---
title: "Buffalo Bills Dog Collar — $26K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/buffalo-bills-dog-collar"
last_updated: "2026-08-11T07:49:53.685Z"
locale: en
meta:
description: "Niche score 37/100 · $26K/yr market · 49K searches/yr · $14.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $26K/yr market · 49K searches/yr · $14.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Buffalo Bills Dog Collar — $26K/yr Amazon US Niche (2026) - Flapen"
---
# **buffalo bills dog collar**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 7Growth 17Conversion 45Competition 69Returns 41Price range 74Avg price 75Brand share 6Review moat 51Quality gap 38
**Avg price**
**Great****$14.95**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.39–$36.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,475.76**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-15.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$26K**
$26K/yr · 49K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, buffalo bills dog collar is a $26K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 37/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **buffalo bills dog collar market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$22K–$30K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#375**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **80%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 97%
**Open market**
**0%**
- Pets First74% - Littlearth13% - Party Animal4% - Aurora4% - Baby Fanatic3% - Zubaz2%
## **Demand**
Weekly Amazon search volume, last 42 weeks — -15.8% search growth over the last 90 days.
5K4KSpike '25Holiday '25Spike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/buffalo-bills-dog-collar/trend)
## **Top buffalo bills dog collar search terms**
- **buffalo bills dog**14K/yr+30.3%0.8% conv. - **buffalo bills stuffed animal**13K/yr-32.9%0.9% conv. - **buffalo bills dog toy**9K/yr+13.3%9.7% conv. - **buffalo bills plush**6K/yr-31.6%0.4% conv. - **buffalo bills squishmallow**3K/yr-35.4%0.9% conv. - **buffalo bills dog sweater**4K/yr-69.8%1.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/buffalo-bills-dog-collar/search-terms)
## **Top buffalo bills dog collar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$3K15%$4K20%$5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pets First NFL Buffalo Bills HOT Dog Plush Dog & CAT Squeak Toy - Cutest HOT-Dog Snack Plush Toy for Dogs & Cats with Inner Squeaker & Beautiful Football Team Name/Logo 8 x 5 x 3 Inches**Pets First**$7.39**4.5★1,095 rev](https://www.amazon.com/dp/B09F6ZZ84Q) [2**Pets First NFL Buffalo Bills Beer Bottle Plush Dog&CAT Squeak Toy-Cutest Stadium SODA Bottle Snack Plush Toy for Dogs&Cats with Inner Squeaker&Beautiful Football Team Name/Logo 10 x 3 x 3 Inches**Pets First**$10.68**4.4★423 rev](https://www.amazon.com/dp/B09DRHR1NF) [3**NFL Buffalo Bills Plush Hedgehog Toy for Dogs & Cats Cool Soft Pet Toy for Fun and Interactive Play Dog Chew Toy with Squeaker Licensed Hot Pet Toy**Pets First**$15.18**4.5★164 rev](https://www.amazon.com/dp/B0DJCJMTNB) [4**Littlearth NFL Buffalo Bills Hoodie Purse Team Color 9.5 x 15.5 x 4**Littlearth**$36.37**4.6★6,924 rev](https://www.amazon.com/dp/B003VY9REC) [5**Pets First NFL Buffalo Bills TIE Bandana Large/X-Large. Dog Bandana Scarf Bib for Pet Cat Dog. The Ultimate Game-Day Party Bandana (BUF-3550-L-XL)**Pets First**$10.90**4.5★1,465 rev](https://www.amazon.com/dp/B09WSGFLQY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aurora Adorable Palm Pals Billy Bison Stuffed Animal - Fun Collectible Plush for Kids and Adult Collectors - Perfect for Decorating Rooms and Birthday Gifts - Brown 4 Inches**Aurora**$9.33**21 rev1y