---
title: "Buffalo Bills Sweatshirt — $185K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/buffalo-bills-sweatshirt"
last_updated: "2026-08-11T07:48:22.383Z"
locale: en
meta:
description: "Niche score 44/100 · $185K/yr market · 563K searches/yr · $41.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $185K/yr market · 563K searches/yr · $41.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Buffalo Bills Sweatshirt — $185K/yr Amazon US Niche (2026) - Flapen"
---
# **buffalo bills sweatshirt**
**Skip it**
Soft demand (-47.7% this quarter) — this niche doesn't clear our bar today.
Market size 37Growth 1Conversion 10Competition 88Returns 18Price range 80Avg price 95Brand share 73Review moat 48Quality gap 35
**Avg price**
**Incredible****$41.60**
avg listing price — sweet spot $15–$100
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Price range**
**Great****$16.15–$120.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,693.21**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$185K**
$185K/yr · 563K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****7.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-47.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, buffalo bills sweatshirt is a $185K/yr Amazon United States market (563K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Sep–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **buffalo bills sweatshirt market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$166K–$208K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#49,240**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **43%**
- **Out of stock**
- **32.3%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**21 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**61%**
Top 20: 100%
**Top-5 click share**
**27%**
Top 20: 64%
**Open market**
**31%**
- Junk Food16% - JINTING13% - New Era13% - Team Fan Apparel10% - Expression Tees9% - BANGELY7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -47.7% search growth over the last 90 days.
70K50KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Nov, Dec · busiest ÷ quietest = 23.9×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/buffalo-bills-sweatshirt/trend)
## **Top buffalo bills sweatshirt search terms**
- **buffalo bills hoodie**108K/yr-47.9%0.6% conv. - **buffalo bills sweatshirt**129K/yr-40.6%0.3% conv. - **bills hoodie**46K/yr-54.3%0.4% conv. - **bills sweatshirt**58K/yr-69.1%0.4% conv. - **buffalo bills hoodie mens**22K/yr-34.9%0.6% conv. - **buffalo bills sweatshirt women**21K/yr-25.6%0.0% conv. - **buffalo bills sweater**13K/yr-24.4%0.6% conv. - **buffalo bills crewneck sweatshirt**11K/yr-24.3%0.3% conv. - **buffalo bills crewneck**16K/yr-48.2%0.3% conv. - **buffalo bills hoodies**18K/yr-18.9%1.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/buffalo-bills-sweatshirt/search-terms)
## **Top buffalo bills sweatshirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6K6%$11K9%$17K12%$22K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Football Sweatshirts Women Game Day Football Letters Print Pullover Tops**JINTING**$18.87**4.6★219 rev](https://www.amazon.com/dp/B0D988SPZ6) [2**Hoodie Distressed Bills Mafia Red Print Adult Medium Navy Blue**Expression Tees**$36.68**4.6★67 rev](https://www.amazon.com/dp/B08L8WGGK3) [3**BANGELY Football Sweatshirt Women Game Day Shirt Football Team Fan Pullover Football Season Quarter Zip Long Sleeve Cropped Tops White**BANGELY**$29.78**4.3★120 rev](https://www.amazon.com/dp/B0FLDTWMRG) [4**New Era NFL Mens Safety Fleece Pullover Hoodie Buffalo Bills Large**New Era**$38.48**4.6★3,063 rev](https://www.amazon.com/dp/B08JQPMY6S) [5**New Era NFL Mens Scoreboard Pullover Performance Hoodie Pro Football Fleece Hoodie Buffalo Bills Large**New Era**$39.36**4.6★2,207 