---
title: "Buffalo Bills Tumbler — $60K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/buffalo-bills-tumbler"
last_updated: "2026-08-11T06:44:52.160Z"
locale: en
meta:
description: "Niche score 46/100 · $60K/yr market · 84K searches/yr · $25.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $60K/yr market · 84K searches/yr · $25.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Buffalo Bills Tumbler — $60K/yr Amazon US Niche (2026) - Flapen"
---
# **buffalo bills tumbler**
**Skip it**
Soft demand (-41.6% this quarter) — this niche doesn't clear our bar today.
Market size 15Growth 4Conversion 35Competition 78Returns 96Price range 86Avg price 95Brand share 43Review moat 57Quality gap 21
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.47**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.57–$43.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Review moat**
**Good****1,233.88**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$60K**
$60K/yr · 84K searches
**Growth**
**Bad****-41.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, buffalo bills tumbler is a $60K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **buffalo bills tumbler market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$76K–$102K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#497**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **95%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**13 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 79%
**Open market**
**14%**
- Rico Industries26% - Simple Modern15% - Tervis14% - Top Cup13% - FOCO11% - The Memory Company7% - Open — no brand owns it (7 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -41.6% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 14.8×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/buffalo-bills-tumbler/trend)
## **Top buffalo bills tumbler search terms**
- **buffalo bills tumbler**22K/yr+9.0%3.0% conv. - **buffalo bills cup**20K/yr-11.0%2.8% conv. - **buffalo bills cups**10K/yr+15.9%1.5% conv. - **top cup nfl**8K/yr-81.8%0.9% conv. - **bills cup**7K/yr-10.8%2.2% conv. - **buffalo bills yeti**4K/yr+52.6%1.9% conv. - **buffalo bills travel mug**6K/yr-31.7%4.9% conv. - **bills tumbler**5K/yr+5.8%3.6% conv. - **top cup nfl aluminum**3K/yr-95.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/buffalo-bills-tumbler/search-terms)
## **Top buffalo bills tumbler products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$5K12%$7K16%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rico Industries NFL Football Buffalo Bills 18oz Soft Touch Easy Grip Tumbler**Rico Industries**$27.41**4.7★1,354 rev](https://www.amazon.com/dp/B0DDRBBKJ4) [2**Simple Modern Officially Licensed NFL Buffalo Bills 30 oz Tumbler with Flip Lid and Straws | Insulated Cup Stainless Steel | Gifts for Men Women | Trek Collection | Buffalo Bills**Simple Modern**$35.67**4.8★3,802 rev](https://www.amazon.com/dp/B0CH3THFQR) [3**Simple Modern Officially Licensed NFL Buffalo Bills 16oz Travel Coffee Tumbler with Flip Lid | Stainless Steel Cup | Football Gifts for Men Women | Voyager Collection | Buffalo Bills**Simple Modern**$27.28**4.7★812 rev](https://www.amazon.com/dp/B0DJG1KXRG) [4**Top Cup NFL Philadelphia Eagles 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA**Top Cup**$21.61**4.6★727 rev](https://www.amazon.com/dp/B0G59P5QCJ) [5**FOCO Buffalo Bills NFL Team Logo 30 oz Tumbler - Red**FOCO**$21.91**4.7★4,381 rev](https://www.amazon.com/dp/B0999NHDXT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FOCO Buffalo Bills NFL 2 Pack Reusable Stainless Steel 16 oz Tumbler Cup**FOCO**$24.58**2 rev4mo ago](https://www.amazon.com/dp/B0GSCBF9ZV) [**Top Cup NFL Philadelphia Eagles 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA**Top Cup**$21.61**727 rev7mo ago](https://www.amazon.com/dp/B0G59P5QCJ) [**Top Cup NFL Green Bay Packers 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA**Top Cup**$21.73**727 rev7mo ago](https://www.amazon.com/dp/B0G59NKZRP) [**Top Cup NFL Denver Broncos 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA**Top Cup**$20.75**727 rev7mo ago](https://www.amazon.com/dp/B0G59PWJWW) [**Rico Industries NFL Football Buffalo Bills Royal Blue 24oz Stainless Steel Tumbler with Lid and Dual Functioning Lid**Rico Industries**$28.66**208 rev1y ago](https://www.amazon.com/dp/B0DZJJ2XZD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FANMATS NFL Buffalo Bills Stainless Steel 40 oz Handle Tumbler 40 Fluid Ounces | Team Color | Straw & Lid Included**FANMATS**$36.71**4.7★**▲ 803%**](https://www.amazon.com/dp/B0GR6W6WRH) [**Littlearth NFL Buffalo Bills Love Rope Tote Team Color 19 x 6 x 14**Littlearth**$21.54**4.7★**▲ 788%**](https://www.amazon.com/dp/B08TBYVS4X) [**FOCO Buffalo Bills NFL 2 Pack Reusable Stainless Steel 16 oz Tumbler Cup**FOCO**$24.58**5.0★**▲ 775%**](https://www.amazon.com/dp/B0GSCBF9ZV) [**Tin Cup Nassau**Tin Cup**$20.02**4.4★**▲ 444%**](https://www.amazon.com/dp/B006685VIG) [**The Memory Company Officially Licensed 40oz Pink Bling Game Day Tumbler Buffalo Bills**The Memory Company**$37.78**4.6★**▲ 249%**](https://www.amazon.com/dp/B0D5WXR9G8)
**~~View all trending →~~**
## **What buyers say about buffalo bills tumbler**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Awesome quality”*
**Durability**9%
*“durable enough to reuse”*
**Recycle/Reuse**8%
*“can re use them”*
**Value For Money**8%
*“Worth it”*
**Temperature Retention**5%
*“Keeps the beer really cold”*
**Size-Overall**5%
*“Perfect size”*
**Strength**4%
*“Very sturdy and beautiful cups”*
**Material Quality**4%
*“are pretty solidly made”*
**Ease Of Cleaning**4%
*“Very easy to clean”*
**Color**3%
*“colors are bright”*
### **What buyers complain about **
**Thickness**23%
*“Not as thick as expected”*
**Durability**12%
*“not as durable as they say”*
**Quality-Overall**9%
*“so it's poor quality control”*
**Value For Money**8%
*“They should be priced lower”*
**Color**7%
*“Different Color than advertised”*
**Strength**7%
*“Not very sturdy as described”*
**Weight Heavy**3%
*“Heavier than a beer can”*
**Rusts/Corrodes**3%
*“not rust resistant”*
**Leak-Proof**3%
*“Not leak proof”*
**Size-Overall**2%
*“Small mug”*
### **Top return reasons **
**Thin**19%
**Value For Money**14%
**Size-Overall**11%
**Quality-Overall**8%
**Material Quality**8%
**Advertised Vs Actual Product**8%
**Strength**8%
**Color**4%
**Scratch Resistance**3%
**Thickness**3%
## **Common questions**
- **Is buffalo bills tumbler profitable to sell on Amazon United States?**
- The niche generates $60K/yr across 40 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is -41.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the buffalo bills tumbler niche?**
- 13 brands and 16 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in buffalo bills tumbler?**
- Top complaints mined from reviews: Thickness, Durability, Quality-Overall. The return rate is 0.7%.
- **When does demand for buffalo bills tumbler peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 14.8× the quietest.
- **What does it cost to enter the buffalo bills tumbler niche?**
- Listings span $11.57–$43.74; the average listing price is $25.47 (sweet spot $15–$100). The average incumbent carries 1,234 reviews — the moat a new listing must climb.
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