---
title: "Buffalo Bills Football — $41K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/buffalo-bills-football"
last_updated: "2026-08-07T18:36:15.841Z"
locale: en
meta:
description: "Niche score 29/100 · $41K/yr market · 52K searches/yr · $21.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $41K/yr market · 52K searches/yr · $21.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Buffalo Bills Football — $41K/yr Amazon US Niche (2026) - Flapen"
---
# **buffalo bills football**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 7Conversion 46Competition 14Returns 72Price range 95Avg price 91Brand share 0Review moat 25Quality gap 19
**Price range**
**Incredible****$15.31–$32.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$21.48**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,841.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$41K**
$41K/yr · 52K searches
**Growth**
**Bad****-36.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, buffalo bills football is a $41K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **buffalo bills football market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$64K–$86K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- WILSON64% - Franklin Sports29% - Lokai7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -36.5% search growth over the last 90 days.
5K3KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.8×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/buffalo-bills-football/trend)
## **Top buffalo bills football products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$6K30%$12K45%$19K60%$25K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WILSON NFL Live Team Autograph Football-Buffalo Buffalo Bills**WILSON**$32.54**4.7★535 rev](https://www.amazon.com/dp/B08BZVMTRF) [2**Franklin Sports NFL Buffalo Bills Football - Youth Football - Mini 8.5 Rubber Ball - Perfect for Kids - Team Logos and Colors**Franklin Sports**$19.55**4.7★3,483 rev](https://www.amazon.com/dp/B07XNQGYTQ) [3**Franklin Sports NFL Buffalo Bills Football - Youth Mini Football - 8.5 Junior Size Ball - SPACELACE Easy Grip Texture- Perfect for Boys and Girls**Franklin Sports**$19.19**4.7★3,702 rev](https://www.amazon.com/dp/B07XNTVKL6) [4**WILSON Sporting Goods NFL Buffalo Bills Team Logo Football Black Mini Size**WILSON**$15.31**4.7★5,309 rev](https://www.amazon.com/dp/B07GFBWS1H) [5**Lokai Silicone Beaded Bracelet for Men & Women NFL Football Collection - Buffalo Bills Logo Medium - Silicone Jewelry Fashion Bracelet Slides-On for Comfortable Fit**Lokai**$23.78**4.6★2,452 rev](https://www.amazon.com/dp/B09CLV937N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WILSON NFL Team Tailgate Football - Buffalo Bills Junior Size**WILSON**$24.27**499 rev2y ago](https://www.amazon.com/dp/B0CJCP1577) [**Franklin Sports NFL Buffalo Bills Football - Youth Junior Size Football for Kids - Official NFL Team Logo + Colors Youth Ball - Kids Fan Shop Ball**Franklin Sports**$21.14**831 rev2y ago](https://www.amazon.com/dp/B0CF7T54LR) [**Franklin Sports NFL Buffalo Bills Autograph Football - Official Size White Panel Souvenir Football for Autographs + Signatures - NFL Team Fan Shop Memorabilia Ball for Display**Franklin Sports**$18.74**833 rev2y ago](https://www.amazon.com/dp/B0CF7QJCST) [**Lokai Silicone Beaded Bracelet for Men & Women NFL Football Collection - Buffalo Bills Logo Medium - Silicone Jewelry Fashion Bracelet Slides-On for Comfortable Fit**Lokai**$23.78**2,452 rev4y ago](https://www.amazon.com/dp/B09CLV937N) [**Franklin Sports NFL Buffalo Bills Football - Youth Mini Football - 8.5 Junior Size Ball - SPACELACE Easy Grip Texture- Perfect for Boys and Girls**Franklin