rev](https://www.amazon.com/dp/B08JQP1XJP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PNORATM Game Day Football Sweatshirts for Men Team City Name Helmet Print Sweatshirt Football Team Fans Tops Blue**PNORATM**$16.15**18 rev9mo ago](https://www.amazon.com/dp/B0FXF3DLYP) [**LOTUCY Football Sweatshirt Women Game Day Sweatshirts Football Team Fans Pullover Shirt Heart Graphic Long Sleeve Tops**LOTUCY**$18.87**904 rev9mo ago](https://www.amazon.com/dp/B0FTXGLRH2) [**BVUSHM Football Sweatshirt Women Game Day Sweatshirts Football Team Fans Pullover Shirt Crewneck Heart Graphic Long Sleeve Tops X-Large Beige**BVUSHM**$18.29**49 rev10mo ago](https://www.amazon.com/dp/B0FQWFGNGG) [**Be Good Do Good God Bless Go Bills Sweatshirt for Women Funny Graphic Long Sleeve Pullover Tops (US Alpha Large Regular Regular Blue)**Generic**$23.69**21 rev11mo ago](https://www.amazon.com/dp/B0FNL66Q3W) [**FOCO Buffalo Bills NFL Mens Blackout Hoodie - Black - L**FOCO**$53.37**74 rev11mo ago](https://www.amazon.com/dp/B0FLS8S78K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Junk Food NFL - Buffalo Bills - Blackout - Officially Licensed Adult Pullover Fleece Hoodie for Men and Women**Junk Food**$34.04**4.3★**▲ 1000%**](https://www.amazon.com/dp/B0CKWM6BXH) [**Junk Food NFL - Buffalo Bills - Blackout - Officially Licensed Adult Pullover Fleece Hoodie for Men and Women**Junk Food**$18.91**4.3★**▲ 1000%**](https://www.amazon.com/dp/B0CKWL3DN4) [**PNORATM Game Day Football Sweatshirts for Men Team City Name Helmet Print Sweatshirt Football Team Fans Tops Blue**PNORATM**$16.15**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0FXF3DLYP) [**Be Good Do Good God Bless Go Bills Sweatshirt for Women Funny Graphic Long Sleeve Pullover Tops (US Alpha Large Regular Regular Blue)**Generic**$23.69**4.4★**▲ 1000%**](https://www.amazon.com/dp/B0FNL66Q3W) [**LOTUCY Football Sweatshirt Women Game Day Sweatshirts Football Team Fans Pullover Shirt Heart Graphic Long Sleeve Tops**LOTUCY**$18.87**4.5★**▲ 755%**](https://www.amazon.com/dp/B0FTXGLRH2)
**~~View all trending →~~**
## **What buyers say about buffalo bills sweatshirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**42%
*“Fit perfectly”*
**Value For Money**15%
*“Good price”*
**Print Quality**7%
*“Print is ok for the price”*
**Quality-Overall**7%
*“decent quality”*
**Color**4%
*“Great color good size”*
**Material Quality**4%
*“Decent material”*
**Gifting Purpose**4%
*“The perfect gift”*
**Warmth**4%
*“Nice and warm and snuggly”*
**Comfort-Overall**4%
*“great comfortable cozy feel”*
**Advertised Vs Actual Product**4%
*“Just what I wanted”*
### **What buyers complain about **
**Size-Overall**75%
*“They are way to short”*
**Hard Feel**17%
*“rough inner material”*
### **Top return reasons **
**Size-Overall**63%
**Sleeve Fit**4%
**Thin**4%
**Material Quality**4%
**Arm Fit**4%
**Chest Fit**3%
**Quality-Overall**3%
**Length**2%
**Color**2%
**Waist Fit**2%
## **Common questions**
- **Is buffalo bills sweatshirt profitable to sell on Amazon United States?**
- The niche generates $185K/yr across 67 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -47.7%. Flapen's verdict: Skip it (44/100).
- **How competitive is the buffalo bills sweatshirt niche?**
- 21 brands and 24 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in buffalo bills sweatshirt?**
- Top complaints mined from reviews: Size-Overall, Hard Feel. The return rate is 7.0% — above our launch gate.
- **When does demand for buffalo bills sweatshirt peak?**
- Demand peaks in Jan–Sep–Nov–Dec; the busiest month runs 23.9× the quietest.
- **What does it cost to enter the buffalo bills sweatshirt niche?**
- Listings span $16.15–$120.04; the average listing price is $41.60 (sweet spot $15–$100). The average incumbent carries 1,693 reviews — the moat a new listing must climb.
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