---
title: "Buffalo Bills Jersey — $77K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/buffalo-bills-jersey"
last_updated: "2026-08-11T07:46:50.937Z"
locale: en
meta:
description: "Niche score 28/100 · $77K/yr market · 187K searches/yr · $56.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · $77K/yr market · 187K searches/yr · $56.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Buffalo Bills Jersey — $77K/yr Amazon US Niche (2026) - Flapen"
---
# **buffalo bills jersey**
**Skip it**
Weak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size 19Growth 24Conversion 9Competition 22Returns 20Price range 79Avg price 91Brand share 14Review moat 67Quality gap 23
**Avg price**
**Great****$56.09**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$18.75–$120.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****814.4**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-2.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Returns**
**Bad****6.3%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$77K**
$77K/yr · 187K searches
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, buffalo bills jersey is a $77K/yr Amazon United States market (187K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 28/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **buffalo bills jersey market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$42K–$56K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#615**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **33%**
- **Out of stock**
- **34.3%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**3%**
- NFL PRO LINE62% - FOCO18% - Ultra Game8% - Gridiron Grip3% - Nature V Society3% - New Era2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 93 weeks — -2.9% search growth over the last 90 days.
15K10KBlack Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 20.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/buffalo-bills-jersey/trend)
## **Top buffalo bills jersey search terms**
- **buffalo bills jersey**71K/yr-2.3%0.3% conv. - **bills jersey**54K/yr-15.4%0.2% conv. - **buffalo bills jersey men**23K/yr+9.7%0.3% conv. - **buffalo bills jersey women**12K/yr+8.9%0.0% conv. - **buffalo bills jerseys**15K/yr+62.1%0.6% conv. - **bills jersey men**11K/yr-38.8%0.0% conv. - **buffalo bills womens jerseys**538/yr>1,000%0.0% conv. - **buffalo bills mens jerseys**318/yr+261.5%2.1% conv. - **keon coleman jersey buffalo bills**614/yr+0.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/buffalo-bills-jersey/search-terms)
## **Top buffalo bills jersey products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$15K30%$23K40%$31K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NFL PRO LINE Mens Josh Allen Royal Buffalo Bills Team Player Jersey**NFL PRO LINE**$114.47**4.6★903 rev](https://www.amazon.com/dp/B08SJ4NXZ3) [2**NFL PRO LINE Mens Josh Allen Royal Buffalo Bills Team Player Jersey**NFL PRO LINE**$117.79**4.6★903 rev](https://www.amazon.com/dp/B08SJ7JJL2) [3**NFL PRO LINE Mens Josh Allen Royal Buffalo Bills Team Player Jersey**NFL PRO LINE**$120.04**4.6★903 rev](https://www.amazon.com/dp/B08SHZ4RHK) [4**FOCO NFL Mens Officially Licensed Primary Logo Game Day Team Jersey (Small Buffalo Bills - Blue)**FOCO**$45.99**4.4★884 rev](https://www.amazon.com/dp/B0CFS64NXZ) [5**FOCO NFL Mens Officially Licensed Primary Logo Game Day Team Jersey (Large Buffalo Bills - Blue)**FOCO**$41.80**4.4★884 rev](https://www.amazon.com/dp/B0CFSHZ443)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Custom Stitched Blue Adult Jersey Josh Allen Size Adult XL X-Large**Generic**$49.48**7 rev10mo ago](https://www.amazon.com/dp/B0FRH1WXCH) [**FOCO NFL Mens Officially Licensed Hunter Camo Primary Logo Game Day Football Jersey (US Alpha Large Regular Regular Buffalo Bills - Hunter