ago](https://www.amazon.com/dp/B0F3PFQCDY) [**Pets First NFL Buffalo Bills Goat Plush Toy for Dogs and Cats with Squeaker Wearing a Team Jersey! Fun & Sporty Goat Shaped Dog Chew Toy Interactive Pet Toy**Pets First**$14.06**75 rev1y ago](https://www.amazon.com/dp/B0DMXYN82R) [**NFL Buffalo Bills Plush Hedgehog Toy for Dogs & Cats Cool Soft Pet Toy for Fun and Interactive Play Dog Chew Toy with Squeaker Licensed Hot Pet Toy**Pets First**$15.18**164 rev1y ago](https://www.amazon.com/dp/B0DJCJMTNB) [**NFL Buffalo Bills Mega- Chew Hard Nylon Bacon-Flavored Dog Bone Football Goal Post Chew Toy. Interactive Tasty Fun Dog Chew Toy. Indestructible Strong and Durable Pet Chew Toy. Extra Tough Dog Toys**Pets First**$21.32**79 rev2y ago](https://www.amazon.com/dp/B0D54MJ1V6) [**Pets First NFL Buffalo Bills Puzzle Toy Puzzle Treat Dog Toy Interactive Dog Treat Toy Dog Puzzle**Pets First**$14.07**206 rev3y ago](https://www.amazon.com/dp/B0C8Z7SL44)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Littlearth NFL Buffalo Bills Hoodie Purse Team Color 9.5 x 15.5 x 4**Littlearth**$36.37**4.6★**▲ 857%**](https://www.amazon.com/dp/B003VY9REC) [**Party Animal NFL Jumbo Squeezymates Buffalo Bills Josh Allen Figurine Team Colors 4 Tall Soft Foam**Party Animal**$17.94**4.9★**▲ 813%**](https://www.amazon.com/dp/B0CVMTD88W) [**Aurora Adorable Palm Pals Billy Bison Stuffed Animal - Fun Collectible Plush for Kids and Adult Collectors - Perfect for Decorating Rooms and Birthday Gifts - Brown 4 Inches**Aurora**$9.33**4.4★**▲ 227%**](https://www.amazon.com/dp/B0F3PFQCDY) [**Littlearth NFL Buffalo Bills Stretch Pet Jersey Team Color X-Small**Littlearth**$23.21**4.4★**▲ 185%**](https://www.amazon.com/dp/B07PC2Q9JG) [**Littlearth NFL Buffalo Bills Sock Monkey Pet Toy Team Color One Size**Littlearth**$13.85**4.1★**▲ 154%**](https://www.amazon.com/dp/B00F6VOSX8)
**~~View all trending →~~**
## **What buyers say about buffalo bills dog collar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**22%
*“Cute toy”*
**Size-Overall**19%
*“Large product”*
**Advertised Vs Actual Product**16%
*“Exactly like the picture”*
**Pet Friendly**9%
*“Dog likes it”*
**Quality-Overall**9%
*“Good quality”*
**Value For Money**7%
*“Good price”*
**Gifting Purpose**7%
*“Buffalo Hotdog perfect gift”*
**Soft Feel**3%
*“Super soft fits perfect”*
**Durability**3%
*“Very durable”*
**Exercise/Sports Suitability**2%
*“Great buy for sports fanatics”*
### **What buyers complain about **
**Size-Overall**29%
*“A bit big”*
**Durability**21%
*“fell apart in about 2 days”*
**Adhesion/Stickiness**14%
*“Doesnt stay tied”*
**Quality-Overall**14%
*“Looks cheap”*
**Thickness**14%
*“Thin material”*
### **Top return reasons **
**Size-Overall**68%
**Advertised Vs Actual Product**11%
**Value For Money**6%
**Durability**3%
**Stitch/Finish/Polish**3%
**Functionality-Overall**3%
**Material Quality**3%
**Soft Feel**2%
**Compatibility-Overall**1%
**Product Condition**1%
## **Common questions**
- **Is buffalo bills dog collar profitable to sell on Amazon United States?**
- The niche generates $26K/yr across 25 tracked products. 90-day search growth is -15.8%. Flapen's verdict: Skip it (37/100).
- **How competitive is the buffalo bills dog collar niche?**
- 6 brands and 27 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in buffalo bills dog collar?**
- Top complaints mined from reviews: Size-Overall, Durability, Adhesion/Stickiness. The return rate is 3.7%.
- **What does it cost to enter the buffalo bills dog collar niche?**
- Listings span $7.39–$36.37; the average listing price is $14.95 (sweet spot $15–$100). The average incumbent carries 1,476 reviews — the moat a new listing must climb.
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