49%**
- JINTING11% - BVUSHM10% - Fansamer9% - Littlearth9% - Vera Bradley6% - Imily Bela5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.5% search growth over the last 90 days.
50K30KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 29.9×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/buffalo-bills-womens-apparel/trend)
## **Top buffalo bills womens apparel search terms**
- **buffalo bills womens apparel**552K/yr-29.8%0.6% conv. - **buffalo bills women**33K/yr+50.7%0.7% conv. - **womens buffalo bills apparel**53K/yr+29.3%0.6% conv. - **buffalo bills shirt women**23K/yr+157.2%0.5% conv. - **womens buffalo bills shirt**21K/yr+129.7%0.4% conv. - **buffalo bills womens**21K/yr+56.1%0.6% conv. - **buffalo bills womens shirt**14K/yr+62.0%0.4% conv. - **womens buffalo bills**17K/yr+11.3%0.5% conv. - **buffalo bills womens shirts**8K/yr+106.8%1.0% conv. - **buffalo bills shirts for women**16K/yr-17.4%0.8% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/buffalo-bills-womens-apparel/search-terms)
## **Top buffalo bills womens apparel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$8K6%$12K8%$16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Football Sweatshirts Women Game Day Football Letters Print Pullover Tops**JINTING**$18.87**4.6★219 rev](https://www.amazon.com/dp/B0D988SPZ6) [2**Imily Bela Womens Summer Tops 2026 Striped Color Block Short Puff Sleeve T Shirt Casual Crewneck Loose Basic Tee Blue**Imily Bela**$8.75**3.6★13 rev](https://www.amazon.com/dp/B0DYDJJ7KJ) [3**Vera Bradley Womens Cotton Nfl Front Zip Wristlet (Multiple Teams Available) Buffalobillsonroyalblue/Redbandana One Size**Vera Bradley**$37.24**4.7★300 rev](https://www.amazon.com/dp/B0CTHQB5BF) [4**BVUSHM Football Sweatshirt Women Game Day Sweatshirts Football Team Fans Pullover Shirt Crewneck Heart Graphic Long Sleeve Tops X-Large Beige**BVUSHM**$18.29**4.3★49 rev](https://www.amazon.com/dp/B0FQWFGNGG) [5**BANGELY Football Sweatshirt Women Game Day Shirt Football Team Fan Pullover Football Season Quarter Zip Long Sleeve Cropped Tops White**BANGELY**$27.29**4.3★120 rev](https://www.amazon.com/dp/B0FLDT3NVP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Football Shirt Game Day Shirts - Women Buffalo V T-Shirt Sport Fans Tops**MYHALF**$16.70**2 rev2mo ago](https://www.amazon.com/dp/B0H2DS7XN8) [**Potato Buffalo Drawing Funny Buffalo Women Girls Kids T-Shirt**Buffalo City Vintage Coquette Bow**$15.69**9 rev9mo ago](https://www.amazon.com/dp/B0FWJJDP9X) [**LOTUCY Football Sweatshirt Women Game Day Sweatshirts Football Team Fans Pullover Shirt Heart Graphic Long Sleeve Tops**LOTUCY**$18.87**904 rev9mo ago](https://www.amazon.com/dp/B0FTXGLRH2) [**Football Shirts for Women Game Day V-Neck Tshirt Casual Football Short Sleeve Team Fan Graphic Tee Top Beige Small**BVUSHM**$12.90**77 rev10mo ago](https://www.amazon.com/dp/B0FSD3DXKV) [**BVUSHM Football Sweatshirt Women Game Day Sweatshirts Football Team Fans Pullover Shirt Crewneck Heart Graphic Long Sleeve Tops X-Large Beige**BVUSHM**$18.29**49 rev10mo ago](https://www.amazon.com/dp/B0FQWFGNGG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Buffalo Bills NFL Womens Replica Team Jersey Navy Blue & Red (Large Navy Blue/Red)**Reebok**$10.25**4.0★**▲ 636%**](https://www.amazon.com/dp/B0096QFSLA) [**Football Shirt Game Day Shirts - Women Buffalo V T-Shirt Sport Fans Tops**MYHALF**$16.70**5.0★**▲ 622%**](https://www.amazon.com/dp/B0H2DS7XN8) [**Football Shirts for Women Game Day V-Neck Tshirt Casual Football Short Sleeve Team Fan Graphic Tee Top Beige Small**BVUSHM**$12.90**4.4★**▲ 536%**](https://www.amazon.com/dp/B0FSD3DXKV) [**Lokai Silicone Beaded Bracelet for Men & Women NFL Football Collection - Buffalo Bills Logo Medium - Silicone Jewelry Fashion Bracelet Slides-On for Comfortable Fit**Lokai**$23.78**4.6★**▲ 433%**](https://www.amazon.com/dp/B09CLV937N) [**Potato Buffalo Drawing Funny Buffalo Women Girls Kids T-Shirt**Buffalo City Vintage Coquette Bow**$15.69**4.8★**▲ 379%**](https://www.amazon.com/dp/B0FWJJDP9X)
**~~View all trending →~~**
## **What buyers say about buffalo bills womens apparel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**19%
*“Fits great”*
**Quality-Overall**18%
*“This t shirt is quality”*
**Value For Money**13%
*“Great choice for the price”*
**Comfort-Overall**8%
*“Comfortable”*
**Gifting Purpose**7%
*“It was a gift for my daughter”*
**Color**6%
*“Nice color”*
**Soft Feel**5%
*“a good summer feel”*
**Thickness**3%
*“good quality, thick shirt”*
**Weight Light**3%
*“This shirt is light”*
**Print Quality**3%
*“Print quality is excellent”*
### **What buyers complain about **
**Size-Overall**26%
*“They are way to short”*
**Quality-Overall**15%
*“cheap quality”*
**Strap/String Quality**10%
*“the strap rubs on my neck weird”*
**Durability**5%
*“easily comes apart”*
**Rope/Wire Tangling**5%
*“kept falling off of loops”*
**Stretchability/Expandability/Elasticity**3%
*“they dont stretch really far or I didnt dare try”*
**Transparency**3%
*“you couldn't see it because it was covered by his coat”*
### **Top return reasons **
**Size-Overall**55%
**Material Quality**10%
**Length**5%
**Chest Fit**5%
**Sleeve Fit**4%
**Advertised Vs Actual Product**3%
**Quality-Overall**2%
**Thin**2%
**Color**1%
**Print Quality**1%
## **Common questions**
- **Is buffalo bills womens apparel profitable to sell on Amazon United States?**
- The niche generates $194K/yr across 67 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the buffalo bills womens apparel niche?**
- 32 brands and 32 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in buffalo bills womens apparel?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 5.3% — above our launch gate.
- **When does demand for buffalo bills womens apparel peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 29.9× the quietest.
- **What does it cost to enter the buffalo bills womens apparel niche?**
- Listings span $8.56–$52.00; the average listing price is $23.83 (sweet spot $15–$100). The average incumbent carries 1,310 reviews — the moat a new listing must climb.
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