---
title: "Buffalo Bills Hat — $260K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/buffalo-bills-hat"
last_updated: "2026-08-11T07:25:01.688Z"
locale: en
meta:
description: "Niche score 49/100 · $260K/yr market · 581K searches/yr · $28.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $260K/yr market · 581K searches/yr · $28.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Buffalo Bills Hat — $260K/yr Amazon US Niche (2026) - Flapen"
---
# **buffalo bills hat**
**Skip it**
Weak search conversion (1.6%) — this niche doesn't clear our bar today.
Market size 48Growth 47Conversion 19Competition 69Returns 43Price range 84Avg price 95Brand share 37Review moat 50Quality gap 28
**Avg price**
**Incredible****$28.88**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.49–$44.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,498.6**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$260K**
$260K/yr · 581K searches
**Growth**
**Okay****+17.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, buffalo bills hat is a $260K/yr Amazon United States market (581K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **buffalo bills hat market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$289K–$361K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#2,526**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **40%**
- **Out of stock**
- **34.8%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 84%
**Open market**
**12%**
- New Era43% - Generic17% - Terojnkl9% - Kneenow7% - FOCO7% - Carhartt5% - Open — no brand owns it (7 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.3% search growth over the last 90 days.
50K30KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.8×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/buffalo-bills-hat/trend)
## **Top buffalo bills hat search terms**
- **buffalo bills hat**297K/yr+18.4%1.2% conv. - **bills hat**93K/yr-14.1%1.3% conv. - **buffalo bills hats for men**34K/yr+39.4%0.9% conv. - **buffalo bills hats**38K/yr+17.9%0.9% conv. - **buffalo bills trucker hat**10K/yr+50.2%0.6% conv. - **buffalo bills cap**10K/yr+34.2%1.1% conv. - **buffalo bills fitted hat**8K/yr+32.2%0.2% conv. - **bills hats for men**7K/yr+50.3%0.9% conv. - **buffalo bills baseball cap**7K/yr+57.8%2.1% conv. - **black buffalo bills hat**8K/yr-5.7%1.4% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/buffalo-bills-hat/search-terms)
## **Top buffalo bills hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$10K8%$21K12%$31K16%$42K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (Buffalo Bills)**New Era**$37.09**4.8★948 rev](https://www.amazon.com/dp/B0CGFBT1TL) [2**Terojnkl Embroidered City Football Hat Men Women Unisex Fans Baseball Cap**Terojnkl**$20.34**4.6★572 rev](https://www.amazon.com/dp/B0CNK6Y7WZ) [3**New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size Buffalo Bills)**New Era**$39.03**4.8★368 rev](https://www.amazon.com/dp/B0D4F62GCC) [4**3D Embroidered Upside Down City Baseball Hat Adjustable Football Hat for Men Women Game Day Apparel Gifts**Generic**$16.54**3.9★77 rev](https://www.amazon.com/dp/B0FWRFS61P) [5**New Era NFL 9FIFTY Black White Adjustable Snapback Hat Cap One Size Fits All (Buffalo Bills)**New Era**$39.69**4.7★529 rev](https://www.amazon.com/dp/B0CKKJP4D6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New Era Mens Black Buffalo Bills Apex 9FORTY Adjustable Hat**New Era**$36.10**3 rev3mo ago](https://www.amazon.com/dp/B0GVTJVX7V) [**47 NFL Unisex Adult Clean Up Primary Logo Adjustable Hat Cap One Size (US Alpha One Size Buffalo Bills - Blue Buffalo Bills)**47**$38.59**13 rev4mo ago](https://www.amazon.com/dp/B0GTN2RP2H) [**Embroidered City Football Hat Adjustable Baseball Hat Game Day Sports Apparel Gifts for Men Women and Fans**Generic**$10.49**77 rev9mo ago](https://www.amazon.com/dp/B0FWX78T64) [**3D Embroidered Upside Down City Baseball Hat Adjustable Football Hat for Men Women Game Day Apparel Gifts**Generic**$16.54**77 rev9mo ago](https://www.amazon.com/dp/B0FWRFS61P) [**Vintage Hats for Men Women Adjustable Embroidered City Hat Cotton Baseball Cap Gifts for Football Buffalo Hat**Generic**$13.84**20 rev9mo ago](https://www.amazon.com/dp/B0FTZ63C7M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Embroidered City Football Hat Adjustable Baseball Hat Game Day Sports Apparel Gifts for Men Women and Fans**Generic**$10.49**3.9★**▲ 335%**](https://www.amazon.com/dp/B0FWX78T64) [**New Era Mens Black Buffalo Bills Apex 9FORTY Adjustable Hat**New Era**$36.10**5.0★**▲ 332%**](https://www.amazon.com/dp/B0GVTJVX7V) [**47 NFL Unisex Adult Clean Up Primary Logo Adjustable Hat Cap One Size (US Alpha One Size Buffalo Bills - Blue Buffalo Bills)**47**$38.59**4.3★**▲ 329%**](https://www.amazon.com/dp/B0GTN2RP2H) [**Carhartt Mens Canvas Mesh-Back Cap-Gravel-OFA**Carhartt**$19.94**4.7★**▲ 285%**](https://www.amazon.com/dp/B00AJJWAPK) [**Vintage Hats for Men Women Adjustable Embroidered City Hat Cotton Baseball Cap Gifts for Football Buffalo Hat**Generic**$13.84**4.1★**▲ 160%**](https://www.amazon.com/dp/B0FTZ63C7M)
**~~View all trending →~~**
## **What buyers say about buffalo bills hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Good Quality and stays in place”*
**Size-Overall**18%
*“so the hat has a super comfy fit”*
**Comfort-Overall**9%
*“comfortable”*
**Warmth**7%
*“Warm, sized-well, really cute hat”*
**Soft Feel**5%
*“soft”*
**Advertised Vs Actual Product**5%
*“As expected”*
**Breathability**5%
*“Comfortable and good ventilation”*
**Color**5%
*“Good colors”*
**Sharpness**3%
*“Very sharp looking hat”*
**Gifting Purpose**3%
*“This was a gift”*
### **What buyers complain about **
**Size-Overall**31%
*“Doesn't fit as well as i thought will not buy any more”*
**Quality-Overall**16%
*“Disappointed in the hat quality”*
**Wrinkles**13%
*“Its all smashed and wrinkled”*
**Color**10%
*“color was darker than expected”*
**Design-Overall**6%
*“Bad design”*
### **Top return reasons **
**Size-Overall**60%
**Color**9%
**Shape/Style**7%
**Advertised Vs Actual Product**5%
**Material Quality**3%
**Quality-Overall**3%
**Length**3%
**Wrinkles**2%
**Value For Money**1%
**Stiffness**1%
## **Common questions**
- **Is buffalo bills hat profitable to sell on Amazon United States?**
- The niche generates $260K/yr across 35 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +17.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the buffalo bills hat niche?**
- 13 brands and 27 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in buffalo bills hat?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Wrinkles. The return rate is 3.5%.
- **When does demand for buffalo bills hat peak?**
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 8.8× the quietest.
- **What does it cost to enter the buffalo bills hat niche?**
- Listings span $10.49–$44.64; the average listing price is $28.88 (sweet spot $15–$100). The average incumbent carries 1,499 reviews — the moat a new listing must climb.
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