Camo)**FOCO**$30.08**78 rev11mo ago](https://www.amazon.com/dp/B0FJVMB282) [**Bills Mafia T Shirt Buffalo Pride Nobody Cirles The Wagons Like The Bills - (Blue Large)**Nature V Society**$18.75**55 rev1y ago](https://www.amazon.com/dp/B0DTH8D23C) [**New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (Buffalo Bills)**New Era**$37.09**948 rev2y ago](https://www.amazon.com/dp/B0CGFBT1TL) [**FOCO NFL Mens Officially Licensed Primary Logo Game Day Team Jersey (Small Buffalo Bills - Blue)**FOCO**$45.99**884 rev2y ago](https://www.amazon.com/dp/B0CFS64NXZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NFL PRO LINE Mens Josh Allen Royal Buffalo Bills Team Player Jersey**NFL PRO LINE**$120.04**4.6★**▲ 220%**](https://www.amazon.com/dp/B08SHZ4RHK) [**New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (Buffalo Bills)**New Era**$37.09**4.8★**▲ 219%**](https://www.amazon.com/dp/B0CGFBT1TL) [**Bills Mafia T Shirt Buffalo Pride Nobody Cirles The Wagons Like The Bills - (Blue Large)**Nature V Society**$18.75**4.8★**▲ 141%**](https://www.amazon.com/dp/B0DTH8D23C) [**FOCO NFL Mens Officially Licensed Primary Logo Game Day Team Jersey (Small Buffalo Bills - Blue)**FOCO**$45.99**4.4★**▲ 116%**](https://www.amazon.com/dp/B0CFS64NXZ) [**NFL PRO LINE Mens Josh Allen Royal Buffalo Bills Team Player Jersey**NFL PRO LINE**$114.47**4.6★**▲ 115%**](https://www.amazon.com/dp/B08SJ4NXZ3)
**~~View all trending →~~**
## **What buyers say about buffalo bills jersey**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**58%
*“A+ Good fit”*
**Quality-Overall**17%
*“Good quality Jersey for the money”*
**Value For Money**17%
*“Great deal”*
**Advertised Vs Actual Product**8%
*“Just what I wanted”*
### **What buyers complain about **
**Stitch/Finish/Polish**50%
*“Numbers aren't stitched on”*
**Value For Money**25%
*“Im hard pressed to believe its even worth $30”*
**Quality-Overall**25%
*“Quality is absolutely terrible”*
### **Top return reasons **
**Size-Overall**71%
**Quality-Overall**4%
**Material Quality**4%
**Length**4%
**Value For Money**3%
**Advertised Vs Actual Product**3%
**Stitch/Finish/Polish**3%
**Color**1%
**Chest Fit**1%
**Shape/Style**1%
## **Common questions**
- **Is buffalo bills jersey profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Skip it (28/100).
- **How competitive is the buffalo bills jersey niche?**
- 8 brands and 7 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in buffalo bills jersey?**
- Top complaints mined from reviews: Stitch/Finish/Polish, Value For Money, Quality-Overall. The return rate is 6.3% — above our launch gate.
- **When does demand for buffalo bills jersey peak?**
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 20.5× the quietest.
- **What does it cost to enter the buffalo bills jersey niche?**
- Listings span $18.75–$120.04; the average listing price is $56.09 (sweet spot $15–$100). The average incumbent carries 814 reviews — the moat a new listing must climb.
## **Related niches in Sports & Outdoors**
- 74 [**hydrogen water**](https://flapen.com/research/us/sports-outdoors/hydrogen-water)$6.6M/yr-20.2%**Worth a look**- 74 [**england soccer jersey**](https://flapen.com/research/us/sports-outdoors/england-soccer-jersey)$141K/yr>1,000%**Worth a look**- 74 [**argentina jersey**](https://flapen.com/research/us/sports-outdoors/argentina-jersey)$309K/yr>1,000%**Worth a look**- 74 [**frisbee**](https://flapen.com/research/us/sports-outdoors/frisbee)$1.9M/yr+59.7%**Launch it**- 75 [**trampoline basketball hoop**](https://flapen.com/research/us/sports-outdoors/trampoline-basketball-hoop)$2.3M/yr+49.2%**Launch it**- 75 [**golf glove**](https://flapen.com/research/us/sports-outdoors/golf-glove)$4.1M/yr+62.5%**Launch it**[**All Sports & Outdoors niches **](https://flapen.com/research/us/sports-outdoors)