Sports**$19.19**3,702 rev5y ago](https://www.amazon.com/dp/B07XNTVKL6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lokai Silicone Beaded Bracelet for Men & Women NFL Football Collection - Buffalo Bills Logo Medium - Silicone Jewelry Fashion Bracelet Slides-On for Comfortable Fit**Lokai**$23.78**4.6★**▲ 577%**](https://www.amazon.com/dp/B09CLV937N) [**WILSON NFL Live Team Autograph Football-Buffalo Buffalo Bills**WILSON**$32.54**4.7★**▲ 139%**](https://www.amazon.com/dp/B08BZVMTRF) [**WILSON NFL Team Tailgate Football - Buffalo Bills Junior Size**WILSON**$24.27**4.7★**▲ 101%**](https://www.amazon.com/dp/B0CJCP1577) [**WILSON NFL Super Grip Composite Football - Official Size Brown**WILSON**$20.64**4.8★**▲ 60%**](https://www.amazon.com/dp/B0012SNLJG) [**WILSON Sporting Goods NFL Buffalo Bills Team Logo Football Black Mini Size**WILSON**$15.31**4.7★**— 1%**](https://www.amazon.com/dp/B07GFBWS1H)
**~~View all trending →~~**
## **What buyers say about buffalo bills football**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Great football great quality”*
**Grip**19%
*“Easy to grip”*
**Value For Money**16%
*“Well worth the money”*
**Size-Overall**8%
*“fits well in the hand”*
**Fun/Entertainment Experience**7%
*“Great toy for a boy”*
**Inflation/Deflation**7%
*“Was happy that it arrived perfectly inflated”*
**Leather Quality**3%
*“Feels like real leather”*
**Advertised Vs Actual Product**3%
*“Just what i hoped for”*
**Durability**3%
*“Very durable football”*
**Rubber Quality**2%
*“The rubber material has a nice grip and texture, making it easy to hold and throw”*
### **What buyers complain about **
**Inflation/Deflation**100%
*“after a couple of months I had to buy a new one as it didnt keep inflated”*
### **Top return reasons **
**Size-Overall**61%
**Value For Money**8%
**Inflation/Deflation**6%
**Grip**5%
**Leak-Proof**4%
**Advertised Vs Actual Product**2%
**Functionality-Overall**2%
**Material Quality**2%
**Defective Material/Parts**1%
**Quality-Overall**1%
## **Common questions**
- **Is buffalo bills football profitable to sell on Amazon United States?**
- The niche generates $41K/yr across 10 tracked products. 90-day search growth is -36.5%. Flapen's verdict: Skip it (29/100).
- **How competitive is the buffalo bills football niche?**
- 3 brands and 10 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in buffalo bills football?**
- Top complaints mined from reviews: Inflation/Deflation. The return rate is 2.1%.
- **When does demand for buffalo bills football peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 11.8× the quietest.
- **What does it cost to enter the buffalo bills football niche?**
- Listings span $15.31–$32.54; the average listing price is $21.48 (sweet spot $15–$100). The average incumbent carries 4,842 reviews — the moat a new listing must climb.
## **Related niches in Sports & Outdoors**
- 74 [**hydrogen water**](https://flapen.com/research/us/sports-outdoors/hydrogen-water)$6.6M/yr-20.2%**Worth a look**- 74 [**england soccer jersey**](https://flapen.com/research/us/sports-outdoors/england-soccer-jersey)$141K/yr>1,000%**Worth a look**- 74 [**argentina jersey**](https://flapen.com/research/us/sports-outdoors/argentina-jersey)$309K/yr>1,000%**Worth a look**- 74 [**frisbee**](https://flapen.com/research/us/sports-outdoors/frisbee)$1.9M/yr+59.7%**Launch it**- 75 [**trampoline basketball hoop**](https://flapen.com/research/us/sports-outdoors/trampoline-basketball-hoop)$2.3M/yr+49.2%**Launch it**- 75 [**golf glove**](https://flapen.com/research/us/sports-outdoors/golf-glove)$4.1M/yr+62.5%**Launch it**[**All Sports & Outdoors niches **](https://flapen.com/research/us/sports-outdoors)