---
title: "Buffalo Bills Mug — $76K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/buffalo-bills-mug"
last_updated: "2026-08-11T09:42:05.935Z"
locale: en
meta:
description: "Niche score 45/100 · $76K/yr market · 74K searches/yr · $20.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $76K/yr market · 74K searches/yr · $20.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Buffalo Bills Mug — $76K/yr Amazon US Niche (2026) - Flapen"
---
# **buffalo bills mug**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 22Conversion 59Competition 68Returns 86Price range 86Avg price 89Brand share 10Review moat 67Quality gap 14
**Avg price**
**Great****$20.62**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$12.57–$34.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****826.96**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-5.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$76K**
$76K/yr · 74K searches
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, buffalo bills mug is a $76K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **buffalo bills mug market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$62K–$82K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#140**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **82%**
- **Out of stock**
- **25.4%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **204 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 90%
**Open market**
**2%**
- Rico Industries55% - The Memory Company24% - Boelter Brands8% - FANMATS6% - Tervis2% - FOCO2% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -5.5% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 15.1×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/buffalo-bills-mug/trend)
## **Top buffalo bills mug search terms**
- **buffalo bills coffee mug**28K/yr+1.8%4.1% conv. - **buffalo bills mug**25K/yr-11.4%4.7% conv. - **bills mug**7K/yr-5.8%4.8% conv. - **buffalo bills coffee cup**7K/yr-11.1%1.7% conv. - **bills coffee mug**7K/yr-13.2%4.9% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/buffalo-bills-mug/search-terms)
## **Top buffalo bills mug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$9K16%$12K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rico Industries NFL Football Buffalo Bills Main 15oz Laser Engraved Matte Black Ceramic Bistro Mug - for Hot or Cold Drinks**Rico Industries**$16.28**4.8★1,263 rev](https://www.amazon.com/dp/B0C2W4CSJJ) [2**Rico Industries NFL Football Buffalo Bills Primary 16 oz Team Color Laser Engraved Ceramic Coffee Mug**Rico Industries**$16.35**4.8★3,357 rev](https://www.amazon.com/dp/B0BMJQQ861) [3**The Memory Company Officially Licensed 15oz Team Spirit Mug Buffalo Bills**The Memory Company**$14.86**4.8★165 rev](https://www.amazon.com/dp/B0D5Z2DNLL) [4**NFL Sculpted Coffee Mug 14 Ounces Buffalo Bills**Boelter Brands**$29.74**4.7★1,064 rev](https://www.amazon.com/dp/B005V27BJA) [5**Rico Industries NFL Football Buffalo Bills Billieve 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug**Rico Industries**$18.30**4.9★145 rev](https://www.amazon.com/dp/B0FH5HMW3P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rico Industries NFL Football Buffalo Bills Billieve 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug**Rico Industries**$18.30**145 rev1y ago](https://www.amazon.com/dp/B0FH5HMW3P) [**Rico Industries NFL Football Buffalo Bills Mom-Royal Blue 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug**Rico Industries**$17.74**185 rev1y ago](https://www.amazon.com/dp/B0DT4RX1SY) [**Simple Modern Officially Licensed NFL Buffalo Bills 16oz Travel Coffee Tumbler with Flip Lid | Stainless Steel Cup | Football Gifts for Men Women | Voyager Collection | Buffalo Bills**Simple Modern**$27.28**812 rev1y ago](https://www.amazon.com/dp/B0DJG1KXRG) [**Rico Industries NFL Football Buffalo Bills 18oz Soft Touch Easy Grip Tumbler**Rico Industries**$27.41**1,354 rev1y ago](https://www.amazon.com/dp/B0DDRBBKJ4) [**Rico Industries NFL Football Buffalo Bills Sage 16oz Ceramic Taper Mug**Rico Industries**$18.05**145 rev1y ago](https://www.amazon.com/dp/B0DB6N9RS5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FANMATS NFL Buffalo Bills 14 oz Relief Coffee Mug 14 Fluid Ounces | Ceramic | Sculpted 3D Logo | Team Color | Great Gift**FANMATS**$23.16**4.7★**▲ 412%**](https://www.amazon.com/dp/B0B3S1LWSC) [**The Memory Company | Licensed NFL 15oz Lineup Mug Buffalo Bills**The Memory Company**$18.28**4.9★**▲ 322%**](https://www.amazon.com/dp/B0D5Z25H3G) [**Rico Industries NFL Football Buffalo Bills Dad Royal Blue 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug**Rico Industries**$12.57**4.8★**▲ 315%**](https://www.amazon.com/dp/B0D5SZ8WR9) [**The Memory Company Officially Licensed 15oz Team Spirit Mug Buffalo Bills**The Memory Company**$14.86**4.8★**▲ 135%**](https://www.amazon.com/dp/B0D5Z2DNLL) [**Rico Industries NFL Football Buffalo Bills Mom-Royal Blue 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug**Rico Industries**$17.74**4.9★**▲ 97%**](https://www.amazon.com/dp/B0DT4RX1SY)
**~~View all trending →~~**
## **What buyers say about buffalo bills mug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**39%
*“Good quality”*
**Color**14%
*“Beautiful color”*
**Size-Overall**11%
*“A very nice size coffee mug and reasonably priced”*
**Shape/Style**11%
*“Classy look”*
**Strength**11%
*“Very sturdy with a really nice finish”*
**Durability**4%
*“Long lasting and durable”*
**Product Condition**4%
*“Its still just like new”*
**Value For Money**4%
*“A very nice size coffee mug and reasonably priced”*
**Design-Overall**4%
*“The design is exactly what it says it is”*
### **What buyers complain about **
**Advertised Vs Actual Product**33%
*“Not as nice as the photo”*
**Color**33%
*“THE RED COLOR BLEEDS WHEN WASHED”*
**Value For Money**33%
*“A little pricey for a cup”*
### **Top return reasons **
**Size-Overall**30%
**Advertised Vs Actual Product**16%
**Defective Material/Parts**11%
**Scratch Resistance**5%
**Material Quality**5%
**Color**5%
**Value For Money**4%
**Adhesion/Stickiness**3%
**Grip**3%
**Cover Quality**3%
## **Common questions**
- **Is buffalo bills mug profitable to sell on Amazon United States?**
- The niche generates $76K/yr across 28 tracked products. 90-day search growth is -5.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the buffalo bills mug niche?**
- 8 brands and 7 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in buffalo bills mug?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Color, Value For Money. The return rate is 1.4%.
- **When does demand for buffalo bills mug peak?**
- Demand peaks in Dec; the busiest month runs 15.1× the quietest.
- **What does it cost to enter the buffalo bills mug niche?**
- Listings span $12.57–$34.99; the average listing price is $20.62 (sweet spot $15–$100). The average incumbent carries 827 reviews — the moat a new listing must climb.
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